Marketing Automation
Metadata.io
Metadata.io helps B2B teams build audiences, run paid campaigns across advertising channels, and connect campaign activity with CRM pipeline outcomes.
Custom / Not publicly listedTechZella Directory
Software for Audience segmentation in 2026
List of Audience segmentation Software | Last updated: November 4, 2026
Quick comparison
Audience segmentation Software
| # | Software / Tool | Best For | TechZella Score | User Rating | Pricing |
|---|---|---|---|---|---|
| 1 | Demandbase | Demandbase is a B2B go-to-market platform that combines account intelligence, intent signals,… | 7.9/10 | — | Custom quote |
| 2 | 6sense | 6sense combines B2B buyer-intent data, predictive account prioritization, and marketing and sales… | 7.8/10 | — | Contact sales |
| 3 | Sendlane | Sendlane is a web-based email marketing platform with campaign tools, behavioral automations,… | 7.8/10 | — | $100 / $0 |
| 4 | Cognism | Cognism is a B2B sales-intelligence platform for prospecting, contact and company data,… | 7.7/10 | — | Contact sales |
| 5 | RollWorks | RollWorks, now marketed as AdRoll ABM, helps B2B teams identify target accounts,… | 7.7/10 | — | Request a quote |
| 6 | Beamery | Beamery combines talent CRM, recruiting tools, skills intelligence, and workforce planning for… | 7.6/10 | — | Contact sales |
| 7 | Letterhead | Letterhead provides newsletter production, audience management, analytics and monetization tools. Studio layers… | 7.6/10 | — | See pricing |
| 8 | ZoomInfo SalesOS | ZoomInfo SalesOS provides B2B contact and company data, buying signals, CRM workflows,… | 7.6/10 | — | $0 / Contact sales |
| 9 | Metadata.io | Metadata.io helps B2B teams build audiences, run paid campaigns across advertising channels,… | 7.5/10 | — | Custom |
| 10 | Clearbit | Clearbit is a B2B data-enrichment product acquired by HubSpot in 2023. Its… | 7.2/10 | — | Included with paid HubSpot Smart CRM plans |
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Editorial selection
Software for Audience segmentation in 2026
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Marketing Automation
RollWorks
RollWorks, now marketed as AdRoll ABM, helps B2B teams identify target accounts, coordinate account-based marketing, and activate digital advertising.
Request a quote
Marketing Automation
Demandbase
Demandbase is a B2B go-to-market platform that combines account intelligence, intent signals, advertising, marketing orchestration, and sales insights.
Custom quote / Custom
6
Marketing Automation
6sense
6sense combines B2B buyer-intent data, predictive account prioritization, and marketing and sales activation in a cloud platform.
Contact sales
Sales Automation Software
Clearbit
Clearbit is a B2B data-enrichment product acquired by HubSpot in 2023. Its enrichment capabilities now sit within HubSpot; several standalone tools have…
Included with paid HubSpot Smart CRM plans / Subscription
Sales Automation Software
Cognism
Cognism is a B2B sales-intelligence platform for prospecting, contact and company data, CRM enrichment, and sales engagement workflows.
Contact sales / Custom subscription
Sales Automation Software
ZoomInfo SalesOS
ZoomInfo SalesOS provides B2B contact and company data, buying signals, CRM workflows, and sales engagement tools. ZoomInfo currently presents the sales product…
$0 / ongoing
CRM Software
Beamery
Beamery combines talent CRM, recruiting tools, skills intelligence, and workforce planning for enterprise talent teams.
Contact sales
Email Marketing
Sendlane
Sendlane is a web-based email marketing platform with campaign tools, behavioral automations, audience segmentation, and e-commerce integrations.
$100 / month
Email Marketing
Letterhead
Letterhead provides newsletter production, audience management, analytics and monetization tools. Studio layers onto an existing email platform; Suite also includes audience and…