The free plan's 50-post limit is cumulative rather than a recurring monthly allowance.
A small team can exhaust the free allocation over time, even if it deletes old posts.
Evidence source ↗
Planable
Planable is a cloud-based social media management tool for planning, reviewing, approving, and scheduling content. It supports multiple social networks, workspaces, and team workflows.
Editorial overview
Aggregated Overview
Official documentation confirms multi-channel planning, approvals, publishing, mobile apps, integrations, and a public API. Public review scores are positive, while visible reviewer feedback and plan details point to post limits and add-on costs as purchase considerations.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Planable Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Best suited to
Marketing agencies and brand teams coordinating social content, client feedback, and approvals across several channels or workspaces.
Look elsewhere if
Teams seeking an unlimited-post entry plan, or buyers who need included cross-channel analytics without paying for an add-on, and should evaluate alternatives such as Buffer or Hootsuite instead.
Platforms
Android, iOS, REST API, SaaS, Web
TechZella assessment
8.0/10
Overview
Planable is a social media management platform for teams that plan, review, approve, and publish content collaboratively. Workspaces organize pages, calendars, users, campaigns, and approval flows by client, brand, or location.
Planable connects Facebook, LinkedIn, Instagram, X, Google Business Profile, YouTube, TikTok, Pinterest, and Threads. Its iOS and Android apps support creating, editing, reviewing, approving, and scheduling content on mobile.
The product is oriented toward marketing teams and agencies managing shared publishing workflows. It also supports non-social marketing content such as blogs, newsletters, press releases, and briefs.
Planable — What Sets It Apart?
These are the product-specific differences that may matter when deciding whether the software fits your workflow. They are based on documented evidence rather than a universal ranking.
- Organizes each client, brand, or location in its own workspace with dedicated pages, calendar, team, and approval flow.
- Offers approval settings that vary by plan, including multi-level approvals on Enterprise.
- Combines a free post-limited tier with paid per-workspace plans and optional analytics, inbox, and listening add-ons.
6 key claims verifiedOur editorial team checked this profile against company information, pricing information, product documentation. Supported by 5 documented sources.
Planable Pros & Cons
Pros
- Workspaces and approval flows support teams managing multiple brands or client accounts.
- Visual planning views help teams review content across calendars and social channels.
- Connects to nine social network types, including newer channels such as Threads.
- Official iOS and Android apps support mobile review and scheduling.
- Public API, Zapier, Slack, and Canva integrations support custom and no-code workflows.
Cons
- The free plan's 50-post limit is cumulative rather than monthly.
- Basic and Pro have per-workspace limits for monthly posts and connected pages.
- Analytics and engagement features can increase costs through add-ons.
- X and Google Business Profile analytics are not included in aggregated cross-channel views.
- Some mobile publishing workflows use notification-based completion.
Planable Gotchas & Operational Limits
These are documented constraints or practical friction points that may matter before you adopt the product.
Analytics views for X and Google Business Profile are single-channel only.
Teams relying on aggregated cross-network reporting should confirm the included analytics coverage before purchase.
Evidence source ↗Instagram and TikTok publishing may use mobile notifications for some workflows.
Some publishing flows can require a person to complete an action on a phone rather than rely solely on automatic publication.
Evidence source ↗API tokens inherit the creator's Planable permissions and can be restricted by scope and workspace.
Teams should assign an owner or administrator to create tokens and restrict access to required workspaces and actions.
Evidence source ↗Planable Pricing & Plans
Free
$0
ongoing
Up to 50 total created posts. The limit does not reset periodically or when posts are deleted.
Check current pricing →Basic
$33 annual billing; $39 monthly billing
per workspace per month
Pricing page lists $33 per workspace monthly on annual billing; pricing help lists $39 monthly or $390 annually. The plan includes 60 posts per workspace per month and four social pages per workspace.
Check current pricing →Pro
$49 annual billing; $59 monthly billing
per workspace per month
Pricing page lists $49 per workspace monthly on annual billing; pricing help lists $59 monthly or $590 annually. The plan includes 150 posts per workspace per month and ten social pages per workspace.
Check current pricing →Enterprise
Custom
custom
Custom-priced for team and organizational requirements. Confirm current terms with Planable.
Check current pricing →Analytics add-on
$14 monthly or $140 annually
per workspace
Paid add-on for analytics and reporting. Pricing help lists a 30-day trial for add-ons.
Check current pricing →Social Inbox add-on
$9 monthly or $90 annually
per workspace
Add-on for managing comments and direct messages. Pricing help lists a 30-day trial for add-ons.
Check current pricing →Social Listening add-on
$99 monthly or $990 annually
per workspace
Add-on for tracking mentions and topics. Pricing help lists a 30-day trial for add-ons.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Planable Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Planable.
Planable Features
Planning and publishing
- Visual calendar, feed, and grid views
- Draft, schedule, and publish content across connected social networks
- Create platform-specific content variations
- Plan campaigns within workspaces
Collaboration and approvals
- Comments and feedback on content
- Configurable approval flows
- Multi-level approvals on Enterprise
- Separate workspaces for clients, brands, or locations
Analytics and engagement
- Analytics and reporting available as an add-on or included on some Enterprise terms
- Social Inbox for supported comments and direct messages
- Social Listening for keyword mentions on supported networks
Integrations and API
- Public REST API with scoped tokens
- Zapier automation
- Slack notifications
- Canva design import
- MCP connector
Mobile
- iOS and Android apps
- Create, edit, review, approve, comment on, and schedule posts from mobile
Demo & Screenshots
Planable Specifications
| Deployment | Cloud-hosted SaaS |
|---|---|
| Web access | Web application |
| Mobile apps | iOS and Android |
| API | Public REST API; tokens support read or write scopes and workspace restrictions |
| Social networks | Facebook, LinkedIn, Instagram, X, Google Business Profile, YouTube, TikTok, Pinterest, Threads |
| Free plan limit | 50 total created posts; limit does not reset |
| Paid plan limits | Basic: 60 posts and 4 pages per workspace monthly; Pro: 150 posts and 10 pages per workspace monthly |
| Integrations | Zapier, Slack, Canva, MCP, public API |
| Free trial | Free plan available; pricing help describes 30-day trials for add-ons |
Deployment & System Footprint
Verified installation, hosting, administration, or environment details that can affect implementation.
| Hosting | Cloud-hosted SaaS accessed through the web application; native mobile apps are available for iOS and Android. Source ↗ |
|---|
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.0/10Moderate confidence
Official documentation confirms multi-channel planning, approvals, publishing, mobile apps, integrations, and a public API. Public review scores are positive, while visible reviewer feedback and plan details point to post limits and add-on costs as purchase considerations.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Editorial transparency
Our Review Methodology
Key claims are linked to the sources used to verify them. This evidence record is separate from third-party user ratings.
TechZella evaluates software using documented product capabilities, pricing information, usability and value considerations, independent user evidence where available, and competitive context. The assessment is an editorial review, not a hands-on test unless one is explicitly identified. Our editorial assessment is based on 5 documented sources.
What TechZella adds
- Organizes each client, brand, or location in its own workspace with dedicated pages, calendar, team, and approval flow.
- Offers approval settings that vary by plan, including multi-level approvals on Enterprise.
- Combines a free post-limited tier with paid per-workspace plans and optional analytics, inbox, and listening add-ons.
Important limitations
- The free plan is capped at 50 total created posts and that count does not reset when posts are deleted.
- Basic and Pro impose monthly post and connected-page limits per workspace.
- Analytics, Social Inbox, and Social Listening are add-ons on paid plans, subject to plan-specific inclusions.
Evidence-backed claimsPlanable was founded in 2016. Planable supports nine social network types for connected pages. Planable offers a public REST API. The public API can retrieve workspace and post data, create or update content, upload media, and refresh metrics. The free plan includes 50 total posts, while paid pricing is organized by workspace. Planable joined SE Ranking in 2025 and launched its Social Inbox add-on that year.
The company history identifies Planable's start at a 2016 hackathon in Transylvania.
View source ↗Verified 2026-10-07Its support page lists Facebook, LinkedIn, Instagram, X, Google Business Profile, YouTube, TikTok, Pinterest, and Threads.
View source ↗Verified 2026-10-07The official integrations page identifies a full REST API, and the help article documents API tokens, scopes, and supported data operations.
View source ↗Verified 2026-10-07The API help article describes these operations and outlines token permissions.
View source ↗Verified 2026-10-07The pricing help article specifies the cumulative free-plan post limit and paid plan prices.
View source ↗Verified 2026-10-07Planable's company history records both developments under 2025.
View source ↗Verified 2026-10-07Community feedback
Reviews
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FAQ
Does Planable have a free plan? Yes. The free plan permits up to 50 total created posts, with unlimited workspaces and users stated in its pricing help.
Does Planable offer a free trial? It offers a free plan without a time limit. Planable also lists 30-day free trials for certain paid add-ons.
Which platforms can Planable connect to? Facebook, LinkedIn, Instagram, X, Google Business Profile, YouTube, TikTok, Pinterest, and Threads.
Does Planable have an API? Yes. The public REST API supports data access and content operations. Company Owners or Administrators create and manage tokens, which can be scoped by permissions and workspace.
Which integrations are documented? Planable documents Zapier, Slack, Canva, MCP, and a public API. Integrations may provide different functions, such as notifications, design import, automation, or custom development.
Does Planable have mobile apps? Yes. Official help pages link to its iOS App Store and Android Google Play apps.
What Has Changed
This history records material data changes detected when TechZella re-researched the profile.
2026-10-07Research update changed: Pricing, Features, Specifications, Alternatives, Competitors, Trusted ratings, Description.
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