MailerLite is a web-based email marketing platform for newsletters, campaigns, subscriber forms, landing pages, and automated email workflows.
Official materials verify campaigns, automation, forms, landing pages, integrations, an API, and a mobile app. G2 and Capterra ratings are positive; G2's aggregate review themes also identify setup, missing-feature, and support concerns.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
MailerLite is a hosted email marketing service founded in 2010. It combines campaign creation and subscriber management with signup forms, landing pages, websites, and email automations.
The service also supports ecommerce integrations, paid newsletters, and digital-product sales. Its free plan has firm contact and sending limits, while paid plan allowances depend on subscriber tier.
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Small businesses, ecommerce sellers, and newsletter creators seeking email campaigns, subscriber capture, and automations alongside simple landing pages or websites.
Organizations needing large-scale sending on the free plan, highly extensive automation on Comfort, or a desktop-equivalent editing experience in the iOS app should assess plan limits and workflow requirements, and should evaluate alternatives such as Brevo or Mailchimp instead.
API, ChatGPT, iOS, SaaS, Web
8.2/10
These are the product-specific differences that may matter when deciding whether the software fits your workflow. They are based on documented evidence rather than a universal ranking.
These are documented constraints or practical friction points that may matter before you adopt the product.
List growth or campaign volume can require an upgrade even when the account remains within other free feature limits.
Evidence source ↗Teams with frequent campaigns should compare their planned send volume with the selected subscriber tier or consider Power.
Evidence source ↗Teams that build designed campaigns on desktop cannot expect to make equivalent edits while away from a computer.
Evidence source ↗Up to 250 active subscribers and 2,500 emails per 30-day period. Includes three automations, three forms, one landing page, one website, and one digital product.
Check current pricing →Starting price shown by MailerLite. Subscriber-tier pricing applies; monthly email sends are limited to ten times the subscriber-tier ceiling. Annual billing receives a 10% discount.
Check current pricing →Starting price shown by MailerLite. Includes unlimited monthly emails and unlimited feature use, subject to the fair-use policy. Annual billing receives a 10% discount.
Check current pricing →For lists above 200,000 subscribers, with a dedicated Customer Success Manager.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
| Decision factor | MailerLite | Brevo | Mailchimp |
|---|---|---|---|
| Core scope | Email campaigns, newsletters, forms, landing pages, and email automation. | Email and SMS marketing, transactional messaging, and broader customer communication channels. Source ↗ | Email campaigns, audience tools, forms, landing pages, and marketing automation, with SMS available in eligible markets on paid plans. Source ↗ |
| Free-plan sending limit | Up to 2,500 emails per month, with 250 active subscribers. | Up to 300 email sends per day, with storage for up to 100,000 contacts. Source ↗ | Up to 500 email sends per month and 250 contacts. Source ↗ |
| Pricing model | Paid plans use subscriber tiers; Comfort's monthly sending limit is tied to the tier. | Paid plans use email-volume tiers that also set contact-storage limits. Source ↗ | Marketing plans are priced by contact limits and plan features; pay-as-you-go email credits are also available. Source ↗ |
| Starting paid price | Comfort starts at $12 per month; Power starts at $25 per month. | Starter starts at $9 per month; displayed prices depend on selected plan and volume. Source ↗ | Not documented |
| Trial | New accounts receive a 14-day premium trial, with 250 subscribers and 2,500 sends during the trial. | Not documented | The Standard or Essentials plan trial lasts 14 days. Source ↗ |
Only factors supported by the available research are shown. The comparison is descriptive, not a ranking.
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with MailerLite.
| Deployment | Hosted SaaS |
|---|---|
| Web access | Browser-based service |
| Mobile app | iOS app; rich-text campaign composition and account management |
| API | REST API; Classic accounts use legacy API V1 or V2 |
| Integrations | MailerLite lists more than 100 apps, including Shopify, WooCommerce, WordPress, Stripe, and Zapier |
| Free plan limits | 250 active subscribers; 2,500 monthly emails |
| Free trial | 14-day premium-feature trial; no payment method required |
| Data location | MailerLite says subscriber data for EEA, UK, and Swiss customers served by its Irish entity does not leave the EU; customers outside those regions are served by the US entity and data is transferred to the United States. |
| Compliance | MailerLite states that it is certified for ISO/IEC 27001:2022 and supports GDPR-related tools. |
Verified installation, hosting, administration, or environment details that can affect implementation.
| Hosting | MailerLite is a hosted email marketing service. Landing pages and websites can use MailerLite hosting. Source ↗ |
|---|---|
| Mobile app | An official iOS Manager app supports campaign management, subscriber activity, and analytics; some campaign editing is desktop-only. Source ↗ |
Documented portability, standards, export, or switching considerations. No switching-cost score is shown unless the evidence supports one.
Accounts created before March 22, 2022 use MailerLite Classic. Classic users use API V1 or V2; new accounts use the current API.
Evidence source ↗A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
Official materials verify campaigns, automation, forms, landing pages, integrations, an API, and a mobile app. G2 and Capterra ratings are positive; G2's aggregate review themes also identify setup, missing-feature, and support concerns.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Key claims are linked to the sources used to verify them. This evidence record is separate from third-party user ratings.
TechZella evaluates software using documented product capabilities, pricing information, usability and value considerations, independent user evidence where available, and competitive context. The assessment is an editorial review, not a hands-on test unless one is explicitly identified. Our editorial assessment is based on 6 documented sources.
The company history states MailerLite began in 2010.
View source ↗Verified 2026-10-13The billing help page lists the subscriber ceiling and monthly email allowance.
View source ↗Verified 2026-10-13The trial help page describes automatic enrollment, duration, and payment-method requirements.
View source ↗Verified 2026-10-13Developer documentation identifies the REST API and explains which account versions use the current API or Classic V1/V2.
View source ↗Verified 2026-10-13The integrations directory identifies featured and third-party integrations.
View source ↗Verified 2026-10-13The mobile app instructions distinguish rich-text editing on iOS from desktop campaign editing.
View source ↗Verified 2026-10-13The billing page lists Free at three automations, Comfort at 50, and Power with unlimited feature use.
View source ↗Verified 2026-10-13Answers begin with the clearest available response, followed by the context that helps you act on it.
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This history records material data changes detected when TechZella re-researched the profile.
