14-day free trial
$0
14 days
Fully functional trial with starter usage, including up to 10 projects, 750 tracked keywords per day and 20 AI prompts per day. No credit card required.
Check current pricing →S
SE Ranking
SE Ranking is a web-based SEO platform for rank tracking, keyword research, audits, competitor analysis, reporting, local SEO and AI search visibility.
Editorial overview
Aggregated Overview
The platform combines rank tracking, keyword and competitor research, technical audits, backlink tools, content workflows, local marketing and AI visibility tracking. Public G2 and Gartner ratings indicate strong user sentiment, while plan limits and paid add-ons affect value for larger teams.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
SE Ranking Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, API, iOS, MCP, Web
TechZella assessment
8.5/10
Overview
SE Ranking is a cloud-based SEO platform developed by SER Acquisition Inc. It supports search visibility work across keyword research, rank tracking, technical auditing, backlinks, content optimization, local marketing and competitor research.
The platform also includes AI search visibility capabilities. Its current plans support tracking prompts and AI results, while the AI Search add-on expands monitoring across services such as Google AI Overviews, Google AI Mode, Perplexity and ChatGPT.
SE Ranking offers web access alongside Android and iOS applications. The company reports a remote team of more than 150 professionals and says its platform has served more than one million SEO professionals, businesses and agencies.
SE Ranking Features
SEO Research
- Keyword research
- Competitive research
- Domain analysis
- Paid-search and PPC data
- SERP analysis
Rank Tracking
- Google, Google Mobile, Google Maps, Yahoo, Bing and YouTube tracking
- Local and map rank tracking
- Historical rankings
- SERP feature monitoring
- Search visibility and traffic forecasts
Technical SEO
- Website Audit
- On-page SEO checker
- Crawl issue detection
- Page-change monitoring
- SEO task management
Backlinks
- Backlink Checker
- Backlink Monitor
- Referring-domain analysis
- Linked-page analysis
- Toxic and broken backlink monitoring
Content
- Content Editor
- Content Score
- AI Writer
- Content analysis
- WordPress article export
Local SEO
- Local Marketing module
- Google Business Profile integration
- Facebook listing integration
- Apple Business Connect integration
- Bing Places integration
- Listing management across 100+ directories
AI Search
- AI prompt tracking
- AI result tracking
- AI competitor research
- AI visibility metrics
- SE Visible integration through the AI Search add-on
Reporting and Collaboration
- Scheduled reports
- Custom dashboards
- Guest links
- Looker Studio integration
- White-label reporting through Agency Pack
Integrations and Automation
- Google Analytics 4
- Google Search Console
- Google Ads
- Matomo
- Whatagraph
- AgencyAnalytics
- Reportz
- Zapier
- Make.com
- n8n
- Wix
- WordPress
- API
- MCP server
SE Ranking Specifications
| Deployment | Cloud-based SaaS |
|---|---|
| Primary platform | Web |
| Mobile applications | Android and iOS |
| API | Project API, Data API and standalone API product |
| AI connectivity | MCP server |
| Free trial | 14 days, no credit card required |
| Core annual price | $103.20 per month equivalent |
| Growth annual price | $223.20 per month equivalent |
| Company founded | 2012 |
| Company team | 150+ professionals |
| Legal entity | SER Acquisition Inc. |
| Headquarters or legal address | 1209 Orange Street, Wilmington, Delaware 19801, United States |
| Supported search engines | Google, Google Mobile, Google Maps, Yahoo, Bing and YouTube |
| Integrations | GA4, GSC, Google Ads, Matomo, Looker Studio, Whatagraph, AgencyAnalytics, Reportz, Zapier, Make, n8n, Wix and WordPress |
SE Ranking Pricing & Plans
Core
$103.20 annual equivalent or $129 monthly
month
Includes 10 projects, one manager seat, 2,000 daily tracked keywords, 25,000 monthly API credits and core SEO tools.
Check current pricing →Growth
$223.20 annual equivalent or $279 monthly
month
Includes 30 projects, three manager seats, 5,000 daily tracked keywords, 100,000 monthly API credits, historical data and page-change monitoring.
Check current pricing →Enterprise
Custom
custom
Custom limits, flexible terms, full API access and advanced integrations for larger teams.
Check current pricing →Agency Pack
From $69
month
Annual-billing add-on with white-label reporting, client seats, scheduled reports, AI summaries and lead-generation tools.
Check current pricing →AI Search
From $71.20 annual equivalent or $89 monthly
month
Add-on for AI visibility tracking, AI competitor research and access to SE Visible capabilities.
Check current pricing →API add-on
From $45
month
Annual-billing add-on providing API credits for backlinks, domain analysis, keyword research, AI search and website audit data.
Check current pricing →Standalone SE Ranking API
From $179
month
Annual-billing standalone API product with usage-based credits and volume discounts.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.5/10Moderate confidence
The platform combines rank tracking, keyword and competitor research, technical audits, backlink tools, content workflows, local marketing and AI visibility tracking. Public G2 and Gartner ratings indicate strong user sentiment, while plan limits and paid add-ons affect value for larger teams.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
SE Ranking Pros & Cons
Pros
- Broad SEO toolkit covering research, rankings, audits, backlinks, content and local marketing.
- Supports web, Android and iOS access.
- Provides official API and MCP options for automation and AI-assisted workflows.
- Includes integrations with major analytics, reporting, automation and website platforms.
- Offers agency features such as guest links, scheduled reporting and optional white labeling.
- Provides a fully functional 14-day trial without requiring a credit card.
Cons
- Core and Growth plans impose limits on projects, tracked keywords, prompts, audit pages and API credits.
- Full enterprise API access requires custom pricing or additional API products.
- White-label reporting requires the separate Agency Pack add-on.
- AI search monitoring requires the AI Search add-on or an eligible plan configuration.
- The platform's extensive feature set may require onboarding for new SEO users.
Community feedback
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SE Ranking Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with SE Ranking.
FAQ
Is SE Ranking cloud-based?
Yes. The primary product runs through a web interface, with companion Android and iOS applications.
Does SE Ranking offer a free trial?
Yes. SE Ranking provides a fully functional 14-day trial without requiring a credit card.
Does SE Ranking have an API?
Yes. It provides Project API and Data API capabilities, plus a standalone API product and API add-on options.
Which integrations does SE Ranking support?
Official integrations include Google Analytics 4, Google Search Console, Google Ads, Matomo, Looker Studio, Whatagraph, AgencyAnalytics, Reportz, Zapier, Make, n8n, Google Business Profile, Facebook, Apple Business Connect, Bing Places, Wix and WordPress.
Can SE Ranking track AI search visibility?
Yes. Its plans include AI prompt and result tracking, while the AI Search add-on expands monitoring across several major AI search services.
Does SE Ranking support white-label reporting?
Yes. White-label platform and reporting features are available through the Agency Pack add-on.