Moosend

Moosend is a cloud-based email marketing and marketing automation platform with campaign design, segmentation, automation, landing pages, analytics, API access and SMTP services.

8.5/10 TechZella Score
Visit Website ↗
At a glance

Quick Verdict

Moosend documents broad email marketing, automation, landing page, segmentation, analytics, API, SMTP and integration capabilities. G2 showed strong user sentiment, while official pricing provides a 30-day trial and usage-based paid plans.

Overview

Moosend is a cloud-based email marketing and marketing automation platform operated by Moosend Ltd. The company was incorporated in the United Kingdom on October 30, 2012, and lists London as its headquarters.

The platform supports newsletters, automated customer journeys, segmentation, subscription forms, landing pages, transactional email, reporting and integrations. Moosend is now a Constant Contact company.

Key Features

Moosend provides a visual email builder, customizable templates, image editing, conditional content and AI-assisted writing features. Its campaign tools include A/B testing, audience segmentation and behavioral targeting.

Automation workflows can use events such as page browsing, product views and other customer actions. Reporting includes opens, clicks, bounces, unsubscribes, device data, geography, heatmaps, conversion tracking and revenue reporting.

The service also includes landing pages, subscription forms, an SMTP server, transactional email support and an API. The API can manage lists, subscribers, campaigns, segments and campaign performance data.

Pricing

Moosend offers a 30-day free trial without requiring a credit card. The trial includes core email marketing features, automation, segmentation, landing page and form design, unlimited sends for up to 1,000 contacts, and email and live chat support.

Paid subscription pricing depends on the number of active subscribers. Moosend offers Pro, Moosend+ and Enterprise options, with annual and biannual billing discounts. Occasional senders can purchase non-expiring email credits instead.

Pros & Cons

Pros:

  • Broad email marketing and automation feature coverage.
  • Visual workflows, segmentation and behavioral triggers.
  • API and SMTP support for developer integrations.
  • Landing pages, forms and campaign analytics are included in the product suite.
  • Thirty-day trial available without a credit card.

Cons:

  • Paid pricing varies by contact volume and requires plan calculation.
  • Advanced capabilities such as dedicated IPs, SSO and custom reports may require add-ons or higher plans.
  • The product is primarily web-based, with no verified native desktop or mobile application listed.

Alternatives

Comparable products include Mailchimp, MailerLite, Brevo, GetResponse, Kit and ActiveCampaign. Mailchimp and MailerLite are common alternatives for newsletter campaigns, while Brevo and GetResponse also cover automation and transactional messaging. ActiveCampaign is a comparable option for more advanced customer journey automation.

FAQ

Does Moosend offer a free trial? Yes. Moosend offers a 30-day trial without requiring a credit card.

Does Moosend provide an API? Yes. The API supports list, subscriber, campaign, segment and analytics operations, using an account API key.

Does Moosend support transactional email? Yes. Transactional email is available through SMTP and API features.

What integrations does Moosend support? Moosend lists more than 80 integrations, including Zapier-connected applications and services such as WordPress, WooCommerce, Magento, HubSpot, Make, Unbounce and Facebook Lead Ads.

Capabilities

Features

Email Marketing

  • Email newsletter builder
  • Custom-coded templates
  • 130+ professionally designed templates
  • Conditional visibility content
  • AI Writer
  • A/B testing
  • Dynamic content

Marketing Automation

  • Visual automation workflow builder
  • Pre-built automation recipes
  • Multi-step workflows
  • Page-browsing triggers
  • Product-view triggers
  • Behavior-based re-engagement

Audience Management

  • Subscriber lists
  • Segmentation
  • Custom fields
  • Audience Discovery add-on
  • Behavioral targeting

Landing Pages and Forms

  • Landing page builder
  • Subscription forms
  • Form templates
  • Lead capture tools
  • WordPress landing page integration

Analytics

  • Real-time reporting
  • Open and click tracking
  • Bounce and unsubscribe reporting
  • Geography and device reporting
  • Email heatmaps
  • Google Analytics tracking
  • Revenue and conversion tracking

Developer and Connectivity

  • REST API
  • SMTP server
  • Transactional email through SMTP and API
  • 80+ integrations
  • Zapier connectivity
  • Dedicated IP add-on
  • SSO and SAML add-on
Product details

Specifications

DeploymentCloud-based SaaS
PlatformWeb
APIAvailable
SMTPAvailable
Free trial30 days
Free trial credit cardNot required
Integrations80+
Email templates130+
Transactional emailSupported through SMTP and API
SupportEmail and live chat
Parent companyConstant Contact
Company headquartersLondon, England, United Kingdom
Visual preview

Demo & Screenshots

Screenshots are not available yet.TechZella will add verified product images when suitable official screenshots are found.
Our evidence-based assessment

TechZella Score

A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.

8.5/10Moderate confidence
Features8.8
Ease of Use8.5
Value for Money8.4
Performance8.2
Support8.4
User Sentiment8.6

Moosend documents broad email marketing, automation, landing page, segmentation, analytics, API, SMTP and integration capabilities. G2 showed strong user sentiment, while official pricing provides a 30-day trial and usage-based paid plans.

Methodology v1.0. This is a TechZella editorial assessment, not a direct user-review average.

Independent review sources

Trusted Ratings

Ratings are published by the respective review platforms and may change over time.

Plans & pricing

Pricing

Free trial

$0
30 days

Core features with unlimited email sends for up to 1,000 contacts. No credit card required.

Check current pricing →

Pro

month

Paid plan priced according to active subscriber volume. Monthly, biannual and annual billing are available.

Check current pricing →

Moosend+

Custom
month

Custom plan combining Pro features with selected Enterprise add-ons and services.

Check current pricing →

Enterprise

Custom
month

Enterprise plan with advanced features, services and configurable account requirements.

Check current pricing →

Email credits

$350 for 350,000 credits
pay-as-you-go

Credits are intended for occasional senders. Each credit represents one email to one recipient, and purchased credits do not expire.

Check current pricing →

Pricing may change. Verify current plans on the vendor's website.

Editorial assessment

Pros & Cons

Pros

  • Broad email marketing, automation and analytics coverage.
  • API and SMTP support extend the platform beyond the visual interface.
  • Landing pages and subscription forms support lead-generation workflows.
  • The 30-day trial does not require a credit card.
  • Integrations include native and Zapier-connected options.

Cons

  • Paid pricing depends on subscriber volume rather than a single public flat rate.
  • Some enterprise capabilities are add-ons or require custom plans.
  • No verified native Windows, macOS, Android or iOS application was identified.
  • The product is focused on email and marketing automation rather than a full CRM suite.
Similar software

Alternatives

Compare options

Top Competitors

Community feedback

Reviews

No reviews yet. Be the first to share your experience.

Write a Review