Free-plan email sending is capped at 300 per day, with no rollover of unused sends.
Campaign timing and transactional messages may need to be spread across days or moved to a paid plan.
Evidence source ↗
Brevo (formerly Sendinblue)
Brevo is a cloud-based marketing and CRM platform for email campaigns, automation, transactional messaging, and customer engagement.
Editorial overview
Aggregated Overview
Assessment reflects documented campaign, automation, CRM, transactional messaging, integrations, plan limits, and G2's displayed aggregate rating. Public review comments accessed were insufficient to establish recurring review themes.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Brevo (formerly Sendinblue) Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Best suited to
Small and growing businesses seeking email campaigns, contact automation, and transactional messaging in one hosted service, particularly those using supported commerce integrations.
Look elsewhere if
Organizations requiring unrestricted free campaign volume, bidirectional WooCommerce data synchronization, or custom WordPress attributes through the documented WooCommerce plugin should assess these limits before adopting it, and should evaluate alternatives such as Mailchimp or MailerLite instead.
Platforms
REST API, SaaS, Web, WordPress, Zapier
TechZella assessment
7.9/10
Overview
Brevo is a hosted marketing and customer-relationship platform that supports email campaigns, automation, transactional messages, and contact management. The company dates its creation to 2012 and identifies Paris as its global operations headquarters.
It suits organizations that want campaign and transactional messaging within one account. Buyers should compare sending volume, contact limits, integrations, and add-on requirements against their expected use.
Brevo (formerly Sendinblue) — What Sets It Apart?
These are the product-specific differences that may matter when deciding whether the software fits your workflow. They are based on documented evidence rather than a universal ranking.
- Combines marketing campaigns, transactional email, SMS, and contact management in a single hosted product.
- Free plan includes 300 daily email sends and contact storage for up to 100,000 contacts.
- Offers a REST API with API-key and OAuth 2.0 authentication options.
7 key claims verifiedOur editorial team checked this profile against company information, pricing information, product documentation. Supported by 6 documented sources.
Brevo (formerly Sendinblue) Pros & Cons
Pros
- Free plan provides a continuing entry tier rather than a time-limited trial.
- Email marketing and transactional messaging are available in the same platform.
- Official API documentation covers contact, messaging, e-commerce, and event workflows.
- Documented integrations support selected commerce platforms and automation tools.
Cons
- Free email volume is limited to 300 sends per day.
- Some Starter and Standard tiers combine email-volume pricing with contact-storage limits.
- The WooCommerce integration's documented sync is one-way and excludes custom WordPress attributes.
Brevo (formerly Sendinblue) Gotchas & Operational Limits
These are documented constraints or practical friction points that may matter before you adopt the product.
Some Starter and Standard tiers set contact-storage limits alongside monthly send volumes, and exceeding certain contact limits can automatically move the account to a higher tier.
Contact-list growth can affect both plan eligibility and subscription cost, even when email volume stays stable.
Evidence source ↗The WooCommerce plugin syncs data from WooCommerce to Brevo; changes made in Brevo do not sync back, and custom WordPress attributes are unsupported.
Teams relying on two-way customer-data updates or custom fields may need another integration approach.
Evidence source ↗Brevo (formerly Sendinblue) Pricing & Plans
Free
$0
month
300 email sends per day, up to 100,000 contacts, one marketing seat, basic reporting, and automation for up to 2,000 contacts. No time limit or credit card is required.
Check current pricing →Starter
From $9
month
Paid email and multichannel marketing plan with no daily send limit. Monthly sending volume and contact storage vary by tier; SMS credits and some add-ons are separate.
Check current pricing →Standard
From $18
month
Adds features including landing pages and no Brevo logo on emails. Sending volume and contact limits vary by selected tier.
Check current pricing →Professional
From $499
month
Plan positioned for high-volume, multichannel campaigns; listed starting price is subject to plan configuration.
Check current pricing →Enterprise
Custom
Custom-priced plan for organizations with tailored requirements.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Brevo (formerly Sendinblue) Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Brevo (formerly Sendinblue).
Brevo (formerly Sendinblue) Features
Email Marketing
- Email campaigns
- Drag-and-drop email editor
- Custom templates
- Basic reporting and analytics
Automation and Contacts
- Marketing automation
- Contact lists and segmentation
- Website activity tracking
- Custom events and webhooks
Messaging and Integrations
- Transactional email
- SMS campaign support
- REST API
- WordPress and commerce-platform integrations
Demo & Screenshots
Brevo (formerly Sendinblue) Specifications
| Deployment | Hosted SaaS |
|---|---|
| API | REST API; API-key and OAuth 2.0 authentication documented |
| Free email limit | 300 sends per day |
| Free contact storage | Up to 100,000 contacts |
| Free-plan automation limit | Up to 2,000 contacts |
| Verified integrations | WordPress, WooCommerce, Shopify, PrestaShop, Zapier, and Make |
| Transactional email data hosting | France and Germany, as stated on Brevo's transactional email product page |
| Company creation year | 2012 |
Deployment & System Footprint
Verified installation, hosting, administration, or environment details that can affect implementation.
| Hosting | Hosted SaaS accessed through the web; Brevo's transactional-email product page identifies data hosting in France and Germany. Source ↗ |
|---|---|
| API | REST API supports messaging, contact management, commerce data, events, and other product areas; official SDKs are documented for multiple programming languages. Source ↗ |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
7.9/10Moderate confidence
Assessment reflects documented campaign, automation, CRM, transactional messaging, integrations, plan limits, and G2's displayed aggregate rating. Public review comments accessed were insufficient to establish recurring review themes.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Editorial transparency
Our Review Methodology
Key claims are linked to the sources used to verify them. This evidence record is separate from third-party user ratings.
TechZella evaluates software using documented product capabilities, pricing information, usability and value considerations, independent user evidence where available, and competitive context. The assessment is an editorial review, not a hands-on test unless one is explicitly identified. Our editorial assessment is based on 6 documented sources.
What TechZella adds
- Combines marketing campaigns, transactional email, SMS, and contact management in a single hosted product.
- Free plan includes 300 daily email sends and contact storage for up to 100,000 contacts.
- Offers a REST API with API-key and OAuth 2.0 authentication options.
Important limitations
- The Free plan is limited to 300 email sends per day, and unused daily sends do not roll over.
- Starter and Standard pricing tiers link monthly email volume to contact-storage limits; exceeding certain contact thresholds can trigger an automatic tier upgrade.
- The documented WooCommerce integration syncs data from WooCommerce to Brevo, not back to WooCommerce, and does not support custom WordPress attributes.
Evidence-backed claimsBrevo's company was created in 2012, and its official About page identifies Armand Thiberge as Founder and CEO. The Free plan includes 300 daily email sends and storage for up to 100,000 contacts. Starter begins at $9 per month and Standard at $18 per month, with plan tiers tied to monthly email volume and contact storage. The Brevo API documents messaging, contact, e-commerce, webhook, and custom-event integrations. Brevo documents plugins and connections for platforms including WooCommerce, Shopify, PrestaShop, Zapier, and Make. The documented WooCommerce plugin synchronizes customers, orders, and products, but data changes made in Brevo do not sync back to WooCommerce. G2 displayed a 4.5 out of 5 aggregate rating from 2,764 reviews on October 13, 2026.
The company page lists 2012 as its year of creation and names Armand Thiberge as Founder and CEO.
View source ↗Verified 2026-10-13Brevo's pricing-plan help page specifies the daily send allowance and contact-storage ceiling.
View source ↗Verified 2026-10-13The current plan information lists these starting prices and describes the tiered send and contact limits.
View source ↗Verified 2026-10-13The official developer overview describes these API solution areas and offers authentication and SDK documentation.
View source ↗Verified 2026-10-13Brevo's integration help material describes plugins, direct integrations, and automation-tool connections.
View source ↗Verified 2026-10-13Brevo's plugin documentation describes the data sync and identifies its one-way behavior and custom-attribute limitation.
View source ↗Verified 2026-10-13The public Brevo G2 review page displayed the rating and review count when accessed.
View source ↗Verified 2026-10-13Community feedback
Reviews
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FAQ
Does Brevo offer a free trial? The documented Free plan is a no-time-limit free tier rather than a temporary trial. Brevo also advertises a separate trial for some products, but this research did not verify that a trial applies to the core marketing plans.
Does Brevo have an API? Yes. Its developer documentation describes a REST API with API-key and OAuth 2.0 authentication and multiple SDKs.
Which integrations were verified? Official help documentation covers WordPress-related plugins, WooCommerce, Shopify, PrestaShop, Zapier, and Make.
What is the Free plan’s email limit? It allows up to 300 sends per day. Unused daily sends do not carry over.
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