Mailchimp

Mailchimp is an email marketing and marketing automation platform operated by Intuit. It began in Atlanta in 2001, founded by Ben Chestnut and Dan Kurzius.

The platform combines campaign creation, audience management, automation flows, landing pages, websites, analytics, advertising tools and selected SMS capabilities. It serves small businesses, ecommerce companies, nonprofits and larger marketing teams.

Mailchimp offers browser access plus native iOS and Android applications. Developers can connect external systems through the Mailchimp Marketing API, OAuth 2 integrations and webhooks.

Mailchimp includes a drag-and-drop email builder, reusable templates, custom-coded templates on eligible plans, A/B testing and multivariate testing on higher tiers.

Audience tools support contact profiles, tags, merge fields, signup forms, surveys, segmentation and behavioral targeting. Ecommerce integrations can synchronize customers, products, orders, carts and promotional data.

Marketing Automation Flows can trigger messages from contact activity, integrations and custom API events. Available flow depth and features vary by subscription plan.

Additional tools include landing pages, websites, content management, campaign reports, predictive demographics, send-time optimization, generative AI features, subject-line assistance and smart recommendations.

Mailchimp lists more than 300 integrations, including Shopify, WooCommerce, Salesforce, Canva, Google Analytics, Instagram, QuickBooks Online, Squarespace Commerce and Zapier.

Mailchimp uses contact-based pricing. The Free plan supports up to 250 contacts, 500 monthly sends and one audience. Sending pauses when the free contact limit is exceeded.

Essentials starts at $13 per month for the displayed promotional tier and includes up to 500 contacts. Standard starts at $20 per month for the displayed promotional tier and includes expanded automation, segmentation and testing features.

Premium starts at $350 per month for the displayed promotional offer for larger audiences. Final prices vary by contact tier, sending limits, billing terms, currency and promotional eligibility.

Standard and Essentials offer 14-day free trials. Mailchimp also provides Pay As You Go email credits and paid add-ons, including SMS Marketing and Mailchimp Transactional.

Pros: Mailchimp offers broad campaign functionality, a substantial integration directory, mobile applications, developer APIs and a free plan for small audiences.

Cons: Pricing rises with stored contacts, contact and sending overages can apply, and important capabilities vary substantially by plan. SMS and transactional messaging may require separate purchases or eligibility.

Comparable alternatives include Constant Contact for small-business email campaigns, Brevo for email and SMS messaging, ActiveCampaign for advanced automation, HubSpot Marketing Hub for broader CRM-connected marketing, Klaviyo for ecommerce lifecycle marketing, and MailerLite for lower-cost newsletter and landing-page workflows.

Does Mailchimp have a free plan? Yes. The Free plan supports up to 250 contacts and 500 email sends per month, with one audience and one user seat.

Does Mailchimp offer a free trial? Yes. Mailchimp states that Standard and Essentials trials last 14 days. Trial limits and payment requirements can vary by signup conditions.

Does Mailchimp provide an API? Yes. The Mailchimp Marketing API supports contacts, audiences, segments, automations, templates, landing pages, ecommerce data, reports and other platform functions.

What integrations does Mailchimp support? Mailchimp lists more than 300 integrations across ecommerce, CRM, analytics, social media, payments, forms, productivity and other categories.

Is Mailchimp available on mobile? Yes. Mailchimp provides applications for iOS and Android, and its web interface is designed for mobile browsers.