Editorial overview
Aggregated Overview
Publer provides broad network coverage, bulk scheduling, AI assistance, workspaces, analytics, content recycling, and an API. Independent review scores are consistently strong, while reviewers sometimes identify analytics depth and plan costs as limitations.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
Publer is a social media management platform developed by Kalemi Code. It combines content creation, scheduling, publishing, collaboration, analytics, and account management in one web-based workspace.
The product supports Facebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business Profile, WordPress, Telegram, Mastodon, and Bluesky. Publer began as a side project in 2012 for a travel agency in Tirana.
Its main audience includes social media managers, freelancers, creators, small businesses, marketing teams, and agencies managing multiple brands or client accounts.
Decision guidePubler Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
PlatformsAPI, Browser Extension, iOS, iPadOS, macOS, Web
TechZella assessment8.6/10
Editorial assessmentPubler Pros & Cons
Pros
- Broad social network coverage includes newer channels such as Threads, Bluesky, Mastodon, and Telegram.
- Bulk scheduling supports large content batches and CSV-based planning.
- Workspaces and approval tools support agency and client workflows.
- AI assistance, analytics, content recycling, RSS automation, and media management are included.
- Free and paid plans provide multiple entry points for different account volumes.
Cons
- Advanced AI, analytics, competitor analysis, and reporting require the Business plan.
- Subscription cost increases with connected social accounts and team members.
- The Free plan has limited account capacity, scheduling volume, and post history.
- The API isn't available on Free or Professional plans.
- Feature availability varies by social network and its API restrictions.
Plans & pricingPubler Pricing & Plans
Free
$0
month
Permanent free plan with one workspace, three social accounts, ten pending scheduled posts per account, 25 drafts, 24 hours of post history, and limited features.
Check current pricing →Professional
Starts at $5
month
Supports all listed social networks, unlimited scheduling and drafts, unlimited workspaces, bulk scheduling, media storage, RSS automation, and a seven-day free trial.
Check current pricing →Business
Starts at $10
month
Adds unlimited AI prompts, analytics reports, best-time recommendations, hashtag analytics, automatic post recycling, competitor analysis, and a 14-day free trial.
Check current pricing →Enterprise
Custom quote
month
Designed for larger organizations with volume discounts, onboarding, prioritized support, unlimited daily posting, and custom commercial arrangements.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Cost contextTotal Cost & Hidden Costs
The sticker price is rarely the whole cost. TechZella did not find published figures for the items below in the sources reviewed, so confirm them with the vendor before budgeting.
Implementation time
Not publicly documented. Ask for a typical onboarding and migration timeline for a team of your size, and whether paid onboarding is required.
Hosting & infrastructure
Not publicly documented for this product. For SaaS, hosting is normally part of the subscription; for self-hosted or hybrid deployments, budget for servers, backups, security patching and admin time.
Hidden fees & add-ons
No overage, add-on or premium-support fees were documented in the reviewed sources. Request a written quote that lists usage limits, minimum seats, integrations, support tiers and renewal terms.
Compare optionsPubler Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Publer.
BufferBuffer is social media management software for planning, publishing, analyzing, and managing engagement across connected social channels. It also offers mobile apps, integrations, and a public API.
LaterLater is a social media management platform for planning, scheduling, publishing, and analyzing content across supported social networks. It also includes a customizable Link in Bio page.
SocialPilotSocialPilot is a cloud-based social media management platform for scheduling, publishing, analyzing, and coordinating content across social accounts.
MetricoolMetricool is a web and mobile platform for scheduling social content, analyzing performance, managing ads, and producing marketing reports.
PlanablePlanable is a cloud-based social media management tool for planning, reviewing, approving, and scheduling content. It supports multiple social networks, workspaces, and team workflows.
HootsuiteHootsuite is a social media management platform for planning and publishing posts, engaging with audiences, monitoring social activity, and measuring performance across connected networks.
Sprout SocialSprout Social is a cloud-based platform for social publishing, engagement, analytics and listening, with integrations for customer-care and marketing workflows.
AgorapulseAgorapulse is a social media management platform for publishing, inbox management, monitoring, reporting and ROI analysis across major social networks.
CapabilitiesPubler Features
Publishing and Scheduling
- Manual post scheduling
- Auto-scheduling based on posting schedules
- Calendar planning with drag-and-drop organization
- Bulk scheduling through uploads and CSV files
- Post recycling for evergreen content
- RSS feed automation
- Platform-specific post customization
- Post previews for supported networks
AI Features
- AI-generated social media text
- Rephrasing and text completion
- AI-generated images
- Brand Voices for consistent writing style
- Translation and content generation in more than 80 languages
- WordPress blog and SEO content assistance
Analytics
- Aggregate and account-level analytics
- Post insights for reach and engagement
- Hashtag analysis
- Competitor analysis
- Best-times-to-post recommendations
- PDF, Excel, and CSV exports
- Automated analytics reports
Collaboration
- Multiple workspaces on paid plans
- Team members and role management
- Client collaboration
- Content approval workflows
- Separate account organization by workspace
Media and Integrations
- Media Library with folders and labels
- Bulk media uploads
- Google Drive, Dropbox, OneDrive, and Unsplash imports
- Zapier automation
- VistaCreate integration
- Link shortening and tracking integrations
- Link in Bio pages
API
- RESTful JSON API
- Workspace, account, user, and media endpoints
- Post creation, scheduling, and publishing
- Analytics and post insight retrieval
- Bearer API token authentication
- Bulk scheduling of up to 500 posts per request
- 100 requests per two minutes per user rate limit
Product detailsPubler Specifications
| Product type | Cloud-based social media management software |
|---|
| Supported social networks | Facebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business Profile, WordPress, Telegram, Mastodon, Bluesky |
|---|
| Web access | Yes |
|---|
| Mobile support | iOS and iPadOS app |
|---|
| Desktop support | macOS compatibility through the App Store for Apple silicon Macs |
|---|
| Browser extension | Available |
|---|
| API availability | Business and Enterprise plans |
|---|
| API format | RESTful JSON, version v1 |
|---|
| API authentication | Bearer API token and workspace ID |
|---|
| Free plan | Yes |
|---|
| Professional trial | 7 days |
|---|
| Business trial | 14 days |
|---|
| Integrations | Zapier, Linkie, OneDrive, Unsplash, Giphy, Senja, VistaCreate, Bitly, Rebrandly, Google Analytics, and other services |
|---|
| Company status | Bootstrapped software company |
|---|
| Headquarters | Tirana, Albania |
|---|
Our evidence-based assessmentTechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.6/10High confidence
Publer provides broad network coverage, bulk scheduling, AI assistance, workspaces, analytics, content recycling, and an API. Independent review scores are consistently strong, while reviewers sometimes identify analytics depth and plan costs as limitations.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Independent review sources
Publer Ratings & Reviews
Ratings are published by the respective review platforms and may change over time.
Common questionsPubler FAQs
Answers begin with the clearest available response, followed by the context that helps you act on it.
Does Publer have a free plan?
Yes. The Free plan is permanent and supports up to three social accounts, excluding X.
Does Publer offer a free trial?
Yes. Professional includes a seven-day trial, and Business includes a 14-day trial. The Free plan also permits trials of many paid features without a credit card.
Does Publer have an API?
Yes. Publer provides a RESTful JSON API for Business and Enterprise customers. The API supports account, workspace, media, posting, scheduling, publishing, and analytics workflows.
Which platforms does Publer support?
Publer supports Facebook, Instagram, TikTok, LinkedIn, X, Threads, Pinterest, YouTube, Google Business Profile, WordPress, Telegram, Mastodon, and Bluesky.
Does Publer have mobile apps?
Publer provides an iOS and iPadOS app. The App Store listing also indicates compatibility with Macs using Apple silicon and macOS 12 or later.
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