Keap subscription
$299
month
Starting price for the full Keap software platform when billed monthly. Contact limits and implementation requirements may affect the final price.
Check current pricing →K
Keap
Keap is a small-business CRM with sales, marketing, appointment, payment and workflow automation tools.
Overview
Keap is a customer relationship management and business automation platform for small businesses. It combines contact records, sales pipelines, email and text messaging, appointments, payments, invoices, landing pages and reporting.
The company began in 2001 as eNovasys and later operated under the Infusionsoft name. It adopted the Keap brand in 2019. Thryv acquired Keap in October 2024, while the product continues operating under the Keap name.
Keap Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, API, iOS, Web, Webhooks
TechZella assessment
7.9/10
Keap Pros & Cons
Pros
- Combines CRM, sales automation, marketing automation, appointments and payments.
- Supports open API access, webhooks and Zapier connections.
- Includes iOS and Android mobile applications.
- Offers implementation services, phone support and 24/7 chat support.
- Provides email, SMS, pipeline, invoicing and reporting tools in one platform.
Cons
- Starting pricing is high for very small teams or basic CRM requirements.
- Additional users, contact volume and messaging usage can increase total costs.
- The large automation feature set may require onboarding and configuration.
- Some messaging functions have geographic restrictions.
- The current public G2 review sample is relatively small.
Keap Pricing & Plans
Keap annual billing
$2,988
year
Advertised annual billing amount for the starting subscription, equivalent to $249 per month before applicable additions.
Check current pricing →Additional user
$39
month
Additional user licenses after the two included user licenses.
Check current pricing →Text marketing Tier 2
$24
month
Includes 1,000 messages and 300 voice minutes. Tier 1 with 500 messages and 100 voice minutes is included in the subscription.
Check current pricing →Free trial
$0
14 days
Trial access is available without a credit card. Keap does not list a permanent free plan on its current pricing page.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Keap Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Keap.
Keap Features
CRM
- Contact and company records
- Contact activity history
- Tags and custom fields
- Lead source tracking
- Tasks and reminders
- Customer communication history
Marketing Automation
- Email broadcasts
- One-to-one email
- Automated email sequences
- Landing pages
- Lead capture forms
- AI-assisted content creation
- AI-assisted automation setup
Sales Automation
- Sales pipelines
- Pipeline automation
- Appointment scheduling
- Quotes and proposals
- Follow-up automation
- Lead nurturing
Messaging
- One-to-one text messaging
- Text broadcasts
- Automated text messages
- Dedicated business phone line
- Mobile messaging
Payments and Operations
- Invoices
- Payment collection
- Billing reminders
- Credit-card expiration reminders
- ACH and card payment support
- Employee reminders
Integrations and Developer Tools
- Zapier connectivity
- Open API
- OAuth 2.0 authentication
- Webhooks
- Developer sandbox accounts
- Integration marketplace
Mobile
- iOS mobile application
- Android mobile application
- Mobile contact access
- Mobile appointments and tasks
- Mobile invoice and appointment-link sharing
Keap Specifications
| Deployment | Cloud-based SaaS |
|---|---|
| Primary platform | Web application |
| Mobile platforms | iOS and Android |
| API | Open API with OAuth 2.0 and webhooks |
| Free trial | 14 days, no credit card required |
| Zapier connectivity | 5,000+ applications |
| Direct integrations | Google Calendar, Outlook Calendar, Gmail and Zoom |
| Starting price | $299/month or $2,988/year |
| Included users | 2 user licenses |
| Additional users | $39/month per user |
| Text marketing availability | Country and plan restrictions apply |
| Primary audience | Small businesses and service providers |
| Acquisition status | Acquired by Thryv in October 2024 |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
7.9/10Moderate confidence
Keap combines CRM, sales and marketing automation, messaging, appointments, payments, reporting and integrations. Its broad feature set and implementation support are strengths, while the starting price and configuration complexity reduce value for smaller or simpler teams. G2 shows a 3.9 out of 5 rating from 22 reviews.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
FAQ
Does Keap offer a free trial?
Yes. Keap offers a 14-day free trial and states that no credit card is required.
Does Keap have an API?
Yes. Keap provides an open API, OAuth 2.0 authentication, webhooks and developer sandboxes.
What platforms support Keap?
The main application is web-based. Keap also provides mobile applications for iOS and Android.
Which integrations does Keap support?
Keap connects with more than 5,000 applications through Zapier and supports direct connections including Google Calendar, Outlook Calendar, Gmail and Zoom.
Who is Keap best suited for?
Keap is designed for small businesses that need CRM, lead follow-up, marketing automation, appointments and payments in one platform.
Does Keap offer text messaging?
Yes. Text capabilities include one-to-one messages, broadcasts and automated messages, with availability and limits varying by country and plan.
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