Free
$0
month
Up to 500 emails per month for up to 250 contacts, plus 500 web push notifications per month. No credit card required.
Check current pricing →O
Omnisend
Omnisend is an ecommerce marketing automation platform for email, SMS, web push, segmentation, campaigns, and automated customer journeys.
Editorial overview
Aggregated Overview
Omnisend combines email, SMS, web push, automation, segmentation, ecommerce integrations, and AI-assisted features. G2 reports strong overall user sentiment, while the free plan and native store integrations support value and usability.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Omnisend Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
API, JavaScript, Web
TechZella assessment
8.6/10
Overview
Omnisend is a cloud-based marketing automation platform designed for ecommerce businesses. It combines email campaigns, SMS, web push notifications, signup forms, audience segmentation, advertising audiences, and automated workflows.
The company began in 2014 as Soundest, an email marketing product for ecommerce brands. It adopted the Omnisend name in 2017 and later added SMS, web push, broader ecommerce integrations, and AI-assisted marketing tools.
Omnisend supports native connections with ecommerce platforms including Shopify, WooCommerce, BigCommerce, Wix, Shoplazza, Ecwid, nopCommerce, WordPress, and other supported platforms. Custom storefronts can connect through tracking scripts and the Omnisend API.
Omnisend Pros & Cons
Pros
- Ecommerce-focused data model and automation workflows
- Native integrations with major ecommerce platforms
- Email, SMS, and web push support in one platform
- Permanent free plan with no credit card requirement
- REST and JavaScript APIs for custom integrations
- Strong public G2 rating and review volume
Cons
- Free-plan sending and contact limits are modest
- SMS access depends on plan and subscription date
- Custom integrations require developer work
- Higher-volume usage increases subscription costs
- Some advanced reporting and support options require paid tiers
Omnisend Pricing & Plans
Standard
$16
month
Starting price based on contact volume. Includes email credits, unlimited web push notifications, and live support. New Standard subscriptions do not include SMS.
Check current pricing →Pro
$59
month
Starting price with unlimited email and web push sending. New subscribers can add SMS through volume-based pricing starting at $0.007 per message.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Omnisend Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Omnisend.
Omnisend Features
Email Marketing
- Drag-and-drop email builder
- Responsive templates
- Product listings and recommendations
- Discount code blocks
- Personalization fields
- Conditional content
- A/B testing
- Desktop and mobile previews
Marketing Automation
- Welcome workflows
- Abandoned-cart automation
- Browse-abandonment workflows
- Post-purchase automation
- Order-event triggers
- Customer reactivation workflows
- Behavior-based automation
Messaging Channels
- Email campaigns
- SMS campaigns
- Web push notifications
- Signup forms
- Landing pages
- Facebook and Google audience synchronization
AI Features
- AI-assisted forms
- AI reporting insights
- Personalized product recommendations
- Personalized sending time
Integrations and API
- Shopify integration
- WooCommerce integration
- BigCommerce integration
- Wix integration
- Shoplazza integration
- Ecwid integration
- REST API
- JavaScript API
- Custom ecommerce platform integration
Analytics
- Campaign reporting
- Automation reporting
- Revenue attribution
- Audience segmentation
- Cross-channel performance reporting
- UTM tracking
Omnisend Specifications
| Deployment | Cloud-based SaaS |
|---|---|
| Platform | Web |
| API | REST API and JavaScript API |
| Native ecommerce integrations | Shopify, WooCommerce, BigCommerce, Wix, Shoplazza, Ecwid, nopCommerce, WordPress |
| Primary channels | Email, SMS, web push |
| Free plan | Yes |
| Free trial | Free plan available without a credit card |
| Support | 24/7 support listed for all plans |
| Headquarters | Vilnius, Lithuania |
| Company founding | 2014 as Soundest |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.6/10Moderate confidence
Omnisend combines email, SMS, web push, automation, segmentation, ecommerce integrations, and AI-assisted features. G2 reports strong overall user sentiment, while the free plan and native store integrations support value and usability.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
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FAQ
Does Omnisend have a free trial?
Omnisend offers a free plan rather than a time-limited trial. The plan can be used without a credit card and includes up to 500 emails monthly for up to 250 contacts.
What platforms integrate with Omnisend?
Supported platforms include Shopify, WooCommerce, BigCommerce, Wix, Shoplazza, Ecwid, nopCommerce, WordPress, and other ecommerce systems. Custom platforms can use the API.
Does Omnisend have an API?
Yes. Omnisend provides REST APIs for contacts, orders, products, events, campaigns, templates, segments, and analytics. Its JavaScript API supports website activity tracking.
Is Omnisend web-based?
Yes. Omnisend is delivered as a browser-based SaaS application. Developers can also connect systems through its API and JavaScript tracking tools.
Who is Omnisend best for?
It is best suited to ecommerce merchants and teams that need coordinated email, SMS, web push, segmentation, and automated customer journeys.