Free Forever
$0
month
Up to 2,500 subscribers and 15,000 emails per month. Includes newsletters, automation, landing pages, forms, popups and transactional email. Sender branding applies.
Check current pricing →S
Sender
Sender is a web-based email marketing platform for newsletters, automation, SMS, transactional email, landing pages and subscriber management.
Editorial overview
Aggregated Overview
Sender combines newsletters, visual automation, SMS, transactional email, landing pages, forms, analytics and API access. Its free plan supports 2,500 subscribers and 15,000 monthly emails. Public G2 and Trustpilot reviews report strong usability and customer support, while G2 feedback notes fewer a
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Sender Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
API, SMTP, Web
TechZella assessment
8.6/10
Overview
Sender is a web-based email marketing and transactional messaging platform developed by Sender, also identified as UAB Sender.lt. The company was founded in Lithuania in 2012 and lists its headquarters in Vilnius.
The product supports newsletters, bulk email, visual marketing workflows, SMS campaigns, transactional messages, landing pages, signup forms, popups, contact segmentation and campaign analytics. It targets small and growing businesses, ecommerce operators, SaaS companies, nonprofits and event organizers.
Sender Pros & Cons
Pros
- Permanent free plan with 2,500 subscribers and 15,000 monthly emails.
- Email, SMS and transactional messaging are available together.
- Visual automation, forms, popups and landing pages are included.
- REST API and SMTP support custom integrations.
- Public G2 and Trustpilot reviews report strong ease of use and support.
Cons
- Free accounts include Sender branding.
- The free plan supports only one seat.
- Advanced reports, webhooks and collaboration controls vary by paid tier.
- Some advanced segmentation, customization and template options may be less extensive than enterprise-focused competitors.
- Dedicated IP access is limited to eligible Professional and Enterprise accounts.
Sender Pricing & Plans
Standard
From $6.30
month
Displayed introductory annual price for up to 500 subscribers and 6,000 monthly emails. Adds SMS, more seats, branding removal, A/B testing and ecommerce reports.
Check current pricing →Professional
From $10.50
month
Displayed introductory annual price for up to 500 subscribers and 12,000 monthly emails. Adds advanced automation, advanced reporting, priority support and SMS credits subject to plan terms.
Check current pricing →Enterprise
Custom
month
Custom plans for larger organizations, with expanded permissions, support, security and volume capabilities.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Sender Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Sender.
Sender Features
Email Marketing
- Drag-and-drop email builder
- HTML email editor
- Responsive templates
- Email newsletters
- Bulk email campaigns
- Personalization and dynamic content
- Email preview and testing
- A/B testing on eligible plans
Marketing Automation
- Visual workflow builder
- Triggers, delays and behavioral conditions
- Custom events
- Lead nurturing
- Abandoned-cart workflows
- Product recommendation workflows
- Post-purchase workflows
- Win-back workflows
SMS Marketing
- One-off SMS campaigns
- Automated SMS flows
- Email and SMS orchestration
- SMS availability varies by plan
Audience Management
- Subscriber management
- Tags and custom fields
- Behavioral segmentation
- Engagement segmentation
- Location-based segmentation
- Signup forms
- Popups and bars
Analytics
- Real-time campaign reports
- Open and click tracking
- Click heatmaps
- Conversion tracking
- Revenue reporting
- Automation reports
- Audience growth reports
- Google Analytics tracking
Transactional Email and Developer Tools
- REST API
- SMTP access
- Transactional email campaigns
- Event webhooks on eligible plans
- Campaign statistics endpoints
- Workflow activation endpoints
- Custom event endpoints
Integrations
- Shopify
- WordPress
- WooCommerce
- PrestaShop
- Magento
- Zapier
- 100+ additional integrations
Sender Specifications
| Product type | Cloud-based email marketing and transactional email software |
|---|---|
| Deployment | Web application |
| API | REST API v2 |
| SMTP | Available |
| Free trial | Free Forever plan, no stated expiration |
| Free plan limit | 2,500 subscribers and 15,000 emails per month |
| Integrations | Shopify, WordPress, WooCommerce, PrestaShop, Magento, Zapier and 100+ others |
| Interface languages | English, Lithuanian, Polish and Spanish |
| Support | 24/7 email and chat support |
| Security and compliance | GDPR compliant; Sender states that it is ISO certified |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.6/10Moderate confidence
Sender combines newsletters, visual automation, SMS, transactional email, landing pages, forms, analytics and API access. Its free plan supports 2,500 subscribers and 15,000 monthly emails. Public G2 and Trustpilot reviews report strong usability and customer support, while G2 feedback notes fewer advanced customization options than larger enterprise platforms.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Community feedback
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FAQ
Does Sender have a free trial?
Sender provides a Free Forever plan rather than a time-limited trial. It supports up to 2,500 subscribers and 15,000 emails per month.
Does Sender provide an API?
Yes. Sender provides a REST API for subscriber management, campaign operations, transactional messages, workflow activation, statistics and custom events.
Does Sender support SMTP?
Yes. SMTP access is available for transactional and application-triggered email delivery.
What integrations does Sender support?
Sender lists integrations for Shopify, WordPress, WooCommerce, PrestaShop and more than 100 additional integrations. Its official materials also identify Zapier, Magento and other ecommerce or CMS connectors.
Which platforms does Sender support?
Sender is primarily a web application. It also supports API and SMTP connections for external systems. No verified native Windows, macOS, Android or iOS application was identified.
Does Sender support SMS?
Yes. SMS campaigns and automated SMS flows are available, with SMS features varying by plan.