Free trial
$0
14 days
Trial access is based on the Pro plan. It supports up to 10 keywords and 30,000 mentions, with stated social-source limits.
Check current pricing →B
Brand24
Brand24 monitors online mentions across social media, news, blogs, forums, podcasts and review sites, with analytics and AI-assisted reporting.
Editorial overview
Aggregated Overview
Brand24 combines broad online-source monitoring, sentiment analysis, influencer metrics, reporting, alerts and newer AI features. G2 and Capterra reviews report strong usability and support, while pricing is relatively high for small teams.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
Brand24 is a cloud-based social listening and media monitoring platform. It tracks public online mentions of brands, products, competitors, keywords and hashtags.
The platform combines monitoring feeds with sentiment, reach, engagement, influence, topic and share-of-voice analysis. It also provides alerts, exports, reports and AI-assisted interpretation.
Brand24 supports sources including social networks, news sites, blogs, forums, podcasts, review platforms and selected AI-generated responses. Coverage varies by source and platform policies.
Brand24 Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, API, ChatGPT, ChromeOS, iOS, macOS
TechZella assessment
8.4/10
Brand24 Pros & Cons
Pros
- Broad monitoring across social, news, blogs, forums, podcasts and review sources.
- Useful filters, Boolean search and saved views for reducing irrelevant mentions.
- Includes sentiment, reach, influence, topic and share-of-voice analysis.
- Offers AI assistants, anomaly detection and automated insight summaries.
- Supports mobile access, alerts, exports, Slack and Microsoft Teams workflows.
- Public pricing is available across standard plans.
Cons
- Entry pricing is high for solo users and very small organizations.
- Plans limit tracked keywords, monthly mentions and update frequency.
- Some Facebook and Instagram data requires connected business or creator accounts.
- Platform policies limit access to private content and certain social data types.
- Advanced search, API access and some AI capabilities require higher plans or add-ons.
- Automated sentiment analysis can require human review for nuanced or sarcastic content.
Brand24 Pricing & Plans
Individual
$249 monthly or $199 billed annually
month
Includes 3 keywords, 2,000 mentions per month, 1 user, 12-hour updates and AI sentiment analysis.
Check current pricing →Team
$349 monthly or $299 billed annually
month
Includes 7 keywords, 10,000 mentions per month, unlimited users, hourly updates and priority support.
Check current pricing →Pro
$499 monthly or $399 billed annually
month
Includes 12 keywords, 40,000 mentions per month, unlimited users, real-time updates, AI Events Detection, Brand Assistant, AI Insights and AI Topics for two projects.
Check current pricing →Business
$699 monthly or $599 billed annually
month
Includes 25 keywords, 100,000 mentions per month, unlimited users and advanced monitoring and analysis capabilities.
Check current pricing →Enterprise
From $1,499 billed annually
year
Custom enterprise plan with negotiated limits and capabilities.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Brand24 Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Brand24.
Brand24 Features
Monitoring
- Keyword and brand mention monitoring
- Social media monitoring
- News and web monitoring
- Blog and forum monitoring
- Podcast and review-platform monitoring
- Hashtag tracking
- Competitor monitoring
- Influencer discovery
Analytics
- Mention volume analysis
- Reach and engagement metrics
- Sentiment analysis
- Share-of-voice analysis
- Influence score
- Presence score
- Topic analysis
- Project comparison
- Audience demographics
AI Features
- AI Brand Assistant
- AI Insights
- AI anomaly detection
- AI topic analysis
- AI intent analysis
- Context of discussion
- AI visibility and large-language-model listening
Search and Organization
- Boolean search
- Exact-phrase search
- Proximity search
- Required and excluded keywords
- Advanced filters
- Tags and saved filters
- Source and language filters
Alerts and Reporting
- Email alerts
- Slack notifications
- Microsoft Teams notifications
- Web push notifications
- PDF reports
- PowerPoint exports
- Excel exports
- Infographics
Integrations and Developer Access
- Slack integration
- Microsoft Teams integration
- Facebook and Instagram connections
- LinkedIn data connection
- Brand24 ChatGPT app
- MCP server
- REST-style social listening API
Brand24 Specifications
| Deployment | Cloud-based SaaS |
|---|---|
| Primary interface | Web dashboard |
| Mobile access | Native iOS and Android apps, plus installable web app |
| Desktop access | Installable web app for Windows, macOS and ChromeOS |
| Free trial | 14 days |
| API access | Available with API key on eligible paid plans or add-ons |
| Integrations | Slack, Microsoft Teams, Facebook, Instagram, LinkedIn, ChatGPT and MCP |
| Monitored sources | Social media, news, blogs, forums, podcasts, reviews and public websites |
| Language support | 108 languages claimed by Brand24 |
| Update frequency | Every 12 hours, hourly or real-time, depending on plan |
| Export formats | PDF, PowerPoint, Excel and infographics |
| Company location | Wrocu0142aw, Dolnou015blu0105skie, Poland |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.4/10Moderate confidence
Brand24 combines broad online-source monitoring, sentiment analysis, influencer metrics, reporting, alerts and newer AI features. G2 and Capterra reviews report strong usability and support, while pricing is relatively high for small teams.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Brand24 FAQs
Answers begin with the clearest available response, followed by the context that helps you act on it.
Does Brand24 offer a free trial?
Yes. Brand24 offers a 14-day free trial. Trial features are based on the Pro plan, with limits of up to 10 keywords and 30,000 mentions.
Does Brand24 have an API?
Yes. Brand24 provides API documentation and requires an API key, a paid account and suitable plan access or an add-on.
Which integrations are available?
Documented integrations include Slack, Microsoft Teams, Facebook and Instagram connections, LinkedIn data connections, the Brand24 ChatGPT app and MCP-compatible AI connections.
Which devices support Brand24?
Brand24 is available through the web dashboard and native mobile apps for iOS and Android. Its installable web app supports Android, iPhone, iPad, Windows, macOS and ChromeOS.
Can Brand24 monitor private social content?
Coverage primarily concerns public online data. Facebook and Instagram access requires supported business or creator connections, and platform policies restrict available data types.
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