List of Marketing automation Software | Last updated: October 13, 2026
This page lists the 21 tools in the TechZella directory that are classified under Marketing automation, a use case in our taxonomy. Every profile summarises what the product does, who it suits, what it costs, and where it falls short, based on documented vendor and independent sources rather than hands-on testing. Examples in this group include Apptivo, Brevo, Constant Contact, Creatio, EngageBay, Keap, Mailchimp and Moosend; the list is alphabetical and does not imply a ranking. Across these tools the industries most often documented are Professional Services, Retail, Education, Nonprofit. Tools here are most often also filed under Marketing Automation, CRM Software, Email Marketing, Project Management Software. Platform support most often listed is Web, API, iOS, Android. To compare options, open each profile and read the Decision Snapshot, the pricing and total cost sections, and the Gotchas, then check the alternatives listed for the products you are considering. Features, pricing and availability change, so confirm current details with each vendor before you decide.
This page lists the 21 tools in the TechZella directory that are classified under Marketing automation, a use case in our taxonomy. Every profile summarises what the product does, who it suits, what it costs, and where it falls short, based on documented vendor and independent sources rather than hands-on testing. Examples in this group include Apptivo, Brevo, Constant Contact, Creatio, EngageBay, Keap, Mailchimp and Moosend; the list is alphabetical and does not imply a ranking. Across these tools the industries most often documented are Professional Services, Retail, Education, Nonprofit. Tools here are most often also filed under Marketing Automation, CRM Software, Email Marketing, Project Management Software. Platform support most often listed is Web, API, iOS, Android. To compare options, open each profile and read the Decision Snapshot, the pricing and total cost sections, and the Gotchas, then check the alternatives listed for the products you are considering. Features, pricing and availability change, so confirm current details with each vendor before you decide.
These links use TechZella's existing product-to-taxonomy relationships. They are navigation aids, not independent endorsements.
Browse the current directory listings and open individual profiles for detailed feature, pricing and evidence information.
| # | Software / Tool | Best For | TechZella Score | User Rating | Pricing |
|---|---|---|---|---|---|
| 1 | Buttondown | Buttondown is a browser-based newsletter platform for writing, managing, and sending email… | 8.2/10 | — | $0 / Varies by active subscriber count |
| 2 | Kit (formerly ConvertKit) | Kit is a web-based email marketing platform for creators, with newsletters, audience-growth… | 8.1/10 | — | $0 / $39 per month; about $33 per… |
| 3 | Flodesk | Flodesk is a web-based email marketing platform for designing and sending campaigns,… | 8.0/10 | — | $0 / $19 annually; $25 monthly |
| 4 | Brevo (formerly Sendinblue) | Brevo is a cloud-based marketing and CRM platform for email campaigns, automation,… | 7.9/10 | — | $0 / From $9 |
| 5 | Mailjet | Mailjet is a web-based email marketing and delivery platform with campaign tools,… | 7.9/10 | — | $0 / $9 |
| 6 | Sendlane | Sendlane is a web-based email marketing platform with campaign tools, behavioral automations,… | 7.8/10 | — | $100 / $0 |
| 7 | Kentico (Xperience by Kentico) | Xperience by Kentico is a .NET-based CMS and digital experience platform for… | 7.6/10 | — | $0 |
| 8 | Letterhead | Letterhead provides newsletter production, audience management, analytics and monetization tools. Studio layers… | 7.6/10 | — | See pricing |
| 9 | Mailcoach | Mailcoach is an email marketing platform for campaigns, newsletters, automations, and transactional… | 7.3/10 | — | €9.99 / €0 |
| 10 | Audienceful | Audienceful is a web-based email marketing platform for newsletters, campaigns, signup forms,… | 7.2/10 | — | $0 / $29 |
Salesforce Marketing Cloud Account Engagement, formerly Pardot, is a cloud marketing automation product for B2B lead generation, nurturing, scoring, and Salesforce-connected marketing…
$1,250 / organization/month
Iterable is a cloud customer-engagement and marketing automation platform for coordinating personalized campaigns across email, mobile, web, and other messaging channels.
Braze is a cloud customer engagement and marketing automation platform for customer data, cross-channel messaging, and journey orchestration. It supports web and…
Custom quote / Not publicly listedAdobe Marketo Engage is a cloud marketing automation platform for managing multichannel campaigns, lead nurturing, audience segmentation, and marketing measurement.
Airtable combines relational databases, customizable views, interfaces, and automations for building shared work applications. Its Omni assistant can help create apps and…
$0 / monthOmnisend is an ecommerce marketing automation platform for email, SMS, web push, segmentation, campaigns, and automated customer journeys.
$0 / monthDrip is a web-based email marketing and automation platform focused on ecommerce. It connects customer activity and store events to campaigns, audience…
$39 / monthMailchimp is a web-based email marketing and automation platform with audience management, analytics, landing pages, integrations, mobile apps and AI-assisted marketing tools.
$0 / monthBrevo is a multichannel customer engagement platform combining email, SMS, WhatsApp, CRM, automation, transactional messaging, and conversations.
$0 / month
MailerLite is a web-based email marketing platform for newsletters, campaigns, subscriber forms, landing pages, and automated email workflows.
$0 / month