Free prototype
$0
month
Build and test AppSheet apps with up to 10 test users. Production deployment requires an appropriate subscription.
Check current pricing →A
AppSheet CRM
AppSheet CRM is a customizable customer relationship management app built from Google AppSheet templates and data sources.
Editorial overview
Aggregated Overview
AppSheet provides no-code app construction, CRM templates, automation, offline access, security controls, broad data connectivity, and REST API support on eligible plans. Independent review platforms report strong overall sentiment, while reviews also identify customization limits and possible scaling costs.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
AppSheet CRM is not a separate standalone CRM edition. It is a CRM application pattern available through Google AppSheet’s template library. The official CRM template describes an example application for managing contacts, deals, and interactions.
Organizations can copy the template, connect it to supported data sources, and customize its tables, views, workflows, permissions, and branding. AppSheet supports browser-based and mobile application experiences without requiring conventional software development.
AppSheet CRM Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, API, iOS, Web
TechZella assessment
8.3/10
AppSheet CRM Pros & Cons
Pros
- Provides an official CRM template that can be copied and customized.
- Connects with Google Workspace and many spreadsheet, database, SaaS, and API sources.
- Supports web and mobile applications with offline synchronization.
- Includes automation, notifications, workflows, security filters, and role-based access.
- Allows teams to tailor data models and processes without conventional application development.
Cons
- The CRM experience requires configuration and is not as turnkey as a dedicated CRM suite.
- Advanced API connectivity, enterprise integrations, and governance require higher-tier plans.
- Visual customization and analytics can be less extensive than specialized CRM platforms.
- Per-user pricing may increase materially for larger teams.
- Performance and complexity depend on data structure, expressions, automations, and connected sources.
AppSheet CRM Pricing & Plans
Starter
$5/user
month
Basic application and automation features, supported data connectors, AppSheet Database, offline access, and standard authentication.
Check current pricing →Core
$10/user
month
Advanced application and automation features, security controls, barcode scanning, webhooks, and additional governance capabilities.
Check current pricing →Enterprise Plus
$20/user
month
Advanced integrations, external REST APIs, enterprise data services, machine learning, enhanced governance, team management, and priority support.
Check current pricing →Publisher Pro
$50/app
month
Public applications for unlimited users. Apps cannot require sign-in and do not support sensitive data or security filters.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
AppSheet CRM Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with AppSheet CRM.
AppSheet CRM Features
CRM Functions
- Contact management
- Deal and opportunity tracking
- Interaction history
- Lead tracking
- Follow-up reminders
- Customer account health tracking
App Building
- No-code application builder
- CRM templates
- Custom tables and views
- Forms, galleries, charts, maps, and dashboards
- Spreadsheet-style expressions
- Branding and localization
Automation
- Workflow triggers and conditions
- Automated email, SMS, and push notifications
- Webhooks
- PDF document generation
- Scheduled processes
- Google Apps Script integration
AI and Data
- Gemini-assisted app creation on eligible plans
- Machine learning modeling on Enterprise Plus
- Optical character recognition on Enterprise Plus
- AppSheet Database
- Offline synchronization
Integrations
- Google Sheets
- Google Drive
- Gmail
- Google Calendar
- Google Docs
- Google Forms
- Microsoft Excel
- Dropbox
- Box
- Airtable
- Smartsheet
- Salesforce
- SQL databases
- BigQuery
- Apigee
- OData
- REST APIs
- Zapier
- Looker Studio
Security and Administration
- User authentication
- Role-based access
- Security filters
- On-device encryption
- App audit logs
- Version history
- User activity tracking
- Enterprise governance controls
AppSheet CRM Specifications
| Product type | No-code CRM template and custom app platform |
|---|---|
| Deployment model | Cloud-based |
| Platforms | Web, Android, iOS |
| API | Inbound REST API available; advanced external API access listed for Enterprise Plus |
| Free trial | Free prototype testing with up to 10 users |
| Pricing model | Per-user subscription, with public-app pricing available |
| Primary data sources | Google Sheets, AppSheet Database, Excel, SQL databases, Salesforce and SaaS services |
| Offline support | Available |
| Authentication | Google, Microsoft, Apple, Dropbox, Box, Smartsheet and Salesforce providers |
| Vendor ownership | Google acquired AppSheet in January 2020 |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.3/10Moderate confidence
AppSheet provides no-code app construction, CRM templates, automation, offline access, security controls, broad data connectivity, and REST API support on eligible plans. Independent review platforms report strong overall sentiment, while reviews also identify customization limits and possible scaling costs.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
AppSheet CRM FAQs
Answers begin with the clearest available response, followed by the context that helps you act on it.
Is AppSheet CRM a standalone product?
No. It is a CRM template and use case built on the Google AppSheet no-code application platform.
Does AppSheet CRM have a free trial?
Yes. AppSheet supports free prototyping and testing with up to 10 users. Google states that users can test features for as long as they need during the prototype phase.
Which platforms does AppSheet CRM support?
AppSheet apps run in web browsers and on mobile devices. Independent product documentation and listings identify Android and iOS support.
Does AppSheet CRM provide an API?
AppSheet provides an inbound REST API for adding, updating, deleting, finding records, and invoking predefined actions. The current pricing documentation lists external REST APIs and related advanced connectors under Enterprise Plus.
Which integrations can AppSheet CRM use?
Available connections include Google Workspace, Microsoft Excel, Dropbox, Box, Airtable, Smartsheet, Salesforce, SQL databases, BigQuery, Apigee, OData, REST APIs, Apps Script, Zapier, and other supported services.
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