Preset.io

Preset is a managed Apache Superset analytics service for building dashboards and exploring data connected to SQL databases. It also offers embedded analytics and AI-assisted querying.

7.7/10 TechZella Score
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6 key claims verifiedOur editorial team checked this profile against vendor documentation, pricing information, product documentation. Supported by 5 documented sources.
Editorial overview

Aggregated Overview

Product documentation supports a broad database connector set, dashboards, SQL exploration, access controls, and managed hosting. Pricing is public for Starter and Professional, while Enterprise pricing is custom. One G2 review is too little evidence for a reliable sentiment assessment.

This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.

Overview

Preset is a managed analytics service built on Apache Superset. Teams connect databases, build charts and dashboards, and explore data using a visual builder or SQL editor.

It offers cloud hosting, workspace and data access controls, embedded dashboards, and optional AI-assisted analytics. Its database documentation states that connected cloud databases must be publicly addressable and that cross-database joins are unsupported.

Decision guide

Preset.io Decision Snapshot

A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.

Best suited to

Data teams seeking managed Apache Superset for SQL-based dashboards, governed self-service analytics, or customer-facing embedded analytics.

Look elsewhere if

Teams needing a turnkey business-app connector layer or cross-database joins may need other tools or upstream data modeling; Preset connects to publicly addressable databases and documents that cross-database joins are unsupported, and should evaluate alternatives such as Metabase or Sigma instead.

Platforms

API, CLI, Cloud, SaaS, Web

TechZella assessment

7.7/10

Decision context

Preset.io — What Sets It Apart?

These are the product-specific differences that may matter when deciding whether the software fits your workflow. They are based on documented evidence rather than a universal ranking.

  • Managed Apache Superset is paired with multiple workspaces, role-based access controls, and row-level security.
  • Enterprise features include dbt integration, managed private cloud, SSO and SCIM, and an API for managing users, workspaces, and BI assets.
  • Preset's documentation describes direct query execution against connected databases rather than routine raw-data extraction into Preset.
Editorial assessment

Preset.io Pros & Cons

Pros

  • Built on Apache Superset and includes managed cloud hosting.
  • Offers a free tier for teams of up to five users.
  • Supports a wide range of documented database connections.
  • Provides workspace isolation, RBAC, and row-level security.
  • Offers options for embedded analytics and private deployments.

Cons

  • Cloud databases must be publicly addressable for Preset Cloud connections.
  • Cross-database and cross-dataset joins are not supported.
  • Enterprise pricing is custom, and API access is a paid add-on.
  • Embedded viewer licensing adds separate cost.
Operational limits

Preset.io Gotchas & Operational Limits

These are documented constraints or practical friction points that may matter before you adopt the product.

Preset Cloud connects only to publicly addressable databases, and customers may need to allowlist Preset region-specific IP addresses.

A private or locally hosted database may require networking changes or a different deployment approach before analysts can connect it.

Evidence source ↗

Cross-database and cross-dataset joins are not supported.

Teams combining data sources may need to create joined models or a semantic layer outside the BI service.

Evidence source ↗

Embedded dashboard viewer licenses are separately priced from $500 per month for 50 viewers.

Customer-facing analytics cost can exceed the base authoring subscription, so buyer estimates should include viewer access.

Evidence source ↗
Plans & pricing

Preset.io Pricing & Plans

Professional

$20 per user
month, billed annually

Unlimited users, three workspaces, RBAC, scheduled email reports and alerts, Slack alerts, multi-region support, and standard customer support. Monthly billing is $25 per user.

Check current pricing →

Enterprise

Custom
custom

Includes additional workspaces, dbt integration, managed private cloud, SSO and SCIM, audit logs, usage metrics, and enterprise SLA. API access is listed as an add-on.

Check current pricing →

Embedded dashboard viewer licenses

$500 for 50 licenses
month

Add-on for embedded dashboard viewers; volume discounts are available through sales.

Check current pricing →

Pricing may change. Verify current plans on the vendor's website.

Cost context

Total Cost & Hidden Costs

Additional costs or implementation requirements that are documented in the available evidence.

Implementation and data connectivity

The product is hosted, but connecting databases may require workspace-admin setup, credentials or SQLAlchemy URIs, and network allowlisting. No standard onboarding duration or implementation fee was found in the reviewed public pages.

Evidence source ↗

Hosting and infrastructure

Preset Cloud hosting is included in its subscription offering. Managed Private Cloud and Enterprise arrangements use custom pricing; Preset does not publish those totals on the pricing page.

Evidence source ↗

Embedded viewer licenses

Embedded dashboards require viewer licenses, listed from $500 per month for 50 licenses; volume discounts are available by contacting Preset.

Evidence source ↗

API and premium capabilities

API access is an Enterprise add-on, and Enterprise also bundles capabilities such as dbt integration, managed private cloud, and SSO/SCIM. Public prices for Enterprise and the API add-on were not found.

Evidence source ↗
Compare options

Preset.io Competitors & Alternatives

Compare similar products directly, then see which alternatives may make more sense when your requirements differ.

At a glance

Artificial Intelligence Software
Preset.io compared with Metabase
Decision factorPreset.ioMetabase
Pricing modelStarter is $0 for up to five users; Professional is $20 per user monthly billed annually or $25 per user monthly.Metabase Starter Cloud is listed at $100 per month and includes five users; additional user pricing is listed separately. Source ↗
Hosting and deploymentPreset Cloud is managed SaaS; Managed Private Cloud and Certified Superset deployment options are also listed.Metabase offers hosted Cloud plans and a self-hosted open-source edition; some advanced deployment options depend on paid plans. Source ↗
Database connectivityPreset documents dozens of database connectors and SQLAlchemy URI connections; connected cloud databases must be publicly addressable.Metabase lists 20+ database and data warehouse connectors across its plans. Source ↗

Only factors supported by the available research are shown. The comparison is descriptive, not a ranking.

Direct competitors

These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Preset.io.

Capabilities

Preset.io Features

Analytics

  • Visual chart builder
  • Collaborative SQL editor
  • 40+ visualization types
  • Dashboards and filters
  • Semantic layer datasets
  • Caching and Jinja templating

Governance and collaboration

  • Multiple workspaces
  • Role-based access controls
  • Row-level security
  • SAML single sign-on and SCIM on Enterprise
  • Scheduled email reports and alerts

Integrations and extensibility

  • Documented database connectors and SQLAlchemy URI support
  • dbt Core and dbt Cloud integration on Enterprise
  • Preset REST API for assets and workspace administration
  • Preset CLI workflows

AI and embedding

  • Preset Chatbot for natural-language analytics
  • MCP service for compatible AI clients
  • Embedded dashboards as a paid add-on
Visual preview

Demo & Screenshots

Product details

Preset.io Specifications

Product foundationApache Superset
DeploymentHosted SaaS; managed private cloud; certified Superset on customer infrastructure
Cloud providerAWS for Preset Cloud; Managed Private Cloud on AWS, GCP, or Azure
Cloud regionsUS East, US West, Tokyo, and Stockholm; private-cloud regions available by arrangement
Database connectivitySupported databases and SQLAlchemy URI connections
APIREST API; Enterprise add-on
Free trial14-day Professional trial
Data processingQueries run against connected databases; cross-database joins unsupported
SecurityDocumented SAML SSO, SCIM, RBAC, row-level security, TLS 1.2+, AES-256 encryption at rest, and SOC 2 Type 2
Deployment

Deployment & System Footprint

Verified installation, hosting, administration, or environment details that can affect implementation.

Cloud hostingPreset Cloud is a fully hosted SaaS service running on AWS; the vendor lists four cloud regions. Source ↗
Private cloud and customer infrastructureManaged Private Cloud is offered on AWS, GCP, and Azure. Preset also lists Certified Superset for deployment on customer infrastructure. Source ↗
Exit planning

Migration & Lock-In

Documented portability, standards, export, or switching considerations. No switching-cost score is shown unless the evidence supports one.

Data portability

Preset is built on Apache Superset; Preset says its API extends Superset's REST API, and the product API can import and export charts, dashboards, and datasets as YAML or JSON. Confirm migration scope for any specific deployment before switching.

Evidence source ↗
Our evidence-based assessment

TechZella Score

A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.

7.7/10Moderate confidence
Features8.2
Ease of Use7.5
Value for Money8.0
Performance7.8
Support7.5
User Sentiment7.0

Product documentation supports a broad database connector set, dashboards, SQL exploration, access controls, and managed hosting. Pricing is public for Starter and Professional, while Enterprise pricing is custom. One G2 review is too little evidence for a reliable sentiment assessment.

Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.

Editorial transparency

Our Review Methodology

Key claims are linked to the sources used to verify them. This evidence record is separate from third-party user ratings.

TechZella evaluates software using documented product capabilities, pricing information, usability and value considerations, independent user evidence where available, and competitive context. The assessment is an editorial review, not a hands-on test unless one is explicitly identified. Our editorial assessment is based on 5 documented sources.

What TechZella adds
  • Managed Apache Superset is paired with multiple workspaces, role-based access controls, and row-level security.
  • Enterprise features include dbt integration, managed private cloud, SSO and SCIM, and an API for managing users, workspaces, and BI assets.
  • Preset's documentation describes direct query execution against connected databases rather than routine raw-data extraction into Preset.
Important limitations
  • The cloud service requires connected databases to be publicly addressable; locally hosted sources may need network or hosting changes.
  • Cross-database and cross-dataset joins are unsupported, so teams may need to model combined data upstream.
  • Preset API access and dbt integration are listed as Enterprise plan capabilities; the API page directs users to request access.
  • Embedded dashboard viewer licenses are an additional paid item, listed from $500 per month for 50 licenses.
Evidence-backed claims
Preset Cloud is a managed Apache Superset service.

The product page describes Preset Cloud as a fully hosted service for Apache Superset.

View source ↗Verified 2026-11-07
Starter pricing is free for up to five users, and Professional costs $20 per user monthly with annual billing.

The official pricing page lists Starter at $0 for up to five users and Professional at $20 per user per month billed annually, or $25 monthly billed monthly.

View source ↗Verified 2026-11-07
Preset supports numerous SQL databases and SQLAlchemy URI connections.

The official database connection guide lists supported databases and support for databases accessible through SQLAlchemy URIs.

View source ↗Verified 2026-11-07
Preset API can manage workspace access and BI assets programmatically.

The API page describes user, workspace, chart, dashboard, dataset, database connection, and permissions management, including asset import and export.

View source ↗Verified 2026-11-07
Preset Cloud documents SAML SSO, SCIM, role-based access control, and row-level security.

The security page describes SAML SSO, user provisioning through SCIM, RBAC, and row-level security.

View source ↗Verified 2026-11-07
Preset does not support cross-database or cross-dataset joins.

The database connection documentation explicitly identifies this as unsupported and recommends maintaining a semantic layer outside the BI tool.

View source ↗Verified 2026-11-07
Independent review sources

Preset.io Ratings & Reviews

Ratings are published by the respective review platforms and may change over time.

Common questions

Preset.io FAQs

Answers begin with the clearest available response, followed by the context that helps you act on it.

Does Preset have a free plan?
Yes. Starter is free for up to five users and includes one workspace.
Does Preset offer a free trial?
Yes. The Professional plan includes a 14-day trial.
Can Preset connect to private databases?
Preset Cloud documentation says connected databases must be publicly addressable. Enterprise pricing lists database connections via SSH tunnels, and security materials describe private connectivity options.
Does Preset support an API?
Yes. Preset documents an API for managing users, workspaces, datasets, charts, dashboards, and permissions. The pricing page lists API access as an Enterprise add-on.
Does Preset support dbt?
Yes. The pricing page lists dbt integration on Enterprise, and documentation describes syncing with dbt Core and dbt Cloud.
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