Foundation
$13/user
month, billed annually
Core CRM features, unlimited contacts and storage, email and calendar sync, AI chatbot, forms, landing pages, and 10 AI outcomes.
Check current pricing →N
Nutshell
Nutshell is a web-based CRM for managing contacts, leads, sales pipelines, marketing activity, reporting, and customer engagement.
Editorial overview
Aggregated Overview
Nutshell combines contact management, customizable pipelines, sales automation, reporting, marketing tools, engagement features, mobile apps, integrations, and API access. G2 and Capterra reviews show consistently positive overall sentiment, ease of use, and customer service scores.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
Nutshell is a cloud-based customer relationship management platform for sales and marketing teams. It organizes companies, people, leads, activities, communications, and sales opportunities in shared customer records.
The platform includes customizable sales pipelines, contact timelines, reporting, email and calendar synchronization, automation, forms, landing pages, webchat, and marketing capabilities. Nutshell also provides native iOS and Android applications.
Nutshell supports more than one deployment surface through its web application, mobile apps, integration marketplace, REST API, and legacy JSON-RPC API. The company operates from offices including Ann Arbor, New York, Cape Town, and Sydney.
Nutshell Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, API, iOS, Web
TechZella assessment
8.5/10
Nutshell Pros & Cons
Pros
- Transparent annual-billing starting prices.
- Combines CRM, sales, marketing, and engagement functions.
- Native iOS and Android applications are included with Sales plans.
- REST and JSON-RPC API access is available to customers.
- Unlimited contacts and storage are included with CRM subscriptions.
- Positive third-party ratings for ease of use and customer service.
Cons
- Several capabilities require higher tiers or paid add-ons.
- Marketing, engagement, prospecting, and quoting can raise total subscription cost.
- Mobile synchronization requires internet connectivity.
- Enterprise controls are limited to the Enterprise plan.
- Complex organizations may need deeper workflow customization than Nutshell provides.
Nutshell Pricing & Plans
Growth
$25/user
month, billed annually
Adds activity reports, sales quotas, lead assignment rules, custom stage goals, hot leads, and 20 AI outcomes.
Check current pricing →Pro
$42/user
month, billed annually
Adds five custom pipelines, advanced reporting, sales automation, meeting scheduling, and 40 AI outcomes.
Check current pricing →Business
$59/user
month, billed annually
Adds ten custom pipelines, advanced scheduling, audit logs, changelog access, additional teams and territories, and 100 AI outcomes.
Check current pricing →Enterprise
$79/user
month, billed annually
Adds unlimited pipelines and custom fields, enterprise SSO, SQL data access, and phone support.
Check current pricing →Marketing
$49/company
month
Optional marketing suite with advanced reporting, AI campaign and landing-page tools, email A/B testing, and SMS marketing features.
Check current pricing →Engagement
$16/user
month
Optional engagement suite with two-way SMS, unified inbox functions, and messaging integrations.
Check current pricing →Nutshell IQ
$37/company
month
Optional prospecting tools for finding sales opportunities and contact information. Every account receives 10 free IQ credits monthly.
Check current pricing →Proposals & Invoices
$79/company
month
Optional tools for creating, sending, and tracking quotes, invoices, and contracts from CRM pipelines.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Nutshell Features
CRM and Contact Management
- Company, person, lead, and activity records
- Chronological customer timelines
- Custom fields and tags
- Unlimited contacts and storage
- Data import and migration support
Sales Pipeline Management
- Customizable visual pipelines
- Multiple pipeline views
- Lead assignment rules
- Custom stage goals
- Hot lead tracking
- Sales automation
- Meeting scheduling
Reporting and Administration
- Activity reports
- Sales quotas
- Advanced reporting
- Revenue reporting
- Audit log and changelog on eligible plans
- Teams and territories
- Enterprise SSO and SQL access on Enterprise
Marketing and Engagement
- Webchat
- AI chatbot
- Form builder
- Landing pages
- Email marketing
- Attribution reporting
- Two-way SMS
- Unified engagement inbox
- Facebook, Instagram, and WhatsApp Business integrations
AI Features
- AI activity and meeting summaries
- Lead research and scoring
- Lead AI recaps and next steps
- Email reply suggestions
- Voice-to-text activity logging
- Email campaign generation
- AI outcome allowances by plan
Integrations and API
- Google and Microsoft email and calendar synchronization
- QuickBooks Online integration
- Slack integration
- Unbounce integration
- Intercom integration
- Zapier and marketplace integrations
- REST API
- Legacy JSON-RPC API
Mobile
- Native iOS application
- Native Android application
- Mobile contact and lead management
- Activity and note logging
- Push notifications
- Business card scanning
- Lead map views
Nutshell Specifications
| Deployment | Cloud-based SaaS |
|---|---|
| Primary category | CRM Software |
| Platforms | Web, iOS, Android |
| API | REST API and JSON-RPC API |
| Integrations | Google, Microsoft, QuickBooks Online, Slack, Unbounce, Intercom, Zapier, and marketplace apps |
| Free trial | 14 days, no credit card required |
| Support | Live support on all plans |
| Data storage | Unlimited contacts and storage |
| Mobile access | Included with Nutshell Sales plans |
| Headquarters office | Ann Arbor, Michigan, United States |
| Company relationship | Part of the WebFX family |
Alternatives
HubSpot CRM is a comparable option for teams seeking a broader free CRM ecosystem and extensive marketing tools. Pipedrive is a common alternative for teams prioritizing visual pipeline management and sales activity tracking.
Zoho CRM offers a broad business application ecosystem and extensive configuration options. Freshsales combines CRM, sales automation, and communication functions for growing teams. Salesforce Sales Cloud targets organizations needing deeper enterprise customization, administration, and ecosystem coverage.
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.5/10Moderate confidence
Nutshell combines contact management, customizable pipelines, sales automation, reporting, marketing tools, engagement features, mobile apps, integrations, and API access. G2 and Capterra reviews show consistently positive overall sentiment, ease of use, and customer service scores.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Nutshell FAQs
Answers begin with the clearest available response, followed by the context that helps you act on it.
Does Nutshell offer a free plan?
Yes.
Nutshell offers a 14-day free trial. The researched pricing pages do not list a permanent free CRM plan.
Nutshell offers a 14-day free trial. The researched pricing pages do not list a permanent free CRM plan.
How much does Nutshell cost?
Annual-billing CRM prices start at $13 per user monthly for Foundation. The highest listed Enterprise starting price is $79 per user monthly.
Which platforms does Nutshell support?
Nutshell supports a web application and native mobile applications for iOS and Android.
Does Nutshell have an API?
Yes. Nutshell provides a REST API and continues to support its JSON-RPC API. API access is available to all customers.
What integrations does Nutshell support?
Examples include Google, Microsoft, QuickBooks Online, Slack, Unbounce, Intercom, Zapier, and social messaging services. Availability and setup can vary by integration.
Who is Nutshell best suited for?
Nutshell is best suited to small and growing sales or marketing teams that want CRM, pipeline, reporting, and engagement functions in one cloud platform.
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