Keap

Keap is a customer relationship management and business automation platform for small businesses. It combines contact records, sales pipelines, email and text messaging, appointments, payments, invoices, landing pages and reporting.

The company began in 2001 as eNovasys and later operated under the Infusionsoft name. It adopted the Keap brand in 2019. Thryv acquired Keap in October 2024, while the product continues operating under the Keap name.

Keap stores contact details, communications, tasks, appointments, purchases, quotes and invoices in centralized records. Users can segment contacts with tags and custom fields.

Automation tools can trigger follow-up emails, text messages, tasks, pipeline updates, appointment reminders and billing notifications. The platform also provides landing pages, lead capture forms, sales pipelines, quotes, invoices, payment collection and reporting.

Keap supports integrations through Zapier, an open API and webhooks. Its mobile applications provide access to contacts, appointments, tasks, communications and invoices on supported devices.

Keap pricing starts at $299 per month when billed monthly, or $2,988 annually when billed yearly. The subscription includes two user licenses, while additional users cost $39 per month each.

Pricing varies with contact volume and may include implementation services. Text marketing includes a base allowance of 500 messages and 100 voice minutes. Higher text and voice tiers start at $24 per month, with additional usage charged separately.

Keap offers a 14-day free trial without requiring a credit card. The current pricing page does not list a permanent free plan.

Pros: Keap combines CRM, marketing automation, sales automation, appointments, payments and invoicing in one system. It provides mobile apps, an open API, Zapier connectivity and implementation assistance.

Cons: The starting subscription price is high compared with entry-level CRM products. Contact-based pricing, user charges, text usage fees and implementation requirements can make total costs harder to estimate. Its broad automation toolkit may require structured setup and training.

HubSpot CRM is a common alternative for teams seeking a broad CRM with a free entry tier. ActiveCampaign is more focused on email marketing and customer automation. GoHighLevel targets agencies and marketing-service businesses with CRM and funnel tools. Zoho CRM provides a wider business application ecosystem at lower entry prices. EngageBay combines CRM and marketing automation for smaller budgets.

Does Keap offer a free trial?
Yes. Keap offers a 14-day free trial and states that no credit card is required.

Does Keap have an API?
Yes. Keap provides an open API, OAuth 2.0 authentication, webhooks and developer sandboxes.

What platforms support Keap?
The main application is web-based. Keap also provides mobile applications for iOS and Android.

Which integrations does Keap support?
Keap connects with more than 5,000 applications through Zapier and supports direct connections including Google Calendar, Outlook Calendar, Gmail and Zoom.

Who is Keap best suited for?
Keap is designed for small businesses that need CRM, lead follow-up, marketing automation, appointments and payments in one platform.

Does Keap offer text messaging?
Yes. Text capabilities include one-to-one messages, broadcasts and automated messages, with availability and limits varying by country and plan.