GetResponse

GetResponse is a web-based email marketing and lifecycle automation platform with landing pages, ecommerce tools, webinars, courses, and AI-assisted campaign creation.

8.4/10 TechZella Score
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At a glance

Quick Verdict

GetResponse combines email marketing, visual automation, landing pages, ecommerce campaigns, webinars, courses, integrations, and API access. G2 reports strong overall user sentiment, with recurring praise for usability and automation. The main trade-offs are plan-based feature limits and pricing th

Overview

GetResponse is a cloud-based marketing platform founded in Poland in 1998. It began as an autoresponder service and expanded into email marketing, lifecycle automation, lead capture, ecommerce marketing, webinars, website building, and content monetization.

The platform supports newsletters, autoresponders, behavioral workflows, landing pages, forms, popups, web push notifications, conversion funnels, and campaign reporting. Its AI tools can generate email content, subject lines, landing pages, and multi-asset campaigns.

Key Features

Core email features include a drag-and-drop editor, newsletter templates, autoresponders, scheduling, segmentation, click tracking, Google Analytics integration, and campaign reporting.

Marketing automation uses visual workflows, website events, behavioral triggers, predefined templates, and contact segmentation. Ecommerce capabilities include store integrations, product recommendations, promo codes, revenue reports, and abandoned-cart recovery on eligible plans.

GetResponse also provides landing pages, signup forms, popups, paid advertising tools, webinars, web push notifications, website building, online courses, and premium newsletters. AI features include an email generator, subject-line generator, writing assistant, campaign generator, website tools, and selected recommendation features.

Pricing

GetResponse offers a Free account with up to 500 contacts and up to 2,500 newsletters per month. The Free account provides premium-feature access for the first 14 days, after which restrictions apply.

Paid pricing depends on the selected plan and contact-list size. At the 1,000-contact level, Starter costs $19 per month or $15.58 per month when billed annually. Marketer costs $59 per month or $48.38 annually. Creator costs $69 per month or $56.58 annually. Enterprise uses custom pricing.

Annual prices reflect an 18% discount shown on the official pricing page. Taxes may apply, and larger contact lists increase the subscription price.

Pros & Cons

Pros:

  • Combines email marketing, automation, landing pages, ecommerce, webinars, and courses.
  • Offers a permanent Free account and a 14-day premium-feature trial.
  • Provides visual workflow automation and behavioral segmentation.
  • Includes a public REST API and a broad integration directory.
  • Supports Android and iOS mobile applications.

Cons:

  • Pricing increases with contact-list size.
  • Several advanced capabilities require higher-tier plans.
  • The Free account has contact, message, visitor, and feature limits.
  • Mobile access focuses on management and monitoring rather than full desktop editing.
  • Enterprise pricing is not published.

Alternatives

Comparable products include Mailchimp for email campaigns and customer marketing, ActiveCampaign for advanced automation and CRM-oriented workflows, Brevo for email and SMS campaigns, AWeber for newsletters and autoresponders, and Kit for creator-focused email marketing.

GetResponse is most relevant when a business wants email, automation, landing pages, ecommerce tools, webinars, or content monetization within one platform.

FAQ

Does GetResponse have a free plan?
Yes. The Free account supports up to 500 contacts and up to 2,500 newsletters per month, with additional restrictions.

Does GetResponse offer a free trial?
Yes. New Free accounts receive access to premium features for 14 days without requiring a credit card.

What integrations does GetResponse support?
The integration directory includes Shopify, WooCommerce, Magento, PrestaShop, Salesforce, PayPal, Stripe, Zapier, Facebook, Google Analytics, X, and other services. Availability depends on the plan.

Does GetResponse provide an API?
Yes. GetResponse provides a REST API v3 for managing campaigns, contacts, newsletters, segments, statistics, and related account data. API access is restricted on the Free plan after its premium period.

Which platforms support GetResponse?
The main service runs in modern browsers on Windows, macOS, Linux, Android, and iOS. GetResponse also provides mobile applications for Android and iOS.

Capabilities

Features

Email Marketing

  • Drag-and-drop email editor
  • Newsletter templates
  • Autoresponders
  • Email scheduling
  • AI email generator
  • AI subject-line generator
  • A/B testing on eligible plans
  • Click tracking
  • Google Analytics integration

Marketing Automation

  • Visual workflow builder
  • Behavior-based triggers
  • Website events
  • Advanced segmentation
  • Prebuilt automation templates
  • Contact scoring on eligible plans
  • Revenue and campaign reporting

Lead Generation

  • Landing pages
  • AI landing-page creation
  • Signup forms
  • Popups
  • Conversion funnels
  • Website builder
  • Custom domains on eligible plans

Ecommerce Marketing

  • Shopify integration
  • WooCommerce integration
  • Magento integration
  • Product recommendations on eligible plans
  • Abandoned-cart recovery
  • Promo codes
  • Revenue reports
  • Ecommerce tracking

Content Monetization

  • Webinars
  • Online courses
  • Course creator
  • Premium newsletters
  • Student management on eligible plans
  • Quizzes and certificates on eligible plans

Multichannel Engagement

  • Web push notifications
  • SMS marketing on eligible plans
  • Mobile push notifications on eligible plans
  • Paid ads
  • Facebook and Google advertising tools
  • Website chat

Integrations and API

  • Integration directory
  • Zapier connectivity
  • Shopify, WooCommerce, Magento, and PrestaShop integrations
  • Salesforce integration
  • PayPal and Stripe integrations
  • REST API v3
  • OAuth 2.0 support
  • API rate limits and authentication controls
Product details

Specifications

DeploymentCloud-based SaaS
Primary interfaceWeb browser
Supported operating systemsWindows, macOS, Linux, Android, and iOS through modern browsers
Mobile applicationsAndroid and iOS
APIREST API v3 with API-key and OAuth 2.0 authentication
Free planYes, up to 500 contacts
Free trial14 days of premium-feature access
Billing modelMonthly or annual, based on plan and contact-list size
IntegrationsIntegration directory with ecommerce, CRM, analytics, advertising, payment, social, and automation services
HeadquartersGdau0144sk, Poland
Founded1998
Visual preview

Demo & Screenshots

Screenshots are not available yet.TechZella will add verified product images when suitable official screenshots are found.
Our evidence-based assessment

TechZella Score

A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.

8.4/10Moderate confidence
Features8.8
Ease of Use8.3
Value for Money8.1
Performance8.4
Support8.2
User Sentiment8.4

GetResponse combines email marketing, visual automation, landing pages, ecommerce campaigns, webinars, courses, integrations, and API access. G2 reports strong overall user sentiment, with recurring praise for usability and automation. The main trade-offs are plan-based feature limits and pricing that scales with contact volume.

Methodology v1.0. This is a TechZella editorial assessment, not a direct user-review average.

Independent review sources

Trusted Ratings

Ratings are published by the respective review platforms and may change over time.

Plans & pricing

Pricing

Free

$0
ongoing

Up to 500 contacts and up to 2,500 newsletters per month. Premium features are available for the first 14 days, with restrictions afterward.

Check current pricing →

Starter

$19
month

Pricing shown for the 1,000-contact level. Includes unlimited monthly email sends, AI content tools, one automation workflow, landing pages, forms, and popups.

Check current pricing →

Starter annual

$15.58
month, billed annually

Annual billing price shown for the 1,000-contact level. The official page states an 18% annual discount.

Check current pricing →

Marketer

$59
month

Pricing shown for the 1,000-contact level. Adds unlimited automation workflows, advanced segmentation, ecommerce features, sales funnels, and web push notifications.

Check current pricing →

Creator

$69
month

Pricing shown for the 1,000-contact level. Adds webinars, website building, courses, up to 500 students, and premium newsletters.

Check current pricing →

Enterprise

Custom pricing
custom

For larger contact lists and high-volume programs. Includes advanced support, SMS, transactional email, dedicated sending options, and additional enterprise services.

Check current pricing →

Pricing may change. Verify current plans on the vendor's website.

Editorial assessment

Pros & Cons

Pros

  • Broad combination of email, automation, landing pages, ecommerce, webinars, and courses.
  • Permanent Free account with a 14-day premium-feature trial.
  • Visual workflow builder with behavioral triggers and segmentation.
  • Public REST API and extensive integration directory.
  • Android and iOS mobile applications.

Cons

  • Pricing scales with contact-list size.
  • Advanced capabilities are distributed across plan tiers.
  • Free accounts have meaningful contact, sending, visitor, and feature limits.
  • Enterprise pricing requires a sales conversation.
  • The mobile app is primarily designed for campaign management, monitoring, and basic sending.
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