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$0
7 days
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Serpstat
Serpstat is a web-based SEO and search marketing platform for keyword research, competitor analysis, rank tracking, site audits, backlinks, reporting, and API automation.
Editorial overview
Aggregated Overview
Serpstat combines keyword, domain, backlink, rank-tracking, site-audit, reporting, AI, and API capabilities. G2 reports a 4.6 out of 5 average from 466 reviews. Pricing scales by usage, but advanced API and collaboration features require higher plans.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Serpstat Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
API, Chrome, Firefox, Google Looker Studio, Google Sheets, Microsoft Edge
TechZella assessment
8.4/10
Overview
Serpstat is a web-based search marketing platform founded in 2013. It supports SEO, PPC, content marketing, competitor research, and technical website analysis from one account.
The platform includes site analysis, keyword research, backlink analysis, rank tracking, site audits, AI content tools, custom reports, and data integrations. It serves freelancers, in-house marketing teams, agencies, and larger businesses.
Serpstat Features
SEO Research
- Keyword research
- Domain and URL analysis
- Competitor analysis
- Keyword gap analysis
- Keyword clustering
- PPC and paid keyword research
- Search volume and competition metrics
Rank Tracking
- Organic and paid rank tracking
- Daily ranking updates
- Desktop and mobile rankings
- Competitor ranking comparisons
- Google regional databases
Technical SEO
- Site Audit
- Technical issue detection
- Crawl analysis
- Website health monitoring
- Core Web Vitals-related analysis
Backlinks
- Backlink profile analysis
- Referring-domain research
- Anchor-text analysis
- Backlink history and dynamics
- Competitor backlink research
Content and AI
- AI content tools
- AI-generated titles and descriptions
- Content editing tools
- AI Overview keyword tracking
- LLM brand monitoring
Reporting and Collaboration
- Custom reports
- PDF exports
- Branded reports
- White-label reports on Agency plans
- Shareable report links
- Team access and user roles
Integrations and Automation
- JSON-RPC 2.0 API
- Google Sheets add-on
- Google Looker Studio connector
- Chrome, Firefox, Edge, and Opera extension
- Python API integration
- R API integration
- ChatGPT and Claude integration through MCP
Serpstat Specifications
| Deployment | Web SaaS |
|---|---|
| Primary function | SEO and search marketing analytics |
| Free trial | 7 days |
| API | JSON-RPC 2.0; available from Team plan |
| Integrations | Google Sheets, Google Looker Studio, Chrome, Firefox, Microsoft Edge, Opera, Python, R, ChatGPT, Claude |
| Search coverage | 230+ Google regional databases |
| Rank tracking devices | Desktop and mobile |
| Reporting | PDF, branded, white-label, and shareable reports |
| Company founded | 2013 |
| Headquarters | Odesa, Ukraine |
Serpstat Pricing & Plans
Individual
$497
year
For freelancers and beginners. Includes five projects, 100 daily searches, 10,000 keyword position checks, 30,000 audited pages, and 50,000 export rows.
Check current pricing →Team
$929
year
For agencies and growing teams. Includes unlimited projects, higher research limits, API access, AI tools, batch analysis, scheduled reports, and collaboration features.
Check current pricing →Team x2
$1,505
year
Provides higher search, position-check, audit, and export limits than Team, with the same extended feature set.
Check current pricing →Agency
$3,593
year
For larger agencies and businesses. Adds higher usage limits, white-label reports, data-engineer consultation, and phone support.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.4/10Moderate confidence
Serpstat combines keyword, domain, backlink, rank-tracking, site-audit, reporting, AI, and API capabilities. G2 reports a 4.6 out of 5 average from 466 reviews. Pricing scales by usage, but advanced API and collaboration features require higher plans.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Serpstat Pros & Cons
Pros
- Combines keyword, competitor, backlink, rank-tracking, auditing, and reporting tools.
- Provides API access and multiple automation integrations for higher-tier plans.
- Supports desktop and mobile rank tracking across regional search databases.
- Offers shareable, branded, and white-label reporting workflows.
- Provides a seven-day trial for evaluating the platform.
Cons
- API access is restricted to Team and higher plans.
- The Individual plan limits projects, searches, exports, and position checks.
- Annual pricing requires a larger upfront commitment than monthly billing.
- Advanced collaboration and white-label features are concentrated in higher tiers.
- The product's breadth may require setup and learning across multiple modules.
Community feedback
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Serpstat Competitors & Alternatives
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Direct competitors
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FAQ
Is Serpstat cloud-based? Yes. The main product is delivered through a web interface rather than a native desktop application.
Does Serpstat provide an API? Yes. The API uses JSON-RPC 2.0 and provides programmatic access to data such as keywords, rankings, backlinks, domain metrics, and audit results. Current documentation states that API access starts with the Team plan.
Does Serpstat offer a free trial? Yes. Serpstat advertises a seven-day trial for the Individual or Team experience.
Which integrations are available? Official integrations and tools include Google Sheets, Google Looker Studio, the browser extension for Chrome, Firefox, Edge, and Opera, Python, R, and custom API connections.
Who is Serpstat best suited for? It is suited to SEO professionals, content teams, marketers, agencies, and businesses that need combined search research, auditing, monitoring, reporting, and automation.