Sender is a web-based email marketing platform for campaigns, automation, subscriber capture, and transactional email, with SMS and ecommerce integrations.
Editorial assessment based on documented campaign, automation, ecommerce, API, and transactional email features; published plan limits; and G2's aggregate rating and publicly visible review samples. These scores are not hands-on test results.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Sender is a cloud-based email marketing service operated by UAB Sender.lt in Vilnius, Lithuania. It combines campaign creation, subscriber capture, automation, and transactional email.
Its Free plan is intended for smaller lists, while paid plans scale limits and team access by subscriber tier. Ecommerce connections support store data synchronization and purchase-related campaigns.
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Small businesses, ecommerce teams, and SaaS companies that want newsletters, automated sequences, subscriber forms, and transactional email in one service.
Organizations with high sending volumes or strict control over sender reputation should check plan limits and IP allocation; dedicated IPs are available on higher tiers, while Free and Standard use shared IPs, and should evaluate alternatives such as MailerLite or Mailchimp instead.
REST API, SaaS, Web, WordPress, Zapier
8.3/10
These are the product-specific differences that may matter when deciding whether the software fits your workflow. They are based on documented evidence rather than a universal ranking.
These are documented constraints or practical friction points that may matter before you adopt the product.
Standard provides 12 times the selected subscriber count in monthly emails; Professional provides 24 times. Estimate both list size and sending frequency before selecting a tier.
Evidence source ↗Organizations that require a dedicated sender reputation should check eligibility and cost implications before choosing a plan.
Evidence source ↗A team may need an administrator to configure and maintain integrations, and should securely manage token lifetime and permissions.
Evidence source ↗Permanent plan; up to 2,500 subscribers and 15,000 emails per month, one seat, and Sender branding. New Free accounts receive a 14-day Professional trial.
Check current pricing →Official pricing page displayed this first-year annual promotional rate at 500 subscribers, billed as $75.60 for the first year. Price changes by subscriber tier and billing cycle.
Check current pricing →Official pricing page displayed this first-year annual promotional rate at 500 subscribers, billed as $126 for the first year. Includes advanced automation and reports; dedicated IP availability depends on plan size.
Check current pricing →Quote-based plan with unlimited emails and seats, SAML v2 SSO, audit activity logs, service-level agreement, dedicated success manager, and phone support.
Check current pricing →Email credits can be purchased without a recurring subscription. It includes unlimited subscribers but excludes SMS campaigns and some advanced features.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Sender.
| Deployment | Vendor-hosted SaaS |
|---|---|
| Interface | Web |
| API | REST API v2 over HTTPS; access token required |
| Webhooks | Available on Standard and Professional plans for selected subscriber, group, campaign, and bounce events |
| Free plan limit | 2,500 subscribers and 15,000 emails per month |
| Free plan seats | 1 |
| Standard email allowance | 12 times selected subscriber tier per month |
| Professional email allowance | 24 times selected subscriber tier per month |
| Enterprise email allowance | Unlimited |
| Dedicated IP | Available on qualifying Professional plans; Free and Standard use shared IPs |
| Interface languages | English, Lithuanian, Polish, and Spanish |
| Support | 24/7 email and live chat; priority support on Professional and phone support on Enterprise |
| Tax | Displayed prices exclude VAT; applicable VAT depends on country |
Verified installation, hosting, administration, or environment details that can affect implementation.
| Installation or hosting | Vendor-hosted web service; no self-hosted deployment option was identified in the reviewed product and help pages. Source ↗ |
|---|---|
| API transport | REST API at api.sender.net/v2; API requests are served over HTTPS. Source ↗ |
Documented portability, standards, export, or switching considerations. No switching-cost score is shown unless the evidence supports one.
Sender documents contact migration and import options, including automatic imports from supported email marketing providers. The vendor advertises migration assistance.
Evidence source ↗A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
Editorial assessment based on documented campaign, automation, ecommerce, API, and transactional email features; published plan limits; and G2's aggregate rating and publicly visible review samples. These scores are not hands-on test results.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Key claims are linked to the sources used to verify them. This evidence record is separate from third-party user ratings.
TechZella evaluates software using documented product capabilities, pricing information, usability and value considerations, independent user evidence where available, and competitive context. The assessment is an editorial review, not a hands-on test unless one is explicitly identified. Our editorial assessment is based on 4 documented sources.
The official pricing page lists these limits, one seat, and Sender branding for the Free plan.
View source ↗Verified 2026-10-13The official pricing page says the trial ends automatically, after which the account remains on the Free plan unless upgraded.
View source ↗Verified 2026-10-13The API introduction describes these integration tasks and documents the REST-style v2 API over HTTPS.
View source ↗Verified 2026-10-13Sender's integration guide identifies ecommerce connections and a WordPress content-management integration, with details on how they connect.
View source ↗Verified 2026-10-13The official pricing page lists custom pricing, annual billing, SSO, audit activity logs, and other enterprise provisions.
View source ↗Verified 2026-10-13G2's public Sender review page showed the aggregate rating and review count in page metadata.
View source ↗Verified 2026-10-13Answers begin with the clearest available response, followed by the context that helps you act on it.
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This history records material data changes detected when TechZella re-researched the profile.
