Free
$0
month
300 emails per day, up to 100,000 contacts, basic reporting, email and SMS campaigns, transactional messaging, limited automation, free sales tools, and email support.
Check current pricing →B
Brevo
Brevo is a multichannel customer engagement platform combining email, SMS, WhatsApp, CRM, automation, transactional messaging, and conversations.
Editorial overview
Aggregated Overview
Brevo combines campaigns, transactional messaging, CRM, automation, conversations, integrations, and APIs in one platform. Independent review averages are strong, while users also report interface complexity and plan-based feature limits.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Brevo Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, API, iOS, macOS, Web, Windows
TechZella assessment
8.5/10
Overview
Brevo is a customer engagement platform founded in 2012. Its products cover email marketing, transactional messaging, SMS, WhatsApp, CRM, automation, sales, and customer conversations.
The service is primarily delivered through a web application. Brevo also offers mobile applications for Conversations and Phone, desktop applications for Phone, and developer tools for custom integrations.
Brevo targets organizations that want marketing, messaging, and basic sales functions within one account. Its free plan supports up to 300 email sends daily and does not require a time-limited trial.
Brevo Pros & Cons
Pros
- Permanent free plan with no time limit or credit card requirement.
- Combines email, transactional messaging, CRM, automation, and conversations.
- Pricing starts at $9 per month for paid email sending.
- REST API, webhooks, SDKs, plugins, and Zapier support custom workflows.
- Strong independent ratings on G2 and Capterra.
Cons
- Advanced capabilities are distributed across higher plans and add-ons.
- Email editor navigation can require additional learning.
- SMS and WhatsApp costs depend on destination and usage.
- Some advanced sales, reporting, calling, and collaboration functions are plan restricted.
Brevo Pricing & Plans
Starter
From $9
month
Starts at 5,000 emails per month. Adds no daily sending limit, web push, global data feeds, and optional sales features.
Check current pricing →Standard
From $18
month
Adds advanced marketing automation, A/B testing, advanced reporting, event tracking, landing pages, and AI send-time optimization.
Check current pricing →Professional
From $499
month
Adds higher-volume sending, additional messaging channels, contact scoring, multi-user access, and advanced marketing capabilities.
Check current pricing →Enterprise
Custom
Custom plan for organizations requiring enterprise features, support, scale, and negotiated terms.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Brevo Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Brevo.
Brevo Features
Email Marketing
- Drag-and-drop email editor
- Email templates
- Campaign scheduling
- Contact segmentation
- Signup forms
- Campaign reporting and analytics
- AI-assisted email content features
Marketing Automation
- Welcome and onboarding workflows
- Abandoned-cart reminders
- Page-visit follow-ups
- Event-triggered automation
- Website and event tracking
- Send-time optimization
- A/B testing
Messaging
- Transactional email
- Transactional SMS
- Transactional WhatsApp
- SMS campaigns
- WhatsApp campaigns
- Web push notifications
- Mobile push notifications
CRM and Sales
- Contact management
- Companies and deals
- Drag-and-drop sales pipelines
- Tasks and reminders
- Meeting scheduling
- Sales reporting
- Contact scoring
- AI contact enrichment on selected packages
Conversations
- Live chat
- Chatbot
- Universal inbox
- Visitor intelligence
- Meetings
- Phone calling
- Conversation summaries
- Email, WhatsApp, Messenger, and Instagram conversation support
Integrations and API
- WordPress integration
- WooCommerce integration
- PrestaShop integration
- Shopify integration
- Zapier connectivity
- REST API
- OAuth 2.0 for private applications
- Webhooks
- Node.js, Python, and PHP SDKs
Brevo Specifications
| Deployment | Cloud-based web application |
|---|---|
| Mobile apps | Conversations and Phone apps for Android and iOS |
| Desktop apps | Phone applications for Windows and macOS |
| Free plan | Yes |
| Free trial | Permanent free plan; no separate time-limited trial verified |
| Email allowance on Free | 300 emails per day |
| API | REST over HTTPS, JSON, API keys, OAuth 2.0 |
| Official SDKs | Node.js, Python, PHP |
| Core integrations | WordPress, WooCommerce, PrestaShop, Shopify, Zapier |
| Messaging channels | Email, SMS, WhatsApp, web push, mobile push, live chat, phone |
| Headquarters | Paris, France |
| Year founded | 2012 |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.5/10Moderate confidence
Brevo combines campaigns, transactional messaging, CRM, automation, conversations, integrations, and APIs in one platform. Independent review averages are strong, while users also report interface complexity and plan-based feature limits.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
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FAQ
Does Brevo have a free plan?
Yes. The Free plan is available without a time limit or credit card requirement. It permits up to 300 email sends per day.
Does Brevo offer a free trial?
Brevo uses a permanent Free plan rather than a separate time-limited trial. Users can upgrade when they need higher limits or additional features.
Which platforms support Brevo?
The main platform is web-based. Brevo also provides Conversations and Phone applications for Android and iOS, plus Phone desktop applications for Windows and macOS.
Does Brevo provide an API?
Yes. Its REST API uses HTTPS and JSON, with API-key and OAuth 2.0 authentication options. Official SDKs are available for Node.js, Python, and PHP.
Which integrations does Brevo support?
Official plugins and integrations include WordPress, WooCommerce, PrestaShop, and Shopify. Brevo also supports Zapier and custom integrations through its API and webhooks.
Can Brevo send transactional messages?
Yes. Brevo supports transactional email, SMS, and WhatsApp messaging through its platform, SMTP relay, APIs, and event-based workflows.