Streak

Streak is a customer relationship management platform built directly into Gmail. It uses pipelines, records called boxes, custom fields, email history, tasks, and shared contact data to organize business processes.

The product supports sales, partnerships, customer support, recruiting, fundraising, investing, and other workflows. Its main distinction is that users manage CRM records beside Gmail conversations instead of working in a separate CRM interface.

Streak was founded in 2011 by Aleem Mawani and Omar Ismail. The company is headquartered in San Francisco and operates as an independent, fully remote business.

Streak provides spreadsheet-style pipelines with customizable stages, fields, filters, saved views, assignments, formulas, and automatic activity fields. Teams can use separate pipelines for different business processes.

Email threads, attachments, contacts, tasks, notes, calls, and meetings can be connected to records. Shared email visibility helps team members review conversation history during handoffs and follow-ups.

AI features include deal summaries, questions about deal history, field autofill, web research, meeting-agenda generation, and AI-assisted pipeline creation. AI usage is measured through plan-based credits.

The platform also includes email and link tracking, snippets, mail merge, thread splitting, Google Workspace connections, LinkedIn lead capture, native automation, Zapier connectivity, Slack support, mobile applications, and a REST API.

Streak provides free email power tools, including email and link tracking, snippets, thread splitting, Streak Share, and limited mail merge. Its full CRM collaboration features require a paid plan.

Paid plans are billed per user. Annual billing receives a 20 percent discount according to Streak’s pricing information. A 14-day free trial is available for evaluating paid CRM functionality.

Streak’s pricing page lists CRM plans beginning with Pro, followed by Pro+ and Enterprise. Prices and included features can change, so buyers should confirm the current plan table before subscribing.

Pros

• Works directly inside Gmail and Google Workspace.
• Supports flexible pipelines for sales and non-sales workflows.
• Automatically organizes relevant email history around CRM records.
• Offers free email productivity tools without a paid subscription.
• Includes mobile applications, API access, and multiple automation options.

Cons

• Its strongest experience depends on an organization’s use of Gmail.
• Advanced integrations and automations require the Pro+ plan or higher.
• Paid CRM pricing is comparatively high for small teams.
• Some independent reviews mention slow loading or occasional Gmail integration issues.
• Teams seeking a full standalone CRM interface may find the Gmail-centered design restrictive.

HubSpot CRM is a broader CRM alternative with a substantial free tier and separate sales, marketing, service, and operations products.

Copper is a comparable Google Workspace CRM with Gmail integration and a more conventional standalone CRM experience.

Pipedrive focuses on visual sales pipelines, activity management, and sales forecasting for teams that want a dedicated sales application.

Zoho CRM and Bigin by Zoho CRM offer lower-cost CRM options with broader business application ecosystems.

Salesforce Sales Cloud is a more extensible enterprise alternative for organizations requiring complex customization, governance, and reporting.

What is Streak?

Streak is a CRM and workflow management tool that operates inside Gmail and connects with Google Workspace.

Is Streak free?

Streak offers free email productivity tools. Comprehensive CRM features and team collaboration require a paid plan.

Does Streak offer a free trial?

Yes. Streak advertises a 14-day free trial for its paid CRM experience.

Which platforms support Streak?

Streak works through Gmail in supported browsers, including Chrome and Safari. It also provides iOS and Android apps, a Gmail mobile integration, and an API.

Does Streak have an API?

Yes. Streak provides a REST API. Pro includes standard API access, while Pro+ and Enterprise add webhook support.

Which integrations does Streak support?

Supported connections include Gmail, Google Calendar, Google Drive, Google Sheets, Google Chat, Slack, LinkedIn, Calendly, Typeform, Google Forms, Zapier, native webhooks, and custom API integrations.

Who is Streak best for?

Streak is best suited to small and midsize teams that already conduct most customer and business communication through Gmail.