Zoho Social

Zoho Social is a cloud-based social media management platform from Zoho Corporation. It supports publishing, scheduling, monitoring, audience engagement, reporting, and collaboration from a centralized dashboard.

The service connects with networks including Facebook, Instagram, X, LinkedIn, Google Business Profile, YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky, WhatsApp Business, and Telegram. Available networks vary by subscription plan.

Zoho Social also connects with Zoho CRM and Zoho Desk. These integrations support social lead capture, CRM context, and ticket creation from selected social updates.

Publishing tools include scheduled posts, bulk scheduling, publishing queues, repeat posting, a visual content calendar, drafts, media optimization, and post targeting. Higher plans add SmartQ recommendations and CustomQ scheduling.

Monitoring tools track keywords, hashtags, mentions, relevant accounts, notifications, and conversations. The Messages and Inbox features help teams manage selected social interactions from one workspace.

Analytics include audience, engagement, reach, impressions, post performance, channel summaries, hashtag reporting, custom dashboards, scheduled reports, exports, and agency-branded reports.

Team features include content approvals, internal discussions, custom roles, collaboration, client invitations, portal customization, and client-facing reporting on agency plans.

AI capabilities include AI credits, best-time recommendations, content assistance, engagement-spike detection, and automated conversion of qualifying social comments into CRM leads. Feature availability depends on plan and connected network.

Zoho Social offers a permanent free plan and paid monthly or annual subscriptions. Zoho states that displayed prices can vary by region and data center. The following USD prices were verified against Zoho’s public plan comparison.

The Free plan costs $0 and includes one brand, one team member, and six channels. Standard costs $15 monthly or $10 monthly when billed annually. Professional costs $40 monthly or $30 monthly when billed annually.

Premium costs $65 monthly or $40 monthly when billed annually. It includes one brand and three team members. Agency costs $320 monthly or $230 monthly when billed annually, with ten brands and five team members.

Agency Plus costs $460 monthly or $330 monthly when billed annually. It includes twenty brands and five team members. Additional brands and team members are available as paid add-ons on eligible plans.

Every plan can start with a 15-day trial without a credit card. After the trial, accounts move to the limited free plan unless upgraded.

Pros: Zoho Social combines scheduling, monitoring, analytics, collaboration, CRM, and help-desk workflows. Its free tier supports one brand, and annual pricing is lower than monthly pricing. Android and iOS apps extend core workflows beyond the browser.

Cons: The product uses brand-based limits, which can require additional subscriptions for multiple businesses or client brands. Advanced collaboration, reporting, CRM, Desk, Inbox, and agency controls require higher plans. Social-network API restrictions can limit available metrics or actions.

Comparable alternatives include Hootsuite, Buffer, Sprout Social, Agorapulse, Sendible, Later, SocialPilot, Metricool, and Loomly. Hootsuite and Sprout Social target broader enterprise workflows. Buffer and Later emphasize simpler publishing. Agorapulse and Sendible provide comparable agency and engagement functions.

Does Zoho Social have a free plan?
Yes. The permanent Free plan supports one brand, one team member, and six social channels.

Is there a free trial?
Yes. Zoho provides a 15-day trial without requiring credit card information.

Which platforms does Zoho Social support?
Supported networks include Facebook, Instagram, X, LinkedIn, Google Business Profile, YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky, WhatsApp Business, and Telegram. Plan availability differs.

Does Zoho Social provide an API?
Yes. Its REST API uses OAuth 2.0 and provides scopes for organization data, integrations, publishing, and media operations.

What integrations are available?
First-party integrations include Zoho CRM and Zoho Desk. Zoho Social also lists Canva integration for creating and editing designs. Connected social networks are treated as channel integrations.

Are Windows and macOS apps available?
Zoho documents browser access and mobile applications for Android and iOS. No dedicated Windows or macOS desktop application was verified.