ConvertKit (Kit)

Kit is a web-based email marketing and audience platform for creators. The product was founded in January 2013 by Nathan Barry and originally operated as ConvertKit.

Its core tools include email broadcasts, landing pages, forms, subscriber tags, segments, visual automations, email sequences, analytics, recommendations, and digital commerce. Kit also supports paid newsletters, digital products, and creator-focused integrations.

The company serves authors, bloggers, coaches, course creators, musicians, newsletter publishers, podcasters, YouTubers, and other independent creators.

Kit provides unlimited landing pages, forms, and email broadcasts on its Free plan. Audience tagging and segmentation help users organize subscribers by interests, behavior, or acquisition source.

Paid plans add visual automations, email sequences, subject-line testing, polls, RSS campaigns, apps and integrations, SMS marketing, advanced analytics, collaboration, and deliverability reporting.

Creator-focused functions include newsletter recommendations, paid recommendations, digital product sales, subscriptions, newsletter sponsorship tools, and audience growth reporting.

Kit also offers Kit MCP, which connects compatible AI clients such as ChatGPT, Claude, and Gemini to selected account actions. The API supports custom workflows and integrations, while the App Store supports third-party extensions.

Kit offers a Free plan priced at $0 per month for up to 10,000 subscribers. It includes landing pages, forms, broadcasts, tagging, segmentation, digital products, and subscriptions.

The Creator plan starts at $33 per month for 1,000 subscribers, or $390 billed annually. It adds visual automations, sequences, subject-line testing, polls, branding removal, SMS marketing, RSS campaigns, apps, integrations, and 24/7 support.

The Pro plan starts at $66 per month for 1,000 subscribers, or $790 billed annually. It adds Subscriber Signals, engagement analytics, unlimited users, insights, deliverability reporting, engagement scoring, collaborative editing, content testing, Facebook custom audiences, and newsletter referrals.

Paid plans include a 14-day trial without requiring a credit card. Pricing increases as the subscriber list grows.

Pros

• The Free plan supports up to 10,000 subscribers.
• Creator-specific tools combine email, audience growth, and monetization.
• Visual automations and segmentation support recurring campaigns.
• Apps, API access, and MCP support enable custom workflows.
• Paid plans include email and chat support.

Cons

• Advanced automation, integrations, and testing require a paid plan.
• Pro analytics and Subscriber Signals cost more than the Creator plan.
• Pricing rises as the subscriber database expands.
• API v3 remains available but is legacy and no longer actively developed.
• The product is primarily web-based rather than a native desktop or mobile application.

Mailchimp is a broad email marketing alternative with extensive campaign and marketing tools. ActiveCampaign is a stronger fit for complex marketing automation and CRM-oriented workflows.

MailerLite provides newsletter, landing page, and automation tools with a strong small-business focus. beehiiv emphasizes newsletter publishing, growth, and monetization. Substack is suited to simpler paid publication workflows, while Flodesk focuses on visually designed email campaigns.

What was ConvertKit renamed to?

ConvertKit operates under the Kit brand. The company describes Kit as the current name for its creator-focused platform.

Does Kit have a free plan?

Yes. The Free plan costs $0 per month and supports up to 10,000 subscribers.

Does Kit offer a free trial?

Yes. Kit offers a 14-day trial for paid plans without requiring a credit card.

Does Kit have an API?

Yes. Kit provides API v4 for custom workflows and applications. API v3 remains available for legacy integrations but is no longer in active development.

What integrations does Kit support?

Kit provides an App Store and integration framework covering categories such as analytics, CRM, lead capture, courses, e-commerce, scheduling, surveys, websites, and workflows. Specific availability varies by app and plan.

Does Kit provide AI features?

Yes. Kit includes AI email tools and Kit MCP, which can connect supported AI clients to Kit accounts for analysis and selected actions.