Brevo

Brevo is a customer engagement platform founded in 2012. Its products cover email marketing, transactional messaging, SMS, WhatsApp, CRM, automation, sales, and customer conversations.

The service is primarily delivered through a web application. Brevo also offers mobile applications for Conversations and Phone, desktop applications for Phone, and developer tools for custom integrations.

Brevo targets organizations that want marketing, messaging, and basic sales functions within one account. Its free plan supports up to 300 email sends daily and does not require a time-limited trial.

Brevo provides a drag-and-drop email editor, reusable templates, contact lists, segmentation, forms, campaign reporting, and transactional email delivery.

Marketing automation supports workflows such as welcome sequences, abandoned-cart reminders, birthday messages, page-visit follow-ups, and event-triggered communications.

CRM features include contacts, companies, deals, pipelines, tasks, meeting scheduling, sales reporting, and customer activity records. Some advanced sales features require paid packages.

Conversations combines live chat, chatbots, a universal inbox, visitor intelligence, meetings, phone functions, and selected AI assistance. Supported channels include email, WhatsApp, live chat, Messenger, and Instagram.

Brevo integrates with WordPress, WooCommerce, PrestaShop, Shopify, and other applications. Zapier can connect Brevo with services including Google Sheets, Gmail, Slack, HubSpot, Pipedrive, Stripe, and Zendesk.

The Brevo API uses REST over HTTPS and JSON responses. It supports API-key authentication, OAuth 2.0 for private applications, webhooks, transactional messaging, contacts, events, e-commerce data, CRM objects, conversations, and custom objects.

Brevo offers a permanent Free plan with no credit card requirement. It includes 300 email sends per day, storage for up to 100,000 contacts, basic reporting, email and SMS campaigns, transactional messaging, limited automation, and free sales features.

The Starter plan starts at $9 per month. It removes the daily sending limit, begins at 5,000 monthly emails, and supports contact-based tiers. The Standard plan starts at $18 per month and adds advanced automation, A/B testing, expanded reporting, event tracking, landing pages, and send-time optimization.

The Professional plan starts at $499 per month and includes higher-volume sending, additional channels, contact scoring, multi-user access, and advanced capabilities. Enterprise pricing is custom.

Brevo also sells prepaid email, SMS, and WhatsApp credits. Optional sales packages, branding removal, dedicated IPs, additional seats, and other add-ons may cost extra.

Pros:

• A permanent free plan supports testing and small-scale sending.
• Pricing is based substantially on email volume rather than only contact count.
• Email, transactional messaging, CRM, automation, and conversations share one platform.
• The REST API, webhooks, SDKs, and plugins support custom implementations.
• Independent review platforms report strong overall user satisfaction.

Cons:

• Advanced features and some channels require higher plans or add-on packages.
• The email editor and navigation may require a learning period.
• SMS and WhatsApp charges vary by destination, message type, or credit usage.
• Some sales, calling, multi-user, and reporting capabilities are not included in entry plans.

Mailchimp is a comparable email marketing platform with campaign creation, automation, audience management, and commerce features.

ActiveCampaign is an alternative for organizations prioritizing advanced marketing automation and CRM workflows.

HubSpot Marketing Hub combines marketing automation with a broader CRM and sales ecosystem.

Klaviyo is a strong alternative for data-driven e-commerce marketing, segmentation, and lifecycle messaging.

MailerLite is a lower-complexity alternative focused on email campaigns, forms, landing pages, and automation.

Does Brevo have a free plan?
Yes. The Free plan is available without a time limit or credit card requirement. It permits up to 300 email sends per day.

Does Brevo offer a free trial?
Brevo uses a permanent Free plan rather than a separate time-limited trial. Users can upgrade when they need higher limits or additional features.

Which platforms support Brevo?
The main platform is web-based. Brevo also provides Conversations and Phone applications for Android and iOS, plus Phone desktop applications for Windows and macOS.

Does Brevo provide an API?
Yes. Its REST API uses HTTPS and JSON, with API-key and OAuth 2.0 authentication options. Official SDKs are available for Node.js, Python, and PHP.

Which integrations does Brevo support?
Official plugins and integrations include WordPress, WooCommerce, PrestaShop, and Shopify. Brevo also supports Zapier and custom integrations through its API and webhooks.

Can Brevo send transactional messages?
Yes. Brevo supports transactional email, SMS, and WhatsApp messaging through its platform, SMTP relay, APIs, and event-based workflows.