Free trial
$0
30 days
Core features with unlimited email sends for up to 1,000 contacts. No credit card required.
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Moosend
Moosend is a cloud-based email marketing and marketing automation platform with campaign design, segmentation, automation, landing pages, analytics, API access and SMTP services.
Editorial overview
Aggregated Overview
Moosend documents broad email marketing, automation, landing page, segmentation, analytics, API, SMTP and integration capabilities. G2 showed strong user sentiment, while official pricing provides a 30-day trial and usage-based paid plans.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Moosend Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
API, SMTP, Web
TechZella assessment
8.5/10
Overview
Moosend is a cloud-based email marketing and marketing automation platform operated by Moosend Ltd. The company was incorporated in the United Kingdom on October 30, 2012, and lists London as its headquarters.
The platform supports newsletters, automated customer journeys, segmentation, subscription forms, landing pages, transactional email, reporting and integrations. Moosend is now a Constant Contact company.
Moosend Pros & Cons
Pros
- Broad email marketing, automation and analytics coverage.
- API and SMTP support extend the platform beyond the visual interface.
- Landing pages and subscription forms support lead-generation workflows.
- The 30-day trial does not require a credit card.
- Integrations include native and Zapier-connected options.
Cons
- Paid pricing depends on subscriber volume rather than a single public flat rate.
- Some enterprise capabilities are add-ons or require custom plans.
- No verified native Windows, macOS, Android or iOS application was identified.
- The product is focused on email and marketing automation rather than a full CRM suite.
Moosend Pricing & Plans
Pro
month
Paid plan priced according to active subscriber volume. Monthly, biannual and annual billing are available.
Check current pricing →Moosend+
Custom
month
Custom plan combining Pro features with selected Enterprise add-ons and services.
Check current pricing →Enterprise
Custom
month
Enterprise plan with advanced features, services and configurable account requirements.
Check current pricing →Email credits
$350 for 350,000 credits
pay-as-you-go
Credits are intended for occasional senders. Each credit represents one email to one recipient, and purchased credits do not expire.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Moosend Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Moosend.
Moosend Features
Email Marketing
- Email newsletter builder
- Custom-coded templates
- 130+ professionally designed templates
- Conditional visibility content
- AI Writer
- A/B testing
- Dynamic content
Marketing Automation
- Visual automation workflow builder
- Pre-built automation recipes
- Multi-step workflows
- Page-browsing triggers
- Product-view triggers
- Behavior-based re-engagement
Audience Management
- Subscriber lists
- Segmentation
- Custom fields
- Audience Discovery add-on
- Behavioral targeting
Landing Pages and Forms
- Landing page builder
- Subscription forms
- Form templates
- Lead capture tools
- WordPress landing page integration
Analytics
- Real-time reporting
- Open and click tracking
- Bounce and unsubscribe reporting
- Geography and device reporting
- Email heatmaps
- Google Analytics tracking
- Revenue and conversion tracking
Developer and Connectivity
- REST API
- SMTP server
- Transactional email through SMTP and API
- 80+ integrations
- Zapier connectivity
- Dedicated IP add-on
- SSO and SAML add-on
Moosend Specifications
| Deployment | Cloud-based SaaS |
|---|---|
| Platform | Web |
| API | Available |
| SMTP | Available |
| Free trial | 30 days |
| Free trial credit card | Not required |
| Integrations | 80+ |
| Email templates | 130+ |
| Transactional email | Supported through SMTP and API |
| Support | Email and live chat |
| Parent company | Constant Contact |
| Company headquarters | London, England, United Kingdom |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.5/10Moderate confidence
Moosend documents broad email marketing, automation, landing page, segmentation, analytics, API, SMTP and integration capabilities. G2 showed strong user sentiment, while official pricing provides a 30-day trial and usage-based paid plans.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
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FAQ
Does Moosend offer a free trial? Yes. Moosend offers a 30-day trial without requiring a credit card.
Does Moosend provide an API? Yes. The API supports list, subscriber, campaign, segment and analytics operations, using an account API key.
Does Moosend support transactional email? Yes. Transactional email is available through SMTP and API features.
What integrations does Moosend support? Moosend lists more than 80 integrations, including Zapier-connected applications and services such as WordPress, WooCommerce, Magento, HubSpot, Make, Unbounce and Facebook Lead Ads.