Starter
$49
month
Entry-level option for individuals managing one website. The public pricing page provides limited plan detail.
Check current pricing →M
Moz Pro
Moz Pro is a web-based SEO platform for keyword research, rank tracking, site auditing, backlink analysis, competitor research and AI search visibility monitoring.
Editorial overview
Aggregated Overview
Moz Pro combines keyword research, rank tracking, technical crawling, backlink analysis, competitor research, reporting and AI visibility tools. G2 reviewers generally praise its usability and breadth, while some report smaller keyword coverage, slower crawling or restrictive lower-tier limits.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
Moz Pro is a subscription SEO platform for researching search demand, monitoring rankings, auditing websites, analyzing backlinks and comparing competitors. Its Campaigns workspace combines tracked sites, keyword rankings, crawl data and reporting.
The product also includes AI search visibility features. These monitor brand presence across tracked prompts and supported models including GPT, Gemini, Google AI Mode and Perplexity. Moz Pro is delivered through a web browser and includes MozBar Premium for Chrome.
Moz Pro Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
API, Chrome extension, Web
TechZella assessment
8.3/10
Moz Pro Pros & Cons
Pros
- Combines keyword research, rank tracking, technical auditing, backlink analysis and reporting.
- Provides campaign-based workflows for tracking websites and competitors.
- Includes AI search visibility monitoring across multiple supported models.
- Offers Google Analytics and GA4 connectivity for campaign traffic data.
- Provides extensive educational resources and Chrome-based MozBar access.
Cons
- Usage limits can restrict campaigns, keywords, crawled pages and research queries on lower plans.
- The public pricing page does not state the free-trial duration.
- Some independent reviewers report smaller niche keyword coverage than leading alternatives.
- Some users report slower crawling or data updates for certain workflows.
- The verified integration set is narrower than some broader marketing platforms.
Moz Pro Pricing & Plans
Standard
$99
month
Includes one user, three tracked sites, 300 tracked keywords per month and 400,000 pages crawled per month. Annual billing is listed at $79 per month.
Check current pricing →Medium
$179
month
Includes two users, ten tracked sites, 1,500 tracked keywords per month and two million pages crawled per month. Annual billing is listed at $143 per month.
Check current pricing →Large
$299
month
Includes three users, 25 tracked sites, 3,000 tracked keywords per month and five million pages crawled per month. Annual billing is listed at $239 per month.
Check current pricing →Enterprise
Contact sales
Enterprise pricing is provided through a sales inquiry for larger businesses and agencies.
Check current pricing →Free Trial
Free
Moz advertises a free trial, but the reviewed public pricing page does not specify its duration.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Moz Pro Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Moz Pro.
Moz Pro Features
SEO Research
- Keyword Explorer
- Keyword Suggestions by Topic
- Search intent analysis
- Domain Overview
- AI Overviews by Keyword
- Brand Authority Score
- Competitive Research
Rank Tracking
- Campaign-based rank tracking
- Desktop and mobile rankings
- Location-specific tracking
- Search visibility metrics
- Competitor ranking comparisons
Technical SEO
- Site Crawl
- On-demand crawls
- Site re-crawls on eligible plans
- On-page grading
- Technical issue reports
Backlink Analysis
- Link Research
- Link Explorer data
- Backlink queries
- Link Tracking Lists
- Competitor backlink research
AI Search
- AI Visibility Dashboards
- Tracked prompts
- GPT, Gemini, Google AI Mode and Perplexity monitoring
- AI citation data
- AI Content Briefs
- Prompt Suggestions
Reporting
- Scheduled reports
- Branded reports
- Report templates
- Custom reports
- Campaign dashboards
Integrations & API
- Google Analytics integration, including GA4
- Moz Links API
- Chrome MozBar Premium extension
Moz Pro Specifications
| Deployment | Cloud-based web application |
|---|---|
| Supported browser extension | Chrome via MozBar Premium |
| API | Moz Links API |
| Verified integration | Google Analytics and GA4 |
| Free trial | Available; duration not stated publicly |
| Billing | Monthly or annual |
| Annual discount | 20% on base plans |
| Entry-level price | $49/month |
| Standard plan limits | 3 tracked sites, 300 tracked keywords/month, 400,000 pages crawled/month |
| Ownership | SEOMoz, Inc., a Ziff Davis company |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.3/10Moderate confidence
Moz Pro combines keyword research, rank tracking, technical crawling, backlink analysis, competitor research, reporting and AI visibility tools. G2 reviewers generally praise its usability and breadth, while some report smaller keyword coverage, slower crawling or restrictive lower-tier limits.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Moz Pro FAQs
Answers begin with the clearest available response, followed by the context that helps you act on it.
Does Moz Pro offer a free trial?
Moz advertises a free trial, but its public pricing page does not specify the duration.
What platforms support Moz Pro?
Moz Pro is a browser-based web application. MozBar Premium is provided as a Chrome SEO toolbar, and Moz offers a separate API for link data.
Does Moz Pro have an API?
Yes. Moz provides a Links API with token authentication, JSON requests and documented endpoints for link-related data.
Does Moz Pro integrate with Google Analytics?
Yes. Moz Pro Campaigns can connect to Google Analytics, including GA4, to display traffic and landing-page data.
Is Google Search Console listed as a direct integration?
The reviewed Moz documentation verified Google Analytics integration, but did not verify a current direct Google Search Console integration.
Who is Moz Pro best for?
It is best suited to in-house marketers, agencies, consultants and small-to-mid-sized businesses that need combined SEO research, auditing, rank tracking and reporting.
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