Sender

Sender is a web-based email marketing and transactional messaging platform developed by Sender, also identified as UAB Sender.lt. The company was founded in Lithuania in 2012 and lists its headquarters in Vilnius.

The product supports newsletters, bulk email, visual marketing workflows, SMS campaigns, transactional messages, landing pages, signup forms, popups, contact segmentation and campaign analytics. It targets small and growing businesses, ecommerce operators, SaaS companies, nonprofits and event organizers.

Sender provides a drag-and-drop email editor, HTML editing, responsive templates, personalization, reusable content blocks and email previews. Campaign tools include segmentation, behavioral targeting, A/B testing, real-time reports, click heatmaps and Google Analytics tracking.

Its automation builder supports triggers, delays, conditions, custom events and ecommerce workflows. Available workflows include abandoned-cart, product recommendation, post-purchase and win-back scenarios.

Sender also includes landing pages, embedded forms, popups, SMS campaigns and transactional email delivery. Integrations include Shopify, WooCommerce, WordPress, PrestaShop and more than 100 other connectors, according to Sender’s feature comparison information.

The Sender API uses REST principles and the base URL https://api.sender.net/v2/. Developers can manage subscribers, retrieve campaign statistics, send campaigns, send transactional emails, activate workflows and create custom events. SMTP access is also available.

Sender offers a Free Forever plan with no stated expiration. It supports up to 2,500 subscribers and 15,000 emails per month, with email newsletters, automation, landing pages, forms, popups and transactional email. Free accounts include Sender branding.

The Standard plan is listed from $6.30 per month on the displayed introductory annual offer for up to 500 subscribers and 6,000 monthly emails. It removes Sender branding and adds SMS, A/B testing, additional seats and ecommerce reports.

The Professional plan is listed from $10.50 per month on the displayed introductory annual offer for up to 500 subscribers and 12,000 monthly emails. It adds advanced automation, advanced reports, priority support and free SMS credits subject to plan terms.

Enterprise pricing is custom. Sender states that prices vary by subscriber or sending volume, and annual billing discounts may apply. The official pricing page should be checked for the current amount at the required contact volume.

Pros

• A permanent free plan supports 2,500 subscribers and 15,000 monthly emails.
• Email, SMS and transactional messaging are available in one platform.
• The product includes visual automation, landing pages, forms and popups.
• REST API and SMTP access support custom application integrations.
• Public reviews commonly describe the interface and customer support positively.

Cons

• The free plan includes Sender branding and limits accounts to one seat.
• Advanced reporting, webhooks and some collaboration features require paid plans.
• Professional-plan dedicated IP access depends on eligibility and account volume.
• G2 review summaries identify limitations in template variety, customization and advanced segmentation compared with larger platforms.

Comparable alternatives include MailerLite for newsletter and automation workflows, Brevo for email and SMS campaigns, Mailchimp for broader marketing automation, GetResponse for email funnels and webinars, and ActiveCampaign for advanced customer automation.

Does Sender have a free trial?
Sender provides a Free Forever plan rather than a time-limited trial. It supports up to 2,500 subscribers and 15,000 emails per month.

Does Sender provide an API?
Yes. Sender provides a REST API for subscriber management, campaign operations, transactional messages, workflow activation, statistics and custom events.

Does Sender support SMTP?
Yes. SMTP access is available for transactional and application-triggered email delivery.

What integrations does Sender support?
Sender lists integrations for Shopify, WordPress, WooCommerce, PrestaShop and more than 100 additional integrations. Its official materials also identify Zapier, Magento and other ecommerce or CMS connectors.

Which platforms does Sender support?
Sender is primarily a web application. It also supports API and SMTP connections for external systems. No verified native Windows, macOS, Android or iOS application was identified.

Does Sender support SMS?
Yes. SMS campaigns and automated SMS flows are available, with SMS features varying by plan.