Publer

Publer is a social media management platform for creating, scheduling, publishing, analyzing, and collaborating across multiple social networks.

8.6/10 TechZella Score
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At a glance

Quick Verdict

Publer provides broad network coverage, bulk scheduling, AI assistance, workspaces, analytics, content recycling, and an API. Independent review scores are consistently strong, while reviewers sometimes identify analytics depth and plan costs as limitations.

Overview

Publer is a social media management platform developed by Kalemi Code. It combines content creation, scheduling, publishing, collaboration, analytics, and account management in one web-based workspace.

The product supports Facebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business Profile, WordPress, Telegram, Mastodon, and Bluesky. Publer began as a side project in 2012 for a travel agency in Tirana.

Its main audience includes social media managers, freelancers, creators, small businesses, marketing teams, and agencies managing multiple brands or client accounts.

Key Features

Publer supports manual scheduling, auto-scheduling, calendar planning, bulk uploads, CSV imports, RSS automation, media libraries, post recycling, link tracking, and network-specific post customization.

Its AI Assist can generate, rephrase, complete, and translate content. It can also create images and help produce WordPress blog content. The Business plan includes unlimited AI prompts, while Free and Professional users can connect their own OpenAI key.

Analytics uses data from supported networks’ official APIs. Users can view account and aggregate performance, post insights, hashtag results, competitor comparisons, best posting times, and exportable reports.

Workspaces support team organization, roles, client collaboration, approvals, and account separation. The integrations directory lists Zapier, Linkie, OneDrive, Unsplash, Giphy, Senja, VistaCreate, Bitly, Rebrandly, Google Analytics, and other services.

Pricing

Publer offers Free, Professional, Business, and Enterprise plans. The Free plan is permanent and supports one workspace, three social accounts, ten pending scheduled posts per account, 25 drafts, and 24 hours of post history.

Professional starts at $5 per month for one social account and no additional members. Additional social accounts and members are priced separately. The plan includes a seven-day free trial.

Business starts at $10 per month for one social account and no additional members. It adds advanced analytics, reports, best-time recommendations, hashtag analytics, automatic recycling, unlimited AI prompts, and a 14-day free trial.

Enterprise uses custom pricing and adds volume discounts, onboarding, prioritized support, higher posting capacity, early feature access, and bank or wire payment options. Prices can vary by account and member quantities.

Pros & Cons

Pros:

  • Supports a broad range of social networks from one dashboard.
  • Bulk scheduling supports up to 500 posts through supported workflows.
  • Provides workspaces for teams, clients, and multiple brands.
  • Includes AI writing, content recycling, RSS automation, and media management.
  • Independent review platforms report strong overall user satisfaction.

Cons:

  • Advanced analytics and AI capabilities require higher-tier plans.
  • Pricing increases with the number of connected accounts and members.
  • The free plan excludes X and limits post history to 24 hours.
  • Some platform capabilities depend on the APIs and restrictions of each network.
  • The API is limited to Business and Enterprise customers.

Alternatives

Comparable products include Buffer, Later, SocialPilot, Metricool, Planable, Hootsuite, Sprout Social, Agorapulse, and ContentStudio. Buffer and Later focus strongly on scheduling and visual planning. SocialPilot and Hootsuite target multi-account management. Metricool emphasizes analytics, while Planable focuses on collaboration and approvals.

FAQ

Does Publer have a free plan?
Yes. The Free plan is permanent and supports up to three social accounts, excluding X.

Does Publer offer a free trial?
Yes. Professional includes a seven-day trial, and Business includes a 14-day trial. The Free plan also permits trials of many paid features without a credit card.

Does Publer have an API?
Yes. Publer provides a RESTful JSON API for Business and Enterprise customers. The API supports account, workspace, media, posting, scheduling, publishing, and analytics workflows.

Which platforms does Publer support?
Publer supports Facebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business Profile, WordPress, Telegram, Mastodon, and Bluesky.

Does Publer have mobile apps?
Publer provides an iOS and iPadOS app. The App Store listing also indicates compatibility with Macs using Apple silicon and macOS 12 or later.

Capabilities

Features

Publishing and Scheduling

  • Manual post scheduling
  • Auto-scheduling based on posting schedules
  • Calendar planning with drag-and-drop organization
  • Bulk scheduling through uploads and CSV files
  • Post recycling for evergreen content
  • RSS feed automation
  • Platform-specific post customization
  • Post previews for supported networks

AI Features

  • AI-generated social media text
  • Rephrasing and text completion
  • AI-generated images
  • Brand Voices for consistent writing style
  • Translation and content generation in more than 80 languages
  • WordPress blog and SEO content assistance

Analytics

  • Aggregate and account-level analytics
  • Post insights for reach and engagement
  • Hashtag analysis
  • Competitor analysis
  • Best-times-to-post recommendations
  • PDF, Excel, and CSV exports
  • Automated analytics reports

Collaboration

  • Multiple workspaces on paid plans
  • Team members and role management
  • Client collaboration
  • Content approval workflows
  • Separate account organization by workspace

Media and Integrations

  • Media Library with folders and labels
  • Bulk media uploads
  • Google Drive, Dropbox, OneDrive, and Unsplash imports
  • Zapier automation
  • VistaCreate integration
  • Link shortening and tracking integrations
  • Link in Bio pages

API

  • RESTful JSON API
  • Workspace, account, user, and media endpoints
  • Post creation, scheduling, and publishing
  • Analytics and post insight retrieval
  • Bearer API token authentication
  • Bulk scheduling of up to 500 posts per request
  • 100 requests per two minutes per user rate limit
Product details

Specifications

Product typeCloud-based social media management software
Supported social networksFacebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business Profile, WordPress, Telegram, Mastodon, Bluesky
Web accessYes
Mobile supportiOS and iPadOS app
Desktop supportmacOS compatibility through the App Store for Apple silicon Macs
Browser extensionAvailable
API availabilityBusiness and Enterprise plans
API formatRESTful JSON, version v1
API authenticationBearer API token and workspace ID
Free planYes
Professional trial7 days
Business trial14 days
IntegrationsZapier, Linkie, OneDrive, Unsplash, Giphy, Senja, VistaCreate, Bitly, Rebrandly, Google Analytics, and other services
Company statusBootstrapped software company
HeadquartersTirana, Albania
Visual preview

Demo & Screenshots

Screenshots are not available yet.TechZella will add verified product images when suitable official screenshots are found.
Our evidence-based assessment

TechZella Score

A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.

8.6/10High confidence
Features8.8
Ease of Use8.7
Value for Money8.3
Performance8.4
Support8.4
User Sentiment8.6

Publer provides broad network coverage, bulk scheduling, AI assistance, workspaces, analytics, content recycling, and an API. Independent review scores are consistently strong, while reviewers sometimes identify analytics depth and plan costs as limitations.

Methodology v1.0. This is a TechZella editorial assessment, not a direct user-review average.

Independent review sources

Trusted Ratings

Ratings are published by the respective review platforms and may change over time.

Plans & pricing

Pricing

Free

$0
month

Permanent free plan with one workspace, three social accounts, ten pending scheduled posts per account, 25 drafts, 24 hours of post history, and limited features.

Check current pricing →

Professional

Starts at $5
month

Supports all listed social networks, unlimited scheduling and drafts, unlimited workspaces, bulk scheduling, media storage, RSS automation, and a seven-day free trial.

Check current pricing →

Business

Starts at $10
month

Adds unlimited AI prompts, analytics reports, best-time recommendations, hashtag analytics, automatic post recycling, competitor analysis, and a 14-day free trial.

Check current pricing →

Enterprise

Custom quote
month

Designed for larger organizations with volume discounts, onboarding, prioritized support, unlimited daily posting, and custom commercial arrangements.

Check current pricing →

Pricing may change. Verify current plans on the vendor's website.

Editorial assessment

Pros & Cons

Pros

  • Broad social network coverage includes newer channels such as Threads, Bluesky, Mastodon, and Telegram.
  • Bulk scheduling supports large content batches and CSV-based planning.
  • Workspaces and approval tools support agency and client workflows.
  • AI assistance, analytics, content recycling, RSS automation, and media management are included.
  • Free and paid plans provide multiple entry points for different account volumes.

Cons

  • Advanced AI, analytics, competitor analysis, and reporting require the Business plan.
  • Subscription cost increases with connected social accounts and team members.
  • The Free plan has limited account capacity, scheduling volume, and post history.
  • The API isn't available on Free or Professional plans.
  • Feature availability varies by social network and its API restrictions.
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