Essentials
Contact sales
Annual or contract term
Includes webinars and videos, event management, integrations and performance analytics. Virtual events are available as an add-on.
Check current pricing →O
ON24
ON24 is a cloud platform for interactive webinars, virtual events, content hubs, personalized experiences, AI content generation and engagement analytics.
Editorial overview
Aggregated Overview
ON24 provides broad webinar, virtual event, content hub, personalization, analytics, integration and AI content capabilities. Independent review data supports strong functionality and generally positive sentiment, while users and directory data identify high cost, licensing complexity and occasional live-event connection issues.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
ON24 is a cloud-based platform for creating, managing and measuring digital audience experiences. Its product portfolio includes live, simulive and on-demand webinars, virtual conferences, forums, content hubs and personalized landing pages.
The platform targets marketing, sales, customer success and event teams that need branded audience experiences connected to first-party engagement data. ON24 became part of Cvent after Cvent completed its acquisition of ON24 on April 1, 2026.
ON24 Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
API, Web
TechZella assessment
8.0/10
ON24 Pros & Cons
Pros
- Combines webinars, virtual events, content hubs and personalized digital experiences.
- Supports live, simulive and on-demand webinar programs.
- Provides detailed engagement analytics for attendees, accounts and segments.
- Offers REST APIs and integrations with major CRM and marketing automation systems.
- AI tools can repurpose webinars into transcripts, written content and video clips.
- Supports branded experiences and audience-specific personalization.
Cons
- Public pricing is not disclosed, requiring a sales process.
- The enterprise feature set can require more implementation and training than lightweight webinar tools.
- Advanced capabilities and virtual events may require higher package tiers or add-ons.
- Independent reviews identify licensing complexity and occasional live-event connection issues.
- No public self-service free plan or free trial is listed.
ON24 Pricing & Plans
Standard
Contact sales
Annual or contract term
Includes Essentials features plus segment personalization, Key Moments, automated nurtures, AI-generated content and videos, and advanced analytics.
Check current pricing →Advanced
Contact sales
Annual or contract term
Includes Standard features plus content hubs and personalized landing pages. Virtual events are available as an add-on.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
ON24 Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with ON24.
ON24 Features
Webinars and Events
- Live webinars
- Simulive webinars
- On-demand webinars
- Virtual conferences
- Virtual events
- Forums and discussion-based events
- Breakout rooms
- Speaker green room and production tools
Audience Engagement
- Polls and surveys
- Live chat
- Questions and answers
- Content and resource widgets
- Calls to action
- Interactive registration experiences
- Personalized messaging
- Audience segmentation
AI and Content
- AI-generated transcripts
- AI-generated blogs and ebooks
- AI-generated key takeaways
- Short-form video clips
- Key Moments engagement heat maps
- Automated nurture pages
- AI-powered content recommendations
- Multilingual content translation
Analytics
- Attendee reporting
- Event performance reporting
- Account-level engagement data
- Individual-level engagement data
- Segment analytics
- Content engagement tracking
- First-party engagement signals
- Conversion and call-to-action reporting
Content Experiences
- Engagement Hub content centers
- Personalized landing pages
- Branded resource libraries
- On-demand content delivery
- Industry and account-based personalization
- Reusable templates
Integrations and Developer Tools
- REST API
- Salesforce integration
- Marketo integration
- Eloqua integration
- HubSpot integration
- Microsoft Dynamics integration
- Cvent integration
- LinkedIn integration
- Zapier integration
ON24 Specifications
| Deployment | Cloud-based software as a service |
|---|---|
| Platform | Web |
| Developer access | REST API |
| API authentication | Token key and secret |
| API request model | Server-to-server |
| Integration coverage | 30+ listed marketing, CRM and business-system connections |
| Webinar modes | Live, simulive and on-demand |
| Ownership | Cvent company since April 1, 2026 |
| Headquarters | San Francisco, California, United States |
| Free trial | Not publicly listed |
| Free plan | Not publicly listed |
| Support | Onboarding, technical assistance, training resources and customer success support |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.0/10Moderate confidence
ON24 provides broad webinar, virtual event, content hub, personalization, analytics, integration and AI content capabilities. Independent review data supports strong functionality and generally positive sentiment, while users and directory data identify high cost, licensing complexity and occasional live-event connection issues.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
ON24 FAQs
Answers begin with the clearest available response, followed by the context that helps you act on it.
Is ON24 web-based?
Yes. ON24 is delivered as a cloud platform accessed through the web. The company also provides REST APIs for event management, registration and analytics.
Does ON24 offer an API?
Yes. ON24 provides REST APIs for webinar management, registration, attendee and registrant data, usage data and analytics. API access uses token key and secret authentication and server-to-server requests.
Which integrations does ON24 support?
Published integrations include Salesforce, Marketo, Eloqua, HubSpot, Microsoft Dynamics, Pardot, Act-On, Cvent, LinkedIn, SAP Marketing Cloud, SugarCRM, Veeva, Zapier and Zoho, among others.
Does ON24 offer a free trial?
No public free trial is listed on the current official pricing page. Prospective customers are directed to request pricing or a demonstration.
Who is ON24 best suited for?
ON24 is best suited to mid-market and enterprise marketing teams running recurring webinars, virtual events, content programs and data-connected demand-generation campaigns.
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