List of marketing analytics Software | Last updated: November 6, 2026
| # | Software / Tool | Best For | TechZella Score | User Rating | Pricing |
|---|---|---|---|---|---|
| 1 | Metabase | Metabase is a business intelligence and embedded analytics tool for querying databases,… | 8.0/10 | — | Free / $100 |
| 2 | Qlik Sense | Qlik Sense is an analytics and business intelligence platform for building interactive… | 8.0/10 | — | $300 / $825 |
| 3 | Domo | Domo is a cloud data and analytics platform for connecting, preparing, and… | 7.9/10 | — | $0 / Custom |
| 4 | Planful | Planful is cloud financial performance management software for budgeting, forecasting, reporting, consolidation,… | 7.9/10 | — | Quote-based |
| 5 | Redash | Redash is an open-source tool for querying data from multiple sources and… | 7.8/10 | — | $0 |
| 6 | Sisense | Sisense is an analytics platform for modeling and visualizing data, with tools… | 7.8/10 | — | $0 / Not publicly listed |
| 7 | RollWorks | RollWorks, now marketed as AdRoll ABM, helps B2B teams identify target accounts,… | 7.7/10 | — | Request a quote |
| 8 | Letterhead | Letterhead provides newsletter production, audience management, analytics and monetization tools. Studio layers… | 7.6/10 | — | See pricing |
| 9 | Metadata.io | Metadata.io helps B2B teams build audiences, run paid campaigns across advertising channels,… | 7.5/10 | — | Custom |
| 10 | Terminus | Terminus Hub helps marketing teams govern campaign taxonomies, create validated UTM links,… | 7.3/10 | — | $40 / $200 |
TrueNorth was Venture Harbour’s cloud-based growth marketing platform for forecasting, planning, and tracking campaigns. Venture Harbour says it was sunsetted after failing…
US$99 / per user per monthDotdigital is a web-based customer experience platform for automated, personalized marketing across email, SMS, WhatsApp, web, mobile and related channels.
Contact sales / CustomHubSpot Content Hub is a web-based CMS and content marketing platform for creating, managing, personalizing, and measuring digital content.
$0 / monthKlaviyo is a B2C CRM platform for customer data, email, SMS, mobile push, WhatsApp, analytics, service and AI-assisted marketing automation.
$0 / monthOrtto combines customer data, marketing automation, analytics, and support tools for personalized lifecycle campaigns across email, SMS, push, and chat.
$0 / 14 daysCloud marketing automation software combining email, CRM, customer journeys, AI tools, SMS, WhatsApp, analytics, and integrations.
$0 / 14 daysTableau is a visual analytics platform for connecting, preparing, exploring, and sharing data through interactive visualizations and dashboards.
$75 / user/month, billed annually