Pro
Custom quote
Custom
For growth teams and high-frequency event programs. Includes core event creation, registration, guest management, promotion, reporting, and integrations.
Check current pricing →S
Splash
Splash is an event marketing platform for creating, promoting, managing, and measuring branded in-person, virtual, and hybrid events.
Editorial overview
Aggregated Overview
Splash provides broad event marketing coverage, including branded pages, registration, ticketing, email, guest management, mobile check-in, reporting, virtual events, and integrations. G2 reports generally positive user sentiment, while official pricing requires a custom quote, limiting value transparency.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
Splash is an event marketing and management platform owned by Cvent. It supports branded in-person, virtual, hybrid, and on-demand event programs from one web-based workspace.
The platform combines event page design, registration, ticketing, email promotion, guest management, on-site check-in, virtual event tools, integrations, and reporting. Cvent announced its acquisition of Splash on September 4, 2024.
Splash is designed for marketing, field marketing, recruiting, community, and events teams that manage repeatable programs. Its main emphasis is connecting event activity with CRM and marketing automation data.
Splash Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, API, iOS, iPadOS, Web
TechZella assessment
8.2/10
Splash Pros & Cons
Pros
- Supports in-person, virtual, and hybrid events.
- Combines design, registration, email, check-in, ticketing, and reporting.
- Provides integrations with major CRM and marketing automation systems.
- Offers mobile check-in with offline operation.
- Supports reusable templates and centralized brand management.
Cons
- Pricing requires a custom quote.
- Public free-trial terms are not clearly documented.
- API access may require consulting support.
- Advanced features and support depend on plan level.
- Advanced customization can require more product training.
Splash Pricing & Plans
Enterprise
Custom quote
Custom
For enterprise teams hosting events at scale. Adds broader governance, advanced administration, dedicated account support, and enterprise-oriented capabilities.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Splash Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Splash.
Splash Features
Event Design
- Branded event pages
- Registration form design
- Confirmation pages
- Social share cards
- Reusable templates
- Custom template libraries
- Custom CSS on applicable plans
Registration and Ticketing
- RSVP events
- Paid events
- Conditional registration logic
- Custom registration paths
- Ticket availability controls
- Terms and conditions
- Multiple payment delivery options
Promotion and Email
- Invitation emails
- Reminder emails
- Thank-you emails
- Email scheduling
- Guest-status follow-ups
- Email performance reporting
- Branded event calendars
Guest Management
- Shared contact records
- Custom guest tags
- Guest segmentation
- Guest list filtering
- Contact import and export
- Real-time attendee status
- CRM guest-list synchronization
On-Site Operations
- Mobile check-in
- QR code scanning
- Offline mode
- Walk-in registration
- Self-service kiosk mode
- Custom badge printing
- Multi-device attendance updates
Virtual and Hybrid Events
- Virtual event pages
- Virtual venues
- Live-stream embeds
- Webinar integrations
- Hybrid event support
- On-demand event content
Analytics and Reporting
- Event page engagement dashboards
- Email performance dashboards
- Ticket payout reporting
- Event ROI dashboards
- Registration-to-check-in funnel tracking
- CSV exports
- Custom dashboards on applicable plans
Integrations and API
- Salesforce integration
- Marketo integration
- Slack integration
- HubSpot integration
- Zoom integration
- Greenhouse integration
- Zapier support
- Webhooks and HTTP requests
- Custom API connections
Splash Specifications
| Product type | Event marketing and management software |
|---|---|
| Deployment | Cloud-based SaaS |
| Core platform | Web |
| Mobile operations | iOS, iPadOS, Android |
| Event formats | In-person, virtual, hybrid, on-demand |
| Pricing | Custom quote |
| Plans | Pro and Enterprise |
| Free trial | Advertised on homepage; public terms not specified |
| API | Available; consulting may be required |
| Integrations | Salesforce, Marketo, Slack, HubSpot, Zoom, Greenhouse, webinar platforms, Zapier, webhooks, HTTP requests |
| Ticketing | Supported |
| Offline check-in | Supported through Splash Host |
| Parent company | Cvent |
| Founded | 2011 |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.2/10Moderate confidence
Splash provides broad event marketing coverage, including branded pages, registration, ticketing, email, guest management, mobile check-in, reporting, virtual events, and integrations. G2 reports generally positive user sentiment, while official pricing requires a custom quote, limiting value transparency.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Splash FAQs
Answers begin with the clearest available response, followed by the context that helps you act on it.
Is Splash an AI tool?
Yes.
Splash is primarily event marketing and event management software. The reviewed product pages do not establish it as an AI-first application.
Splash is primarily event marketing and event management software. The reviewed product pages do not establish it as an AI-first application.
Does Splash offer an API?
Yes. Splash describes API connectivity for custom integrations. Its pricing page notes that API access may require consulting.
What platforms does Splash support?
The core platform is web-based. Splash also provides host applications for iOS, iPadOS, and Android for event operations.
Does Splash integrate with Salesforce and Marketo?
Yes. Splash documents integrations with Salesforce and Marketo, along with Slack, HubSpot, Zoom, Greenhouse, webinar tools, Zapier, webhooks, HTTP requests, and custom connections.
Does Splash have a free trial?
The homepage presents a free trial call to action, but the public pricing page does not publish trial terms or limits.
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