SE Ranking

SE Ranking is a web-based SEO platform for rank tracking, keyword research, audits, competitor analysis, reporting, local SEO and AI search visibility.

8.5/10 TechZella Score
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At a glance

Quick Verdict

The platform combines rank tracking, keyword and competitor research, technical audits, backlink tools, content workflows, local marketing and AI visibility tracking. Public G2 and Gartner ratings indicate strong user sentiment, while plan limits and paid add-ons affect value for larger teams.

Overview

SE Ranking is a cloud-based SEO platform developed by SER Acquisition Inc. It supports search visibility work across keyword research, rank tracking, technical auditing, backlinks, content optimization, local marketing and competitor research.

The platform also includes AI search visibility capabilities. Its current plans support tracking prompts and AI results, while the AI Search add-on expands monitoring across services such as Google AI Overviews, Google AI Mode, Perplexity and ChatGPT.

SE Ranking offers web access alongside Android and iOS applications. The company reports a remote team of more than 150 professionals and says its platform has served more than one million SEO professionals, businesses and agencies.

Key Features

Rank tracking monitors positions across Google, Google Mobile, Google Maps, Yahoo, Bing and YouTube. Users can organize rankings by location, device, language, SERP feature and historical period.

Keyword and competitive research provide keyword metrics, competitor traffic estimates, paid-search data and domain-level comparisons. Backlink tools monitor referring domains, linked pages, backlink status and potential risks.

Website Audit evaluates technical and on-page issues across crawled pages. Content tools include content analysis, a Content Score, an AI Writer and workflows for improving pages against competing search results.

Local Marketing supports local rank tracking, listing management and business-profile monitoring. Reporting tools include scheduled reports, guest links, dashboards and Looker Studio connections. The Agency Pack adds white-label reporting and client-facing controls.

SE Ranking provides a Project API and Data API for programmatic SEO data access. Its MCP server connects SEO data with AI assistants and supports workflows involving keyword research, domain analysis, backlinks and audits.

Pricing

SE Ranking offers a 14-day fully functional trial without requiring a credit card. Trial usage includes up to 10 projects, 750 tracked keywords per day and 20 AI prompts per day.

The Core plan is listed at $129 per month with monthly billing, or $103.20 per month when billed annually. It includes 10 projects, one manager seat, 2,000 daily tracked keywords, 25,000 monthly API credits and standard SEO tools.

The Growth plan is listed at $279 per month with monthly billing, or $223.20 per month when billed annually. It includes 30 projects, three manager seats, 5,000 daily tracked keywords, 100,000 monthly API credits, historical data and page-change monitoring.

Enterprise pricing is custom and includes flexible limits, full API access and advanced integrations. Optional add-ons include Agency Pack from $69 per month annually, AI Search from $71.20 per month annually, and an API add-on from $45 per month annually. The standalone SE Ranking API starts at $179 per month with annual billing.

Pros & Cons

SE Ranking covers a broad set of SEO activities in one cloud platform. Its integration catalog includes Google Analytics 4, Google Search Console, Google Ads, Matomo, Looker Studio, Whatagraph, AgencyAnalytics, Zapier, Make, n8n, Wix and WordPress.

The product supports mobile access, APIs and MCP-based automation. Its agency features include guest links, scheduled reporting and an optional white-label package.

Plan limits are structured around projects, tracked keywords, prompts, audit pages and API credits. Larger agencies may need higher plans or paid add-ons for expanded capacity, advanced API access, white labeling or AI search tracking.

Alternatives

Comparable SEO platforms include Semrush, Ahrefs, Moz Pro, Mangools, SE Ranking’s closest rank-tracking alternatives, and Serpstat. Semrush and Ahrefs are broader enterprise-oriented suites, while Moz Pro and Mangools generally target simpler SEO workflows.

SE Ranking is best compared with these products across database coverage, rank-tracking limits, backlink depth, reporting, local SEO functions, API access and AI search monitoring.

FAQ

Is SE Ranking cloud-based?
Yes. The primary product runs through a web interface, with companion Android and iOS applications.

Does SE Ranking offer a free trial?
Yes. SE Ranking provides a fully functional 14-day trial without requiring a credit card.

Does SE Ranking have an API?
Yes. It provides Project API and Data API capabilities, plus a standalone API product and API add-on options.

Which integrations does SE Ranking support?
Official integrations include Google Analytics 4, Google Search Console, Google Ads, Matomo, Looker Studio, Whatagraph, AgencyAnalytics, Reportz, Zapier, Make, n8n, Google Business Profile, Facebook, Apple Business Connect, Bing Places, Wix and WordPress.

Can SE Ranking track AI search visibility?
Yes. Its plans include AI prompt and result tracking, while the AI Search add-on expands monitoring across several major AI search services.

Does SE Ranking support white-label reporting?
Yes. White-label platform and reporting features are available through the Agency Pack add-on.

Capabilities

Features

SEO Research

  • Keyword research
  • Competitive research
  • Domain analysis
  • Paid-search and PPC data
  • SERP analysis

Rank Tracking

  • Google, Google Mobile, Google Maps, Yahoo, Bing and YouTube tracking
  • Local and map rank tracking
  • Historical rankings
  • SERP feature monitoring
  • Search visibility and traffic forecasts

Technical SEO

  • Website Audit
  • On-page SEO checker
  • Crawl issue detection
  • Page-change monitoring
  • SEO task management

Backlinks

  • Backlink Checker
  • Backlink Monitor
  • Referring-domain analysis
  • Linked-page analysis
  • Toxic and broken backlink monitoring

Content

  • Content Editor
  • Content Score
  • AI Writer
  • Content analysis
  • WordPress article export

Local SEO

  • Local Marketing module
  • Google Business Profile integration
  • Facebook listing integration
  • Apple Business Connect integration
  • Bing Places integration
  • Listing management across 100+ directories

AI Search

  • AI prompt tracking
  • AI result tracking
  • AI competitor research
  • AI visibility metrics
  • SE Visible integration through the AI Search add-on

Reporting and Collaboration

  • Scheduled reports
  • Custom dashboards
  • Guest links
  • Looker Studio integration
  • White-label reporting through Agency Pack

Integrations and Automation

  • Google Analytics 4
  • Google Search Console
  • Google Ads
  • Matomo
  • Whatagraph
  • AgencyAnalytics
  • Reportz
  • Zapier
  • Make.com
  • n8n
  • Wix
  • WordPress
  • API
  • MCP server
Product details

Specifications

DeploymentCloud-based SaaS
Primary platformWeb
Mobile applicationsAndroid and iOS
APIProject API, Data API and standalone API product
AI connectivityMCP server
Free trial14 days, no credit card required
Core annual price$103.20 per month equivalent
Growth annual price$223.20 per month equivalent
Company founded2012
Company team150+ professionals
Legal entitySER Acquisition Inc.
Headquarters or legal address1209 Orange Street, Wilmington, Delaware 19801, United States
Supported search enginesGoogle, Google Mobile, Google Maps, Yahoo, Bing and YouTube
IntegrationsGA4, GSC, Google Ads, Matomo, Looker Studio, Whatagraph, AgencyAnalytics, Reportz, Zapier, Make, n8n, Wix and WordPress
Visual preview

Demo & Screenshots

Screenshots are not available yet.TechZella will add verified product images when suitable official screenshots are found.
Our evidence-based assessment

TechZella Score

A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.

8.5/10Moderate confidence
Features8.8
Ease of Use8.5
Value for Money8.2
Performance8.5
Support8.1
User Sentiment8.6

The platform combines rank tracking, keyword and competitor research, technical audits, backlink tools, content workflows, local marketing and AI visibility tracking. Public G2 and Gartner ratings indicate strong user sentiment, while plan limits and paid add-ons affect value for larger teams.

Methodology v1.0. This is a TechZella editorial assessment, not a direct user-review average.

Independent review sources

Trusted Ratings

Ratings are published by the respective review platforms and may change over time.

Plans & pricing

Pricing

14-day free trial

$0
14 days

Fully functional trial with starter usage, including up to 10 projects, 750 tracked keywords per day and 20 AI prompts per day. No credit card required.

Check current pricing →

Core

$103.20 annual equivalent or $129 monthly
month

Includes 10 projects, one manager seat, 2,000 daily tracked keywords, 25,000 monthly API credits and core SEO tools.

Check current pricing →

Growth

$223.20 annual equivalent or $279 monthly
month

Includes 30 projects, three manager seats, 5,000 daily tracked keywords, 100,000 monthly API credits, historical data and page-change monitoring.

Check current pricing →

Enterprise

Custom
custom

Custom limits, flexible terms, full API access and advanced integrations for larger teams.

Check current pricing →

Agency Pack

From $69
month

Annual-billing add-on with white-label reporting, client seats, scheduled reports, AI summaries and lead-generation tools.

Check current pricing →

AI Search

From $71.20 annual equivalent or $89 monthly
month

Add-on for AI visibility tracking, AI competitor research and access to SE Visible capabilities.

Check current pricing →

API add-on

From $45
month

Annual-billing add-on providing API credits for backlinks, domain analysis, keyword research, AI search and website audit data.

Check current pricing →

Standalone SE Ranking API

From $179
month

Annual-billing standalone API product with usage-based credits and volume discounts.

Check current pricing →

Pricing may change. Verify current plans on the vendor's website.

Editorial assessment

Pros & Cons

Pros

  • Broad SEO toolkit covering research, rankings, audits, backlinks, content and local marketing.
  • Supports web, Android and iOS access.
  • Provides official API and MCP options for automation and AI-assisted workflows.
  • Includes integrations with major analytics, reporting, automation and website platforms.
  • Offers agency features such as guest links, scheduled reporting and optional white labeling.
  • Provides a fully functional 14-day trial without requiring a credit card.

Cons

  • Core and Growth plans impose limits on projects, tracked keywords, prompts, audit pages and API credits.
  • Full enterprise API access requires custom pricing or additional API products.
  • White-label reporting requires the separate Agency Pack add-on.
  • AI search monitoring requires the AI Search add-on or an eligible plan configuration.
  • The platform's extensive feature set may require onboarding for new SEO users.
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