Free
$0
not time-limited
First 50 total posts are free. No credit card is required, and the allowance does not reset.
Check current pricing →P
Planable
Planable is a social media management and content collaboration platform for planning, reviewing, approving, publishing and analyzing marketing content.
At a glance
Quick Verdict
Planable combines visual planning, approvals, publishing, collaboration, AI writing tools, analytics and engagement features. G2 reports strong overall sentiment and ease of use, while pricing is workspace-based and paid add-ons increase total cost.
Overview
Planable is a cloud-based social media management platform built around content planning, collaboration and approvals. It gives agencies, brands and multi-location teams a shared workspace for drafting, reviewing, scheduling and publishing content.
The platform supports social posts as well as broader marketing content, including blog content, newsletters, press releases and campaign briefs. Planable was founded in 2016 by Xenia Muntean, Nicu Gudumac and Vlad Caluș. The company joined SE Ranking in 2025.
Planable supports Facebook, Instagram, Threads, X, LinkedIn, TikTok, YouTube, Pinterest and Google Business Profile. Account support varies by network, and Facebook personal profiles aren’t supported for publishing.
Key Features
Planable provides feed, calendar, grid and list views for organizing content. Grid view supports visual Instagram planning, while calendar and list views support broader campaign coordination and bulk actions.
Teams can create grouped posts, tailor content for individual networks, edit images and videos, manage media assets, add labels and review version history. The composer supports platform-specific formats such as carousels, stories, reels, videos, GIFs and links where supported.
Approval workflows include optional and required approvals. Enterprise supports multi-level approval chains. Comments, suggestions, annotations, internal notes and guest sharing support collaboration with clients and external stakeholders.
Planable AI can generate captions, rewrite copy, suggest hashtags, extract captions from visual media and suggest posts based on previous content. Analytics and Social Inbox are available as paid add-ons, while the Public API is available on Pro and Enterprise.
Pricing
Planable offers a free allowance of 50 total posts. The allowance has no time limit and does not require a credit card, but the limit does not reset after posts are deleted.
The Basic plan starts at $33 per workspace per month and includes 60 posts, four social pages and unlimited users. Pro starts at $49 per workspace per month and includes 150 posts, ten social pages, additional approval options and the Public API.
Enterprise uses custom pricing and adds unlimited posts, multi-level approvals, unlimited campaigns, SSO, a dedicated account manager and expanded administrative options. Analytics and Social Inbox are separate paid add-ons.
Pros & Cons
Pros: Planable offers a clear visual workflow for drafting, feedback and approval. It supports multiple social networks and mobile apps. Its free allowance is not time-limited, and the Pro plan includes a documented Public API.
Cons: Pricing is calculated per workspace, which can become expensive for agencies managing many clients. Analytics and Social Inbox require additional fees. The Public API is unavailable on Basic, and some Instagram publishing workflows require mobile notifications or manual completion.
Alternatives
Comparable products include Buffer, Hootsuite, Sprout Social, Agorapulse, Loomly, SocialPilot and Later. Buffer is commonly used for streamlined scheduling, while Hootsuite, Sprout Social and Agorapulse provide broader publishing, engagement and reporting suites. Loomly and SocialPilot are closer alternatives for calendar-based collaboration and agency workflows.
FAQ
Does Planable have a free trial?
Yes. Planable provides the first 50 posts free, with no time limit and no credit card requirement.
Which platforms does Planable support?
Planable supports Facebook, Instagram, Threads, X, LinkedIn, TikTok, YouTube, Pinterest and Google Business Profile for content creation and scheduling.
Does Planable have an API?
Yes. The Planable Public API is a REST API available on Pro and Enterprise. It supports workspace, page, post, media, label and analytics access, with read and write token scopes.
Does Planable integrate with Zapier?
Yes. Planable documents a Zapier Integration API for creating posts, uploading media, synchronizing workspaces and receiving status notifications through automation workflows.
Does Planable offer mobile apps?
Yes. Planable offers iOS and Android apps for creating, editing, reviewing, approving and scheduling content. Some Instagram publishing workflows use mobile notifications.
Who is Planable best for?
Planable is best suited to agencies, marketing teams, brands and multi-location organizations that need structured content review and approval.
Features
Planning and Publishing
- Feed, calendar, grid and list views
- Grouped posts for multiple platforms
- Platform-specific content adjustments
- Scheduling and direct publishing
- Recurring posts
- First-comment scheduling
- Support for images, videos, GIFs, carousels, stories and reels where supported
Collaboration and Approvals
- Comments and feedback
- Suggest edits
- Text annotations
- Internal team-only notes
- Guest sharing links
- Version history and recovery
- Optional, required and multi-level approval workflows
- Bulk approval and bulk approval requests
AI Features
- AI caption generation
- AI text rewriting
- Caption extraction from images and videos
- Hashtag generation
- Post suggestions based on previous posts
- AI-generated replies in Social Inbox
Analytics and Engagement
- Cross-channel analytics
- Page-level insights
- Post-level metrics
- Audience insights
- Custom client reports
- Competitor analytics
- Unified social inbox
- Sentiment sorting
Integrations and API
- Canva integration
- Zapier Integration API
- Planable Public REST API
- MCP connector for AI assistants
- SSO integration on Enterprise
Mobile
- iOS app
- Android app
- Mobile content creation and editing
- Mobile review and approval
- Mobile scheduling
- Push notifications for supported publishing workflows
Specifications
| Platform | Web, iOS and Android |
|---|---|
| Deployment | Cloud-based SaaS |
| Supported social networks | Facebook, Instagram, Threads, X, LinkedIn, TikTok, YouTube, Pinterest and Google Business Profile |
| Integrations | Canva, Zapier, MCP connector and Enterprise SSO |
| API | Public REST API on Pro and Enterprise; Zapier Integration API documented |
| Free trial | First 50 posts free, no time limit, no credit card |
| Pricing model | Per workspace subscription |
| Primary audience | Agencies, brands, marketing teams and multi-location organizations |
| Founded | 2016 |
| Parent organization | SE Ranking |
| Company size | 11-50 employees |
| Headquarters | Lewes, Delaware, United States |
Demo & Screenshots
Screenshots are not available yet.TechZella will add verified product images when suitable official screenshots are found.
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.4/10Moderate confidence
Planable combines visual planning, approvals, publishing, collaboration, AI writing tools, analytics and engagement features. G2 reports strong overall sentiment and ease of use, while pricing is workspace-based and paid add-ons increase total cost.
Methodology v1.0. This is a TechZella editorial assessment, not a direct user-review average.
Pricing
Basic
$33
workspace/month
Includes 60 posts per workspace per month, unlimited users, four social pages and feed and calendar views.
Check current pricing →Pro
$49
workspace/month
Includes 150 posts per workspace per month, unlimited users, ten social pages, expanded approval workflows, grid view and the Public API.
Check current pricing →Enterprise
Custom
custom
Adds unlimited posts, multi-level approvals, unlimited campaigns, SSO, bank or wire transfer options and a dedicated account manager.
Check current pricing →Analytics add-on
$12
workspace/month
Adds reports, page-level insights, post-level metrics, audience insights and best-time-to-post information.
Check current pricing →Social Inbox add-on
$7.50
workspace/month
Adds a unified inbox, AI replies and sentiment sorting for supported social conversations.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Pros & Cons
Pros
- Visual calendar, feed and grid views support content planning across channels.
- Approval workflows support client reviews and multi-stakeholder publishing.
- Supports nine social networks for content creation and scheduling.
- Includes iOS and Android mobile applications.
- Provides a free 50-post allowance without a time limit.
- Offers a documented Public REST API on Pro and Enterprise plans.
- AI tools assist with caption writing, rewriting, hashtags and post suggestions.
Cons
- Workspace-based pricing can increase costs for agencies with many clients.
- Analytics and Social Inbox are paid add-ons.
- The Public API is unavailable on the Basic plan.
- Some Instagram publishing workflows require mobile notifications or manual completion.
- Facebook personal profiles cannot be scheduled or published through Planable.
- Supported account types and publishing formats vary by social network.
Alternatives
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Agorapulse
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$0 / 14 daysTop Competitors
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Hootsuite
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Sprout Social
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A
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Agorapulse
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B
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Buffer
Buffer is a social media management platform for planning, publishing, analyzing, and engaging across major social networks.
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Loomly
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$65 / month, billed monthlyCommunity feedback
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