Brand24

Brand24 is a cloud-based social listening and media monitoring platform. It tracks public online mentions of brands, products, competitors, keywords and hashtags.

The platform combines monitoring feeds with sentiment, reach, engagement, influence, topic and share-of-voice analysis. It also provides alerts, exports, reports and AI-assisted interpretation.

Brand24 supports sources including social networks, news sites, blogs, forums, podcasts, review platforms and selected AI-generated responses. Coverage varies by source and platform policies.

Brand24 provides configurable projects based on monitored keywords. Users can apply required and excluded terms, Boolean queries, source filters, dates, languages, locations, sentiment and influence criteria.

Analytics include mention volume, estimated reach, engagement, sentiment, presence score, influence score, share of voice, topic analysis and competitor comparisons.

AI features include Brand Assistant, AI Insights, anomaly detection, topic analysis, intent analysis and context-of-discussion analysis. Feature availability depends on the subscription plan.

Users can create email, Slack, Microsoft Teams and push notifications. Reports can be exported to PDF, PowerPoint, Excel and infographic formats.

Brand24 offers four standard paid plans and an Enterprise plan. The listed annual-billing prices are lower than the equivalent monthly prices.

The main pricing limits are tracked keywords, monthly mentions, users, data refresh intervals and access to advanced AI features. A 14-day trial uses Pro-level features, with trial limits.

Brand24’s main strengths are broad digital-source coverage, practical filtering, rapid alerts, accessible reporting and a substantial set of AI analysis tools.

The main trade-offs are subscription cost, usage limits based on keywords and mentions, and incomplete access to some platform data because of third-party API restrictions.

Comparable products include Mention, Awario, Brandwatch, Talkwalker, Meltwater and Sprout Social. Mention and Awario target accessible online monitoring, while Brandwatch, Talkwalker and Meltwater generally emphasize larger-scale media intelligence.

Sprout Social is a closer fit when social publishing, scheduling and community management are as important as listening.

Does Brand24 offer a free trial?
Yes. Brand24 offers a 14-day free trial. Trial features are based on the Pro plan, with limits of up to 10 keywords and 30,000 mentions.

Does Brand24 have an API?
Yes. Brand24 provides API documentation and requires an API key, a paid account and suitable plan access or an add-on.

Which integrations are available?
Documented integrations include Slack, Microsoft Teams, Facebook and Instagram connections, LinkedIn data connections, the Brand24 ChatGPT app and MCP-compatible AI connections.

Which devices support Brand24?
Brand24 is available through the web dashboard and native mobile apps for iOS and Android. Its installable web app supports Android, iPhone, iPad, Windows, macOS and ChromeOS.

Can Brand24 monitor private social content?
Coverage primarily concerns public online data. Facebook and Instagram access requires supported business or creator connections, and platform policies restrict available data types.