Moz Pro

Moz Pro is a subscription SEO platform for researching search demand, monitoring rankings, auditing websites, analyzing backlinks and comparing competitors. Its Campaigns workspace combines tracked sites, keyword rankings, crawl data and reporting.

The product also includes AI search visibility features. These monitor brand presence across tracked prompts and supported models including GPT, Gemini, Google AI Mode and Perplexity. Moz Pro is delivered through a web browser and includes MozBar Premium for Chrome.

Keyword research: Keyword Explorer provides search-volume, difficulty and opportunity data. Keyword Suggestions groups related terms by topic and search intent.

Rank tracking: Campaigns track keyword positions across selected search engines, locations and device types. The platform also provides visibility metrics and competitor comparisons.

Technical SEO: Site Crawl identifies technical issues and provides issue reports. On-demand crawls help users validate fixes and refresh selected data.

Backlink analysis: Link Research and Link Tracking tools support backlink discovery, link monitoring and competitor link analysis.

Competitive research: Domain Overview, Keyword Gap and related research tools help identify competitor keywords, ranking opportunities and search visibility differences.

Reporting: Moz Pro supports scheduled reports, branded reports, report templates and custom reporting workflows, depending on plan.

AI search visibility: Paid plans include AI Visibility Dashboards, tracked prompts, AI model monitoring, citation data and AI Content Brief allowances that vary by plan.

Moz Pro pricing is plan-based and varies by monthly or annual billing. The current public pricing page lists Standard at $99 per month or $79 per month when billed annually, Medium at $179 monthly or $143 annually, and Large at $299 monthly or $239 annually. Annual billing is advertised as a 20% discount.

Moz also lists a $49 per month entry-level option for individuals managing one website. Enterprise pricing requires a sales inquiry. Paid plans can add seats and usage allowances for additional fees.

Moz advertises a free trial, but the public pricing page does not state a trial duration. A limited free Moz account provides access to selected MozBar, Keyword Explorer and Link Explorer functionality.

Pros: Moz Pro covers major SEO workflows in one platform. Its interface and educational resources are accessible to less experienced users. Campaigns, custom reports and MozBar support recurring SEO work.

Cons: Lower plans impose limits on campaigns, tracked keywords, crawled pages and research queries. Independent reviews also identify narrower niche keyword coverage, slower crawling in some cases and less extensive integrations than certain competitors.

Comparable products include Semrush, Ahrefs, SE Ranking, Serpstat and SEobility. Semrush and Ahrefs are common alternatives for broader competitive and backlink research. SE Ranking and SEobility may suit teams seeking lower-cost SEO suites with rank tracking and auditing.

Does Moz Pro offer a free trial?
Moz advertises a free trial, but its public pricing page does not specify the duration.

What platforms support Moz Pro?
Moz Pro is a browser-based web application. MozBar Premium is provided as a Chrome SEO toolbar, and Moz offers a separate API for link data.

Does Moz Pro have an API?
Yes. Moz provides a Links API with token authentication, JSON requests and documented endpoints for link-related data.

Does Moz Pro integrate with Google Analytics?
Yes. Moz Pro Campaigns can connect to Google Analytics, including GA4, to display traffic and landing-page data.

Is Google Search Console listed as a direct integration?
The reviewed Moz documentation verified Google Analytics integration, but did not verify a current direct Google Search Console integration.

Who is Moz Pro best for?
It is best suited to in-house marketers, agencies, consultants and small-to-mid-sized businesses that need combined SEO research, auditing, rank tracking and reporting.