Loomly is a social media management platform for planning, creating, scheduling, publishing, monitoring, and analyzing content across multiple social channels.
Loomly provides content calendars, direct publishing, AI-assisted creation, approvals, engagement tools, analytics, social listening, and mobile apps. G2 and Capterra ratings indicate strong overall sentiment and usability. Pricing is higher than some entry-level scheduling tools, while analytics de
Loomly is a cloud-based social media management platform founded in 2015. It supports content planning, creation, approval, scheduling, publishing, engagement, monitoring, and reporting from a shared workspace.
The service is designed for brands, marketing teams, agencies, freelancers, creators, and small businesses. Users can create separate calendars for brands or clients and manage permissions, comments, approvals, and social accounts within those calendars.
Loomly supports social publishing and management for Instagram, Facebook, LinkedIn, TikTok, YouTube, Threads, Google Business Profile, Pinterest, and other listed channels. Available actions depend on each network’s APIs and account requirements.
Loomly provides a visual calendar for drafting, organizing, reviewing, duplicating, moving, and scheduling posts. Users can customize content for each channel and preview posts before publication.
Its content tools include AI-assisted captions, post generation, post ideas, a hashtag manager, a media library, a built-in image and video editor, slideshow creation, and integrations with Canva, Google Drive, Unsplash, and Giphy.
Collaboration features include role-based permissions, multi-step approval workflows, real-time comments, version logs, assigned tasks, client access, and notifications through Slack and Microsoft Teams.
Engagement tools provide a unified workspace for supported comments, mentions, and messages. Analytics include post performance dashboards, scheduled reports, report exports, link-shortener analytics, and AI-assisted analysis.
Loomly’s social listening tools monitor brand mentions, competitor activity, sentiment, and recurring themes. The company states that the feature is available across its plans, with plan-specific usage limits shown on the pricing page.
Loomly offers monthly and annual billing. The annual option provides a 25 percent discount according to the official pricing page. The listed plans include Starter, Beyond, and Enterprise.
Starter supports 12 social accounts, three users, and unlimited calendars. Beyond supports 60 social accounts, unlimited users, and unlimited calendars. Enterprise supports more than 60 social accounts with custom pricing.
The current free trial lasts seven days and does not require a credit card. Annual subscriptions are charged upfront, while monthly subscriptions renew monthly. Nonprofit organizations may qualify for a lifetime discount after documentation review.
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Comparable products include Buffer, Hootsuite, Sprout Social, Agorapulse, Sendible, SocialPilot, and Later. Buffer generally emphasizes straightforward scheduling, while Hootsuite and Sprout Social target broader enterprise social management and analytics requirements.
Agorapulse and Sendible are relevant alternatives for agencies seeking publishing, inbox, monitoring, and reporting features. SocialPilot and Later may suit teams comparing lower-cost scheduling or visual content workflows.
Does Loomly offer a free trial?
Loomly offers a seven-day free trial without requiring a credit card.
Which platforms does Loomly support?
The official integrations page lists Instagram, LinkedIn, Facebook, TikTok, YouTube, Threads, Google Business Profile, and Pinterest. Publishing options vary by network.
Does Loomly have mobile apps?
Yes. Loomly provides companion applications for iOS and Android. The mobile apps support calendar access, post creation, previews, status updates, assignments, comments, and notifications.
Does Loomly provide an API?
No public developer API reference was found. Loomly does provide integrations through Zapier and uses official social-network APIs for publishing.
Does Loomly support team approvals?
Yes. Loomly includes approval workflows, collaborator permissions, commenting, assignments, and version tracking. Custom roles and workflows are listed among Beyond plan features.
Is social listening included?
The current official social listening page states that social listening is included on every plan. The pricing page shows usage limits that vary by plan.
| Deployment | Cloud-based SaaS |
|---|---|
| Primary category | Social media management |
| Founded | 2015 |
| Web application | Yes |
| Mobile apps | iOS and Android |
| Free trial | 7 days, no credit card required |
| Integrations | Social networks, Zapier, Slack, Microsoft Teams, Canva, Google Drive, Unsplash, and Giphy |
| API | No public developer API documentation located |
| Starter limit | 12 social accounts and 3 users |
| Beyond limit | 60 social accounts and unlimited users |
| Enterprise limit | 61 or more social accounts |
| Annual discount | 25 percent |
| Security | OAuth connections, two-factor authentication, and Google SSO |
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
Loomly provides content calendars, direct publishing, AI-assisted creation, approvals, engagement tools, analytics, social listening, and mobile apps. G2 and Capterra ratings indicate strong overall sentiment and usability. Pricing is higher than some entry-level scheduling tools, while analytics depth and platform-specific API limits may affect advanced users.
Methodology v1.0. This is a TechZella editorial assessment, not a direct user-review average.
Includes 12 social accounts, three users, unlimited calendars, scheduling, publishing, collaboration, content creation, engagement, reporting, mobile apps, and limited AI usage. Annual billing is $49 per month, charged as $588 annually.
Check current pricing →Includes 60 social accounts, unlimited users, unlimited calendars, extended AI usage, custom branding, custom roles and workflows, hashtag management, and calendar two-factor authentication. Annual billing is $249 per month, charged as $2,988 annually.
Check current pricing →Supports 61 or more social accounts with unlimited users and calendars. Pricing is tailored to the organization.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
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