Open Source Software
Redash
Redash is an open-source tool for querying data from multiple sources and building visualizations, dashboards, and alerts. Its hosted service ended in…
$0 / OngoingTechZella Directory
Software for marketing analytics in 2026
List of marketing analytics Software | Last updated: November 6, 2026
Quick comparison
marketing analytics Software
| # | Software / Tool | Best For | TechZella Score | User Rating | Pricing |
|---|---|---|---|---|---|
| 1 | Metabase | Metabase is a business intelligence and embedded analytics tool for querying databases,… | 8.0/10 | — | Free / $100 |
| 2 | Qlik Sense | Qlik Sense is an analytics and business intelligence platform for building interactive… | 8.0/10 | — | $300 / $825 |
| 3 | Domo | Domo is a cloud data and analytics platform for connecting, preparing, and… | 7.9/10 | — | $0 / Custom |
| 4 | Planful | Planful is cloud financial performance management software for budgeting, forecasting, reporting, consolidation,… | 7.9/10 | — | Quote-based |
| 5 | Redash | Redash is an open-source tool for querying data from multiple sources and… | 7.8/10 | — | $0 |
| 6 | Sisense | Sisense is an analytics platform for modeling and visualizing data, with tools… | 7.8/10 | — | $0 / Not publicly listed |
| 7 | RollWorks | RollWorks, now marketed as AdRoll ABM, helps B2B teams identify target accounts,… | 7.7/10 | — | Request a quote |
| 8 | Letterhead | Letterhead provides newsletter production, audience management, analytics and monetization tools. Studio layers… | 7.6/10 | — | See pricing |
| 9 | Metadata.io | Metadata.io helps B2B teams build audiences, run paid campaigns across advertising channels,… | 7.5/10 | — | Custom |
| 10 | Terminus | Terminus Hub helps marketing teams govern campaign taxonomies, create validated UTM links,… | 7.3/10 | — | $40 / $200 |
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Software for marketing analytics in 2026
Productivity Software
Metabase
Metabase is a business intelligence and embedded analytics tool for querying databases, creating dashboards, and sharing data insights. It offers self-hosted and…
Free / N/A
Developer Tools
Sisense
Sisense is an analytics platform for modeling and visualizing data, with tools to embed dashboards and custom analytics in web applications.
$0 / 7 days
Artificial Intelligence Software
Domo
Domo is a cloud data and analytics platform for connecting, preparing, and visualizing business data, with tools for workflows, embedded analytics, and…
$0 / 30 days
Marketing Analytics
Qlik Sense
Qlik Sense is an analytics and business intelligence platform for building interactive applications, dashboards, and reports from multiple data sources.
$300 / month, billed annually
Marketing Automation
Metadata.io
Metadata.io helps B2B teams build audiences, run paid campaigns across advertising channels, and connect campaign activity with CRM pipeline outcomes.
Custom / Not publicly listed
Marketing Analytics
Terminus
Terminus Hub helps marketing teams govern campaign taxonomies, create validated UTM links, and track clicks and QR scans. Terminus Classic remains available…
$40 / month
R
Marketing Automation
RollWorks
RollWorks, now marketed as AdRoll ABM, helps B2B teams identify target accounts, coordinate account-based marketing, and activate digital advertising.
Request a quote
P
Financial Management Software
Planful
Planful is cloud financial performance management software for budgeting, forecasting, reporting, consolidation, and related planning workflows.
Quote-based / Subscription
Email Marketing
Letterhead
Letterhead provides newsletter production, audience management, analytics and monetization tools. Studio layers onto an existing email platform; Suite also includes audience and…