Free
$0
month
Up to 250 active subscribers, 2,500 emails per 30 days, two user seats, three automations, one website, one landing page, and three signup forms.
Check current pricing →M
MailerLite
MailerLite is a web-based email marketing platform for newsletters, automation, landing pages, forms, websites, and digital product sales.
Editorial overview
Aggregated Overview
MailerLite combines campaign creation, automation, segmentation, forms, websites, landing pages, e-commerce tools, and integrations. G2 and Capterra reviews report strong usability and support, while independent review summaries identify limitations in advanced customization and occasional platform
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
MailerLite Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
API, iOS, Web
TechZella assessment
8.5/10
Overview
MailerLite is a cloud-based email marketing platform launched in 2010. It supports newsletters, subscriber management, marketing automations, audience segmentation, forms, landing pages, and websites.
The platform also includes e-commerce features for product sales, purchase tracking, abandoned-cart workflows, digital products, bookings, and paid newsletter subscriptions. Its primary users include creators, small businesses, nonprofits, and online retailers.
MailerLite provides a browser-based workspace and an iOS Manager app. Developers can connect external systems through the MailerLite REST API, webhooks, and e-commerce API.
MailerLite Pros & Cons
Pros
- Simple campaign and automation workflows.
- Free plan includes core email and audience tools.
- Includes landing pages, websites, forms, and pop-ups.
- Supports common e-commerce, website, and productivity integrations.
- Provides REST, e-commerce, webhook, and MCP connectivity.
- Strong usability and support scores on major review platforms.
Cons
- Free plan limits active subscribers to 250.
- Paid pricing scales with subscriber count and add-ons.
- Some advanced functionality requires higher paid tiers.
- The iOS app does not provide every desktop editing capability.
- Transactional messaging uses a separate MailerSend product.
- Review summaries cite fewer advanced capabilities than some enterprise automation platforms.
MailerLite Pricing & Plans
Comfort
Starting at $12
month
Paid plan with expanded templates, automations, websites, landing pages, forms, AI writing assistance, smart sending, and additional reporting.
Check current pricing →Power
Starting at $25
month
Paid plan with unlimited monthly emails, unlimited seats, expanded automation and website limits, multiple triggers, and 24/7 live chat support.
Check current pricing →Enterprise
Custom
For organizations with more than 200,000 subscribers. Includes dedicated success management, onboarding, account audits, deliverability support, and optional dedicated IP services.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
MailerLite Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with MailerLite.
MailerLite Features
Email Marketing
- Drag-and-drop email editor
- Rich-text editor
- Custom HTML editor
- Newsletter templates
- Campaign scheduling
- A/B testing
- Multivariate testing
- AI writing assistant
- Smart sending
Automation
- Visual automation workflows
- Multiple automation triggers on eligible plans
- Behavior-based email sequences
- Purchase and abandoned-cart triggers
- Automation reporting
Audience Management
- Subscriber profiles
- Groups and tags
- Dynamic segments
- Signup forms
- Embedded forms
- Pop-ups
- Preference center
- Subscriber imports
Websites and Commerce
- Landing pages
- Website builder
- E-commerce sales tracking
- Digital products
- Bookings
- Paid newsletter subscriptions
- Stripe integration
- Shopify integration
- WooCommerce integration
Integrations and API
- 100+ listed integrations
- REST API
- E-commerce API
- Webhooks
- MCP server
- Zapier integration
- WordPress integration
- Wix integration
- Squarespace integration
Analytics and Support
- Campaign reports
- Click maps
- List-growth reports
- E-commerce reports
- Automation reports
- Knowledge base
- Community support
- Email support
- 24/7 live chat on Power
MailerLite Specifications
| Product type | Email marketing and marketing automation software |
|---|---|
| Deployment | Cloud-based SaaS |
| Primary interface | Web application |
| Mobile support | iOS Manager app for iPhone and iPad |
| API | Date-versioned REST API, e-commerce API, webhooks, and MCP server |
| Integrations | 100+ listed integrations |
| Free plan | Yes, up to 250 active subscribers |
| Free trial | 14 days, no credit card required |
| Transactional email | Available through separate MailerSend product |
| Company founded | 2010 |
| Enterprise threshold | More than 200,000 subscribers |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.5/10Moderate confidence
MailerLite combines campaign creation, automation, segmentation, forms, websites, landing pages, e-commerce tools, and integrations. G2 and Capterra reviews report strong usability and support, while independent review summaries identify limitations in advanced customization and occasional platform slowdowns.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
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FAQ
Does MailerLite have a free plan?
Yes. The Free plan supports up to 250 active subscribers and 2,500 emails every 30 days.
Does MailerLite offer a free trial?
Yes. MailerLite offers a 14-day trial of the full plan without requiring a credit card.
Does MailerLite provide an API?
Yes. The current platform provides a date-versioned REST API, webhooks, SDK resources, and an e-commerce API. Classic accounts use separate legacy API versions.
What integrations does MailerLite support?
MailerLite lists more than 100 integrations, including Shopify, WooCommerce, WordPress, Wix, Squarespace, Stripe, Zapier, Canva, Typeform, and Calendly.
Does MailerLite have a mobile app?
Yes. The MailerLite Manager app supports iPhone and iPad devices running iOS 15 or later. It can manage campaigns, subscribers, automations, forms, and performance reports.
Does MailerLite send transactional emails?
MailerLite directs transactional email use cases to MailerSend, a separate product in the same product family.