Omnisend

Omnisend is a cloud-based marketing automation platform designed for ecommerce businesses. It combines email campaigns, SMS, web push notifications, signup forms, audience segmentation, advertising audiences, and automated workflows.

The company began in 2014 as Soundest, an email marketing product for ecommerce brands. It adopted the Omnisend name in 2017 and later added SMS, web push, broader ecommerce integrations, and AI-assisted marketing tools.

Omnisend supports native connections with ecommerce platforms including Shopify, WooCommerce, BigCommerce, Wix, Shoplazza, Ecwid, nopCommerce, WordPress, and other supported platforms. Custom storefronts can connect through tracking scripts and the Omnisend API.

Omnisend provides a drag-and-drop email builder with responsive templates, product listings, discount codes, product recommendations, personalization fields, conditional content, A/B testing, and desktop and mobile previews.

Its automation tools support event-driven workflows for welcome messages, abandoned carts, browse activity, order events, post-purchase communication, customer reactivation, and other ecommerce journeys.

Audience tools include contact profiles, behavioral segmentation, signup forms, landing pages, lead capture, customer attributes, and synchronized Facebook and Google advertising audiences.

Omnisend also offers SMS and web push messaging, campaign reporting, revenue attribution, AI-assisted forms and reporting, personalized sending times, and AI-based product recommendations. Feature availability and message limits depend on the plan.

Omnisend has a free plan with no credit card requirement. The Free plan includes up to 500 emails per month for up to 250 contacts, plus 500 web push notifications per month.

The Standard plan starts at $16 per month and is based on the number of billable contacts. It includes email credits, unlimited web push notifications, and live support. SMS is not available for new Standard subscriptions under the current pricing structure.

The Pro plan starts at $59 per month and includes unlimited email and web push sending. New Pro subscribers can add SMS using volume-based pricing starting at $0.007 per message.

Omnisend also advertises a 30% starter discount for new paid subscribers who pay three months upfront. Pricing increases with contact volume and message usage.

Pros:

• Designed specifically for ecommerce data and customer journeys.
• Native integrations are available for major ecommerce platforms.
• Combines email, SMS, web push, automation, and audience tools.
• Offers a permanent free plan with no credit card requirement.
• Provides REST and JavaScript APIs for custom integrations.
• G2 reports a 4.6 out of 5 rating across 1,181 public reviews.

Cons:

• Free-plan email and contact limits are restrictive for larger lists.
• SMS availability and pricing vary by subscription plan and signup date.
• Custom ecommerce integrations require technical implementation.
• Some advanced capabilities depend on higher paid tiers or usage volume.

Klaviyo is a comparable ecommerce-focused platform with email, SMS, segmentation, and customer data tools.

Mailchimp is an established email marketing platform with campaign, automation, audience, and ecommerce features.

ActiveCampaign combines email marketing, automation, CRM, sales workflows, and customer messaging.

Drip focuses on ecommerce CRM, email automation, segmentation, and revenue-oriented customer journeys.

Brevo provides email, SMS, automation, transactional messaging, and broader communications tools.

Does Omnisend have a free trial?
Omnisend offers a free plan rather than a time-limited trial. The plan can be used without a credit card and includes up to 500 emails monthly for up to 250 contacts.

What platforms integrate with Omnisend?
Supported platforms include Shopify, WooCommerce, BigCommerce, Wix, Shoplazza, Ecwid, nopCommerce, WordPress, and other ecommerce systems. Custom platforms can use the API.

Does Omnisend have an API?
Yes. Omnisend provides REST APIs for contacts, orders, products, events, campaigns, templates, segments, and analytics. Its JavaScript API supports website activity tracking.

Is Omnisend web-based?
Yes. Omnisend is delivered as a browser-based SaaS application. Developers can also connect systems through its API and JavaScript tracking tools.

Who is Omnisend best for?
It is best suited to ecommerce merchants and teams that need coordinated email, SMS, web push, segmentation, and automated customer journeys.