Free
$0
month
One brand, up to 20 posts monthly, five competitor profiles, 30 days of analytics, AI assistant, and Metricool MCP.
Check current pricing →M
Metricool
Metricool is a web and mobile platform for scheduling social content, analyzing performance, managing ads, and producing marketing reports.
Editorial overview
Aggregated Overview
Metricool combines publishing, analytics, reporting, advertising tools, SmartLinks, integrations, and AI assistance. G2 shows a 4.5 out of 5 rating from 102 reviews. Feature availability varies substantially by plan and connected network.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Metricool Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, API, Chrome extension, iOS, MCP, Web
TechZella assessment
8.5/10
Overview
Metricool is a cloud-based social media management and digital advertising platform. It combines content planning, publishing, analytics, competitor monitoring, reporting, inbox management, SmartLinks, and advertising tools.
The platform supports Facebook, Instagram professional accounts, Threads, X, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, and Twitch. It also connects selected advertising platforms, websites, design tools, storage services, automation tools, and reporting systems.
Metricool began as Bloggerespacio in 2014 before becoming Metricool in 2015. The company was founded by software engineers Laura and Juan Pablo Tejela.
Metricool Pros & Cons
Pros
- Combines publishing, analytics, reporting, advertising, and SmartLinks.
- Offers a free-forever plan for basic use.
- Supports major social networks and advertising platforms.
- Provides agency features such as brands, roles, approvals, and client reporting.
- Includes API and MCP options for external workflows and AI clients.
- Offers Android and iOS apps alongside web access.
Cons
- Free and lower-tier plans restrict brands, posts, networks, history, and collaboration.
- API access requires Advanced or Custom pricing.
- Advanced analytics features may require a separate paid add-on.
- X access and analytics require an additional add-on.
- Some advanced reporting features are unavailable on Starter.
- Connected-platform APIs can limit available publishing and analytics functions.
Metricool Pricing & Plans
Starter
From $20
month
Up to five brands. The ten-brand option costs $36 monthly. Includes unlimited publishing subject to fair use, LinkedIn, reports, unlimited analytics history, and selected integrations.
Check current pricing →Advanced
From $53
month
Up to 15 brands. Options for 25 brands cost $85 monthly, and 50 brands cost $159 monthly. Includes team tools, approvals, Looker Studio, automation integrations, and API access.
Check current pricing →Custom
Contact sales
custom
Custom brand volumes starting at 50 or more, with white labeling, dedicated account management, and custom business integrations.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Metricool Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Metricool.
Metricool Features
Publishing and Planning
- Visual social media planner
- Scheduled publishing
- Auto-publication
- Recurring scheduling on eligible plans
- RSS feeds
- Content calendars
- Best-time recommendations
- Post approval on Advanced and Custom plans
Analytics
- Social network analytics
- Website and blog analytics
- Advertising analytics
- Competitor analysis
- Hashtag analysis
- Reels and Stories analytics
- Unlimited analytics history on eligible paid plans
- Advanced Analytics add-on
Reporting
- Automated reports
- PDF and PowerPoint exports
- Monthly automated delivery
- Custom report templates
- Campaign dashboards
- Live report links
- Looker Studio connector
AI and Automation
- AI social media assistant
- AI alt-text generator
- Metricool MCP
- Metricool API
- Zapier integration
- Make integration
Collaboration
- Team and client management
- Role management
- Brand-based access
- Post approval workflows
- White labeling on Custom
Integrations
- Google Drive
- Canva
- Adobe Express
- WordPress
- Shopify
- Joomla
- Google Tag Manager
- Wix
- Squarespace
- SiteSimple
Metricool Specifications
| Deployment | Cloud-based SaaS |
|---|---|
| Web access | Supported |
| Mobile apps | Android and iOS |
| Browser extension | Chrome Extension |
| API | Available on Advanced and Custom plans |
| AI interface | Metricool MCP available on all plans |
| Free plan | Yes, with one brand and 20 posts monthly |
| Free trial | Free-forever plan; separate paid trial not verified |
| Supported social platforms | Facebook, Instagram, Threads, X, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch |
| Advertising platforms | Meta Ads, Google Ads, TikTok Ads |
| Reporting integrations | Looker Studio |
| Automation integrations | Zapier and Make |
| Design and storage integrations | Canva, Adobe Express, and Google Drive |
| Company founded | 2015 |
| Headquarters | Madrid, Spain |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.5/10Moderate confidence
Metricool combines publishing, analytics, reporting, advertising tools, SmartLinks, integrations, and AI assistance. G2 shows a 4.5 out of 5 rating from 102 reviews. Feature availability varies substantially by plan and connected network.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
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FAQ
Does Metricool have a free plan?
Yes. Metricool offers a free plan that can be used without a stated expiration date. It includes one brand and up to 20 scheduled posts monthly.
Does Metricool offer a free trial?
Metricool provides a free-forever plan. The researched official pages do not identify a separate time-limited paid-plan trial.
Which platforms does Metricool support?
Supported connections include Facebook, Instagram professional accounts, Threads, X, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch, Meta Ads, Google Ads, and TikTok Ads.
Does Metricool have an API?
Yes. Metricool API access is available on Advanced and Custom plans. Metricool MCP is available on all plans, including Free.
Can teams use Metricool?
Yes. Advanced and Custom plans include team and client management, role management, and post approval features.
Does Metricool have mobile apps?
Yes. Metricool offers Android and iOS apps for publishing, planning, analytics, and inbox work. Metricool Studio and Campaign Dashboards are desktop-only features.
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