Credits are shared across product surfaces, and a phone reveal costs five credits.
API, extension, and Workspace use draw from the same pool, so teams should estimate usage across workflows rather than per interface.
Evidence source ↗
Lusha
Lusha is a B2B prospecting and sales-intelligence platform for finding business contact details, enriching records, and routing data into sales workflows.
Sales Automation Software
6 key claims verifiedOur editorial team checked this profile against company information, vendor documentation, pricing information. Supported by 4 documented sources.
Editorial overview
Aggregated Overview
The assessment reflects documented prospecting, enrichment, integrations, API access, published plans, and public review-page ratings. It is not based on hands-on testing.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
Lusha is a B2B prospecting and sales-intelligence product. It helps teams find business contact details and company information, enrich records, and move prospect data into sales workflows.
Users can work in its cloud Workspace, browser extension, API, or supported CRM integrations. A shared credit balance applies across product surfaces, so usage should be estimated across the whole team.
Lusha Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Best suited to
Sales, recruiting, and revenue teams that need business contact discovery and enrichment through a browser extension, CRM connections, or API.
Look elsewhere if
Teams expecting unrestricted API access on entry plans, very high-volume phone reveals on a small credit allowance, or full per-user credit controls below Scale should compare plan limits and usage first, and should evaluate alternatives such as Apollo.io or Seamless.AI instead.
Platforms
API, ChatGPT, Chrome extension, SaaS, Web
TechZella assessment
7.7/10
Lusha — What Sets It Apart?
These are the product-specific differences that may matter when deciding whether the software fits your workflow. They are based on documented evidence rather than a universal ranking.
- A shared credit balance works across Lusha Workspace, its browser extension, API, MCP, and supported AI connectors.
- The Free plan is permanent and includes 40 monthly credits, rather than being a time-limited trial.
- Native Salesforce and HubSpot connections are documented as available on every plan.
Lusha Pros & Cons
Pros
- Permanent Free plan provides a low-commitment way to check contact coverage.
- Salesforce and HubSpot integrations are available across plans.
- Contact data can be accessed through the Workspace, browser extension, API, and supported AI connectors.
- Published plan prices and credit rules make basic usage estimation possible.
Cons
- Phone reveals use five credits each, which can constrain phone-heavy prospecting.
- Free and Starter API access has strict rate limits.
- Lower plans use a shared credit balance; individual credit caps are listed for Scale.
- Annual-plan credits are allocated upfront and reset at the end of the annual cycle.
Lusha Gotchas & Operational Limits
These are documented constraints or practical friction points that may matter before you adopt the product.
Free and Starter API access is subject to strict rate limits.
A low-cost plan may not support production-scale enrichment even though API access is listed.
Evidence source ↗Cancelling takes effect at the end of the billing cycle; stored credits reset when the account moves to Free.
Teams should plan exports and remaining-credit use before the transition.
Evidence source ↗Lusha Pricing & Plans
Free
$0
month
40 credits per month and one seat; permanent plan with no credit card required.
Check current pricing →Starter
$37.45
month, billed yearly
4,800 credits per year and one included seat.
Check current pricing →Pro
$52.45
month, billed yearly
7,200 credits per year and two included seats; API, CSV enrichment, signals, and webhooks are listed.
Check current pricing →Premium
$299.95
month, billed yearly
40,800 credits per year and five included seats; includes API Advanced, team management, and credit allocation.
Check current pricing →Scale
Custom
annual
Custom credits and seats, with SSO and priority support listed.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Lusha Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
At a glance
Sales Automation Software| Decision factor | Lusha | Apollo.io | Seamless.AI |
|---|---|---|---|
| Pricing model | Free plan plus paid annual-billed plans; Starter is listed at $37.45 per month when billed yearly. | Free plan plus annual-billed per-seat plans; Basic is listed at $49 per seat per month when billed annually. Source ↗ | Free tier with 50 credits; paid Pro pricing is quote-based on its pricing page. Source ↗ |
| Credit allowance | Free includes 40 credits per month; email reveals cost one credit and phone reveals cost five. | Free includes 900 credits per seat per year, granted monthly. Source ↗ | Free includes 50 credits; its pricing page describes credits as used when researching a contact. Source ↗ |
| Platform scope | Contact and company data, enrichment, buying signals, and sales workflows through Workspace, extension, API, and integrations. | Lead discovery, pipeline management, AI-supported prospecting, and campaign workflows are included in Apollo's platform description. Source ↗ | Prospecting, contact research, enrichment, API, and optional add-ons for buyer intent and automation. Source ↗ |
Only factors supported by the available research are shown. The comparison is descriptive, not a ranking.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Lusha.
Apollo.ioPricing model: Free plan plus annual-billed per-seat plans; Basic is listed at $49 per seat per month when billed annually.
Lusha Features
Prospecting and data
- Business email and phone reveals
- Company data and advanced prospecting filters
- Contact and company lookalikes
- Buying intent and signals
- Bulk enrichment
Workflow and integrations
- Chrome browser extension
- Salesforce and HubSpot integrations
- CSV enrichment and export
- REST API
- MCP and supported AI connectors
Administration
- Shared account credit balance
- Team management on eligible plans
- Per-user credit limits on Scale
- SSO on Scale
Demo & Screenshots
Lusha Specifications
| Delivery | Cloud Workspace, browser extension, and API |
|---|---|
| Free plan allowance | 40 credits per month |
| Email reveal cost | 1 credit |
| Phone reveal cost | 5 credits |
| API availability | All plans; strict rate limits on Free and Starter |
| Native CRM integrations | Salesforce and HubSpot |
| Data export | CSV export is a paid feature |
Deployment & System Footprint
Verified installation, hosting, administration, or environment details that can affect implementation.
| Installation or hosting | Cloud-based Workspace with a browser extension, API, and hosted MCP access; no self-hosted deployment option was verified. Source ↗ |
|---|
Migration & Lock-In
Documented portability, standards, export, or switching considerations. No switching-cost score is shown unless the evidence supports one.
Data portability
CSV export is available as a paid feature; Lusha advises exporting lists before cancellation.
Evidence source ↗Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
7.7/10Moderate confidence
The assessment reflects documented prospecting, enrichment, integrations, API access, published plans, and public review-page ratings. It is not based on hands-on testing.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Editorial transparency
Our Review Methodology
Key claims are linked to the sources used to verify them. This evidence record is separate from third-party user ratings.
TechZella evaluates software using documented product capabilities, pricing information, usability and value considerations, independent user evidence where available, and competitive context. The assessment is an editorial review, not a hands-on test unless one is explicitly identified. Our editorial assessment is based on 4 documented sources.
What TechZella adds
- A shared credit balance works across Lusha Workspace, its browser extension, API, MCP, and supported AI connectors.
- The Free plan is permanent and includes 40 monthly credits, rather than being a time-limited trial.
- Native Salesforce and HubSpot connections are documented as available on every plan.
Important limitations
- Phone reveals consume five credits each, so phone-heavy prospecting can use the allowance faster than email-only workflows.
- Free and Starter API access has strict rate limits; full API access begins with Pro.
- Per-user credit caps are listed as a Scale feature, while lower plans use shared account credits.
Evidence-backed claimsLusha was founded in 2016 by Assaf Eisenstein and Yoni Tserruya. Lusha offers five plans: Free, Starter, Pro, Premium, and Scale. A verified email reveal costs one credit and a phone reveal costs five credits. Salesforce integration supports exporting and enriching leads, contacts, and accounts. Lusha was listed at 4.3 out of 5 from 1,670 G2 reviews. Lusha provides a permanent Free plan with 40 credits a month.
The company's FAQ identifies the founders and founding year.
View source ↗Verified 2026-10-30The official pricing page lists the plans and their plan-level features.
View source ↗Verified 2026-10-30The official FAQ states both unit costs and explains shared credit use across product surfaces.
View source ↗Verified 2026-10-30Lusha's Salesforce integration page describes exports, existing-record enrichment, and field mapping.
View source ↗Verified 2026-10-30The G2 seller page displayed its average rating and review count.
View source ↗Verified 2026-10-30The official FAQ states that the free plan does not expire and requires no credit card.
View source ↗Verified 2026-10-30Lusha FAQs
Answers begin with the clearest available response, followed by the context that helps you act on it.
Does Lusha have a free plan?
Yes. Its permanent Free plan includes 40 credits per month and does not require a credit card.
How many credits does a Lusha phone number cost?
A phone reveal costs five credits; a verified email reveal costs one.
Does Lusha include API access on every plan?
The FAQ lists API access on every plan, but Free and Starter have strict rate limits; full access begins with Pro.
Can Lusha connect to Salesforce?
Yes. Its documented integration supports pushing prospects into Salesforce and enriching existing records.
Can I cancel Lusha at any time?
Yes. Lusha says cancellation can be submitted from account settings, but it takes effect at the end of the current billing cycle.
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