List of marketing analytics Software | Last updated: September 13, 2026
| # | Software / Tool | Best For | TechZella Score | User Rating | Pricing |
|---|---|---|---|---|---|
| 1 | ActiveCampaign | Cloud marketing automation software combining email, CRM, customer journeys, AI tools, SMS,… | 8.4/10 | — | $0 / Starts at $15 |
| 2 | HubSpot CMS (Content Hub) | HubSpot Content Hub is a web-based CMS and content marketing platform for… | 8.4/10 | — | $0 / From $7 per seat |
| 3 | Klaviyo | Klaviyo is a B2C CRM platform for customer data, email, SMS, mobile… | 8.4/10 | — | $0 / Variable |
| 4 | Ortto | Ortto combines customer data, marketing automation, analytics, and support tools for personalized… | 8.4/10 | — | $0 / $199 |
| 5 | Dotdigital (formerly Orchards / or DotCMS) | Dotdigital is a web-based customer experience platform for automated, personalized marketing across… | 8.3/10 | — | Contact sales / 10 free SMS sends |
| 6 | Tableau | Tableau is a visual analytics platform for connecting, preparing, exploring, and sharing… | 8.1/10 | — | $0 / $15 per user |
Dotdigital is a web-based customer experience platform for automated, personalized marketing across email, SMS, WhatsApp, web, mobile and related channels.
Contact sales / CustomHubSpot Content Hub is a web-based CMS and content marketing platform for creating, managing, personalizing, and measuring digital content.
$0 / monthKlaviyo is a B2C CRM platform for customer data, email, SMS, mobile push, WhatsApp, analytics, service and AI-assisted marketing automation.
$0 / monthOrtto combines customer data, marketing automation, analytics, and support tools for personalized lifecycle campaigns across email, SMS, push, and chat.
$0 / 14 daysCloud marketing automation software combining email, CRM, customer journeys, AI tools, SMS, WhatsApp, analytics, and integrations.
$0 / 14 daysTableau is a visual analytics platform for connecting, preparing, exploring, and sharing data through interactive dashboards, reports, and AI-assisted insights.
$0 / month