Splash

Splash is an event marketing and management platform owned by Cvent. It supports branded in-person, virtual, hybrid, and on-demand event programs from one web-based workspace.

The platform combines event page design, registration, ticketing, email promotion, guest management, on-site check-in, virtual event tools, integrations, and reporting. Cvent announced its acquisition of Splash on September 4, 2024.

Splash is designed for marketing, field marketing, recruiting, community, and events teams that manage repeatable programs. Its main emphasis is connecting event activity with CRM and marketing automation data.

Splash provides code-free tools for creating branded event pages, registration forms, confirmation pages, social cards, emails, and virtual venues. Teams can reuse templates and manage brand controls across events.

Registration supports RSVP and paid events, conditional questions, custom registration paths, terms and conditions, ticket availability controls, and multiple payment delivery options.

Guest management includes shared contact records, custom tags, guest segmentation, import and export tools, automated email follow-ups, and real-time attendance status.

The mobile check-in tools support QR scanning, walk-in registration, self-service kiosk mode, badge printing, and offline operation. Splash offers mobile host applications for iOS, iPadOS, and Android.

Reporting includes event page engagement, email performance, ticket payouts, attendee activity, registration funnels, and event ROI dashboards. Paid plans support CSV exports and detailed access controls.

Integrations include Salesforce, Marketo, Slack, HubSpot, Zoom, Greenhouse, webinar platforms, Zapier, HTTP requests, webhooks, and custom API connections. API access may require consulting support.

Splash publishes two plan families: Pro and Enterprise. The official pricing page does not publish fixed prices, so prospective customers must contact sales for a quote.

Pro is positioned for growth teams and high-frequency event programs. Enterprise is intended for organizations hosting events at scale and adds broader governance, support, account management, and advanced administrative capabilities.

The pricing page states that paid plans include unlimited events and unlimited registrations. Splash’s homepage advertises a free trial option, but the public pricing page does not define its duration, limits, or eligibility.

Pros:

• Supports in-person, virtual, and hybrid event formats.
• Combines event design, registration, email, check-in, and reporting.
• Offers CRM, marketing automation, webinar, Slack, and custom integrations.
• Provides mobile check-in with offline support.
• Supports reusable templates and centralized brand controls.

Cons:

• Public pricing is not available, which complicates direct cost comparison.
• API access may require consulting assistance.
• Advanced governance and support features depend on plan level.
• Some users report a learning curve for advanced workflows and customization.

Organizations comparing Splash may also evaluate Cvent for broader enterprise event operations, Bizzabo for event marketing and engagement, Swoogo for flexible registration, vFairs for virtual and hybrid events, and Eventbrite for public ticketed events.

The closest choice depends on the operating model. Splash is suited to branded, repeatable marketing events connected to CRM and marketing systems. Eventbrite generally fits public event discovery and ticket sales, while enterprise platforms often provide broader venue, conference, and supplier workflows.

Is Splash an AI tool?
Splash is primarily event marketing and event management software. The reviewed product pages do not establish it as an AI-first application.

Does Splash offer an API?
Yes. Splash describes API connectivity for custom integrations. Its pricing page notes that API access may require consulting.

What platforms does Splash support?
The core platform is web-based. Splash also provides host applications for iOS, iPadOS, and Android for event operations.

Does Splash integrate with Salesforce and Marketo?
Yes. Splash documents integrations with Salesforce and Marketo, along with Slack, HubSpot, Zoom, Greenhouse, webinar tools, Zapier, webhooks, HTTP requests, and custom connections.

Does Splash have a free trial?
The homepage presents a free trial call to action, but the public pricing page does not publish trial terms or limits.