Several free Clearbit services ended on April 30, 2025, and the Logo API ended on December 8, 2025.
Teams relying on Clearbit Connect, the free platform, or logo.clearbit.com need another workflow or provider.
Evidence source ↗
Clearbit
Clearbit is a B2B data-enrichment product acquired by HubSpot in 2023. Its enrichment capabilities now sit within HubSpot; several standalone tools have been discontinued.
Sales Automation Software
7 key claims verifiedOur editorial team checked this profile against vendor documentation, company information, pricing information. Supported by 7 documented sources.
Editorial overview
Aggregated Overview
Official HubSpot materials document CRM enrichment and buyer-intent capabilities, while G2 retains a 4.4/5 legacy Clearbit rating. The product's changed availability and discontinued standalone tools limit confidence in assessments of Clearbit as a current independent service.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
Clearbit began as a B2B data provider and was acquired by HubSpot in December 2023. HubSpot now presents data enrichment within its customer platform, drawing on its commercial dataset, third-party providers, and public information.
This is not a straightforward standalone-product listing for new buyers. Clearbit’s free platform and several free tools were discontinued in 2025; buyers should check current HubSpot plan requirements before evaluating the available successor features.
Clearbit Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Best suited to
HubSpot organizations seeking to enrich business contact and company records within their CRM, subject to their HubSpot plan and available features.
Look elsewhere if
New buyers seeking a standalone Clearbit account, the retired free tools, or the former Clearbit Logo API.
Platforms
SaaS, Web
TechZella assessment
7.2/10
Clearbit — What Sets It Apart?
These are the product-specific differences that may matter when deciding whether the software fits your workflow. They are based on documented evidence rather than a universal ranking.
- Clearbit's B2B data-enrichment capabilities have been incorporated into HubSpot's customer platform rather than continuing as a separate product for new buyers.
- HubSpot documentation describes record enrichment using its commercial dataset, third-party providers, and publicly available information.
Clearbit Pros & Cons
Pros
- HubSpot users can access enrichment within their CRM environment.
- HubSpot documents manual, automatic, and continuous enrichment options.
- HubSpot says data enrichment is included with paid Smart CRM plans.
Cons
- The legacy standalone Clearbit product is not presented as a new-customer offering.
- Several free Clearbit tools and the Logo API have been discontinued.
- Current public material does not establish standalone Clearbit API pricing or broad new-customer API access.
Clearbit Gotchas & Operational Limits
These are documented constraints or practical friction points that may matter before you adopt the product.
HubSpot requires paid Smart CRM plans for its current data-enrichment offering.
Buyers should assess the total HubSpot subscription requirement rather than treating enrichment as a separately purchasable Clearbit product.
Evidence source ↗Clearbit Pricing & Plans
HubSpot data enrichment
Included with paid HubSpot Smart CRM plans
Subscription
HubSpot states that data enrichment is included with paid Smart CRM plans. This is not a standalone Clearbit price; separate HubSpot features may have credit requirements.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Clearbit Features
Data enrichment
- Enrich contact and company records with business information
- Manually enrich selected records
- Configure automatic enrichment for eligible new records
- Configure continuous enrichment
Legacy Clearbit capabilities
- B2B company and contact data
- Company visitor identification
- Historic CRM and marketing-platform integrations
Demo & Screenshots
Clearbit Specifications
| Current delivery | HubSpot-hosted CRM feature |
|---|---|
| Standalone availability | New free Clearbit accounts are not being created |
| Enrichment credit use | HubSpot says data enrichment does not consume HubSpot Credits |
| Legacy free tools | Discontinued April 30, 2025 |
| Clearbit Logo API | Sunset December 8, 2025 |
Deployment & System Footprint
Verified installation, hosting, administration, or environment details that can affect implementation.
| Hosting | Current data enrichment is provided within HubSpot's hosted CRM platform; no self-hosted Clearbit deployment is documented. Source ↗ |
|---|
Alternatives
Clearbit’s former standalone tools have been retired or incorporated into HubSpot, so the best alternative depends on the workflow being replaced. This profile lists no named alternatives because the available research did not verify a like-for-like comparison across current products and pricing.
Migration & Lock-In
Documented portability, standards, export, or switching considerations. No switching-cost score is shown unless the evidence supports one.
Legacy service transition
HubSpot directs users toward its data-enrichment and buyer-intent documentation as legacy Clearbit tools are retired. Public material does not specify a general migration service or timetable for every legacy customer.
Evidence source ↗Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
7.2/10Moderate confidence
Official HubSpot materials document CRM enrichment and buyer-intent capabilities, while G2 retains a 4.4/5 legacy Clearbit rating. The product's changed availability and discontinued standalone tools limit confidence in assessments of Clearbit as a current independent service.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Editorial transparency
Our Review Methodology
Key claims are linked to the sources used to verify them. This evidence record is separate from third-party user ratings.
TechZella evaluates software using documented product capabilities, pricing information, usability and value considerations, independent user evidence where available, and competitive context. The assessment is an editorial review, not a hands-on test unless one is explicitly identified. Our editorial assessment is based on 7 documented sources.
What TechZella adds
- Clearbit's B2B data-enrichment capabilities have been incorporated into HubSpot's customer platform rather than continuing as a separate product for new buyers.
- HubSpot documentation describes record enrichment using its commercial dataset, third-party providers, and publicly available information.
Important limitations
- HubSpot says it is no longer creating free Clearbit accounts, and it sunset several free Clearbit tools on April 30, 2025.
- The Clearbit Logo API was scheduled for sunset on December 8, 2025.
- Current public information does not establish a generally available standalone Clearbit subscription or current standalone API pricing.
Evidence-backed claimsHubSpot completed its acquisition of Clearbit on December 4, 2023. Clearbit was founded in 2014. HubSpot's data-enrichment product can add or update business information on contact and company records. HubSpot says data enrichment is included with paid Smart CRM plans. Clearbit discontinued several free services on April 30, 2025. HubSpot requires business-record enrichment permissions and settings to be configured. G2 lists Clearbit at 4.4 out of 5 from 632 reviews.
HubSpot's acquisition announcement identifies Clearbit as a wholly owned subsidiary and says it would be integrated into HubSpot's customer platform.
View source ↗Verified 2026-10-31HubSpot's announcement about welcoming Clearbit states that Clearbit was founded in 2014.
View source ↗Verified 2026-10-31HubSpot describes enrichment using its commercial dataset, third-party providers, and publicly available information.
View source ↗Verified 2026-10-31The official product page states that data enrichment is included in paid Smart CRM plans.
View source ↗Verified 2026-10-31Clearbit's support notice lists the free platform, Weekly Visitor Report, TAM Calculator, Connect, free Slack integration, and certain free API implementations among the discontinued services.
View source ↗Verified 2026-10-31HubSpot's setup guide identifies required permissions and describes manual, automatic, and continuous enrichment options.
View source ↗Verified 2026-10-31The G2 Clearbit review listing displays an aggregate 4.4 rating and 632 reviews.
View source ↗Verified 2026-10-31Clearbit FAQs
Answers begin with the clearest available response, followed by the context that helps you act on it.
Can new users sign up for free Clearbit?
No. Clearbit's help center says free accounts are not being created and lists several free tools as discontinued on April 30, 2025.
Is Clearbit data enrichment still available?
Yes. HubSpot currently offers data enrichment within its platform and says it is included with paid Smart CRM plans.
Does Clearbit still offer its free logo API?
No. Clearbit's sunset notice states that the Logo API was scheduled to end on December 8, 2025.
Does HubSpot enrichment use credits?
No. HubSpot says data enrichment itself does not consume HubSpot Credits; other credit-based actions may have separate requirements.
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