CoSchedule

CoSchedule is a cloud-based marketing management platform developed by CoSchedule, LLC. It combines marketing calendars, social publishing, campaign planning, project workflows, reporting, and AI-assisted content creation.

The company began in 2013 as a calendar project created by Garrett Moon and Justin Walsh at their agency, TodayMade. CoSchedule launched its calendar on September 23, 2013, and lists its headquarters at 318 E Broadway Ave in Bismarck, North Dakota.

The platform serves individual marketers, small teams, agencies, and larger marketing departments. Its product family includes Social Calendar, Marketing Calendar, Marketing Suite, Headline Studio, Hire Mia, and related marketing education products.

CoSchedule provides a drag-and-drop calendar for organizing social posts, blog content, campaigns, tasks, events, podcasts, and other marketing work. Users can reschedule connected work by moving calendar items.

Social features include multi-network publishing, social campaigns, reusable templates, bulk uploads, first-comment scheduling, link-in-bio pages, ReQueue automation, approvals, social inbox management, and network-level analytics.

Marketing Suite adds project templates, campaign templates, custom fields, custom statuses, sub-calendars, Kanban dashboards, table views, team permissions, request forms, digital asset management, and AI insights for social and project performance.

Supported publishing destinations include Facebook Pages, Instagram Business and Creator accounts, LinkedIn Pages and Profiles, Pinterest, TikTok, Threads, Twitter/X, YouTube Shorts, Google Business Profiles, Mastodon, and Bluesky. Capabilities vary by network and plan.

CoSchedule integrates with WordPress, Google Drive, Dropbox, OneDrive, Canva, Google Analytics, Bitly, RSS feeds, Zapier, Slack, Trello, Asana, Jira, Wrike, Basecamp, Todoist, HubSpot, Shopify, Mailchimp, ActiveCampaign, Campaign Monitor, Constant Contact, Keap, and other listed services.

CoSchedule does not provide a public API. It offers Webhooks capability and a Zapier integration for connecting external applications and automating calendar actions.

CoSchedule offers a free calendar with a limit of up to 15 scheduled posts per social profile. Paid plans include a 14-day free trial.

Starter costs $29 per month when billed annually, or $39 per month when billed monthly. It includes one user, three social profiles, unlimited social scheduling, ReQueue, basic analytics, Social Inbox for Facebook and Instagram, and AI social tools.

Professional costs $49 per month when billed annually, or $59 per month when billed monthly. It includes two users, five social profiles, advanced inbox features, advanced analytics, approvals, profile groups, and agency publishing tools.

Suite uses custom pricing, with official pricing information stating that plans start at $69 per month. Suite includes unlimited users and social profiles, team permissions, content and campaign planning, custom workspaces, AI brand profiles, SSO, and enhanced security features.

Additional social profiles cost $5 per month each on Starter and Professional. Twitter/X profiles are billed separately at $16 per profile per month. CoSchedule also advertises a 30 percent discount for eligible nonprofit organizations.

Pros

• Combines social publishing and broader marketing planning in one calendar.
• Supports reusable templates, bulk scheduling, ReQueue automation, and campaign grouping.
• Offers integrations for WordPress, storage services, analytics, project management, and email marketing.
• Provides mobile applications for task, project, and social scheduling workflows.
• Includes AI-assisted social writing, campaign creation, project drafting, and analytics insights.
• Provides agency features such as client calendars, approvals, white-label reports, and profile groups.

Cons

• Professional and Suite features are required for several team collaboration capabilities.
• Social profiles and Twitter/X accounts can add recurring costs beyond the base subscription.
• The platform can require substantial setup when teams configure templates, integrations, permissions, and calendars.
• CoSchedule has no public API, which limits direct custom application integrations.
• Some social network capabilities depend on platform restrictions and account types.
• Social Inbox is not available in the mobile application.

Buffer is a simpler alternative for teams focused mainly on social scheduling and publishing. Hootsuite and Sprout Social provide broader social management, engagement, and analytics capabilities for larger social operations.

Agorapulse is comparable for social publishing, inbox management, reporting, and team workflows. Planable emphasizes collaborative content review and approval. Asana, Monday.com, and Wrike are alternatives for marketing project coordination, though they generally require separate social publishing tools.

Does CoSchedule offer a free plan?
Yes. CoSchedule offers a free calendar that supports up to 15 posts per social profile. Paid plans provide expanded scheduling, analytics, collaboration, and automation features.

Does CoSchedule offer a free trial?
Yes. The official pricing page states that paid plans can be tried free for 14 days.

Does CoSchedule have a public API?
No. CoSchedule states that it does not currently have a public API. Webhooks and Zapier are available for connecting external services.

Which platforms can CoSchedule publish to?
Supported account types include Facebook Pages, Instagram Business and Creator accounts, LinkedIn Pages and Profiles, Pinterest, TikTok, Threads, Twitter/X, YouTube Shorts, Google Business Profiles, Mastodon, and Bluesky.

Does CoSchedule have mobile apps?
Yes. CoSchedule provides applications through the Apple App Store and Google Play. Mobile features include task management, project updates, calendar viewing, and social message creation.

Does CoSchedule integrate with WordPress?
Yes. Its WordPress plugin can synchronize posts, pages, and custom post types with CoSchedule calendars. Users can also attach social campaigns to WordPress content.

Who is CoSchedule best suited for?
CoSchedule is best suited to marketers, content teams, agencies, and organizations that need shared calendars for social publishing and broader marketing workflows.