Metricool

Metricool is a cloud-based social media management and digital advertising platform. It combines content planning, publishing, analytics, competitor monitoring, reporting, inbox management, SmartLinks, and advertising tools.

The platform supports Facebook, Instagram professional accounts, Threads, X, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, and Twitch. It also connects selected advertising platforms, websites, design tools, storage services, automation tools, and reporting systems.

Metricool began as Bloggerespacio in 2014 before becoming Metricool in 2015. The company was founded by software engineers Laura and Juan Pablo Tejela.

Metricool provides a visual content planner for scheduling and publishing social posts. Paid plans add broader brand limits, unlimited publishing subject to fair-use rules, recurring scheduling, approval workflows, and multiple link-in-bio pages.

Analytics cover connected social accounts, websites, blogs, advertising platforms, hashtags, competitors, reels, stories, and post performance. Reporting features include automated delivery, PDF and PowerPoint exports, live report links, custom templates, campaign dashboards, and a Looker Studio connector.

The platform includes an AI social media assistant and an AI alt-text generator. Metricool MCP supports interaction with Metricool data through compatible AI clients. The Metricool API supports eligible Advanced and Custom accounts.

Supported integrations include Google Drive, Canva, Adobe Express, Zapier, Make, Looker Studio, WordPress, Shopify, Joomla, Google Tag Manager, Wix, Squarespace, and SiteSimple. Connected social and advertising platforms include Facebook, Instagram, Threads, X, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch, Meta Ads, Google Ads, and TikTok Ads.

Metricool offers a free plan without a stated expiration date. The Free plan supports one brand, up to 20 scheduled posts per month, five competitor profiles, 30 days of analytics, an AI assistant, and Metricool MCP. LinkedIn and X connections are not included.

US monthly pricing starts at $20 for Starter with up to five brands, or $36 for up to ten brands. Advanced starts at $53 for up to 15 brands, rises to $85 for up to 25 brands, and reaches $159 for up to 50 brands. Custom pricing is available by request.

Starter includes unlimited content publishing subject to fair use, LinkedIn, PDF and PowerPoint reports, unlimited analytics history, Google Drive and Canva integrations, and access to paid add-ons. Advanced adds team and client management, roles, post approval, custom report templates, Looker Studio, Zapier, Make, and API access.

The X add-on costs $10 per connected account monthly. Advanced Analytics starts at $12 monthly on Starter and $36 monthly on Advanced. Metricool states that annual billing can reduce pricing by up to 24%. Prices may exclude applicable VAT.

Metricool offers a broad combination of scheduling, analytics, reporting, advertising, and SmartLinks in one workspace. Its permanent free tier supports basic evaluation without a separate trial deadline.

The product supports many social and advertising networks, while integrations extend workflows into design, storage, automation, and business intelligence tools. Mobile apps support publishing, planning, analytics, and inbox tasks.

Important limitations include plan-based restrictions on brands, historical analytics, LinkedIn, X, team features, reporting, and API access. The API is limited to Advanced and Custom plans. Some advanced analytics capabilities require a separate add-on.

Buffer is a comparable choice for straightforward social publishing and engagement workflows. Hootsuite provides broader enterprise-oriented social management and monitoring capabilities.

Sprout Social is an alternative for organizations seeking advanced analytics, listening, customer care, and team workflows. Later is particularly relevant to visual brands and creator-focused publishing.

SocialPilot competes in multi-account scheduling, agency collaboration, analytics, and client reporting. The best alternative depends on network coverage, reporting depth, approval requirements, and budget.

Does Metricool have a free plan?

Yes. Metricool offers a free plan that can be used without a stated expiration date. It includes one brand and up to 20 scheduled posts monthly.

Does Metricool offer a free trial?

Metricool provides a free-forever plan. The researched official pages do not identify a separate time-limited paid-plan trial.

Which platforms does Metricool support?

Supported connections include Facebook, Instagram professional accounts, Threads, X, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, Twitch, Meta Ads, Google Ads, and TikTok Ads.

Does Metricool have an API?

Yes. Metricool API access is available on Advanced and Custom plans. Metricool MCP is available on all plans, including Free.

Can teams use Metricool?

Yes. Advanced and Custom plans include team and client management, role management, and post approval features.

Does Metricool have mobile apps?

Yes. Metricool offers Android and iOS apps for publishing, planning, analytics, and inbox work. Metricool Studio and Campaign Dashboards are desktop-only features.