EmailOctopus

EmailOctopus is a web-based email marketing service operated by Three Hearts Digital Ltd. It supports campaign creation, newsletters, automated sequences, subscriber management, segmentation, forms, landing pages and campaign reporting.

The platform targets organizations that need email communication without a broader customer relationship management suite. Its documented audiences include authors, ecommerce businesses, film festivals, sports clubs, governments and affiliate marketers.

EmailOctopus also offers EmailOctopus Connect, a separate version that sends through the customer’s Amazon Simple Email Service account. Connect is intended for users comfortable managing AWS and Amazon SES settings.

The campaign editor supports drag-and-drop email creation, custom HTML, mobile-friendly templates, images, video, buttons, social links and code blocks. Users can also personalize subject lines and content with subscriber data.

Audience tools include custom fields, tags, imports, segmentation and subscriber lists. Signup tools include hosted landing pages, embedded forms, pop-ups, slide-ins and hello bars. An official WordPress plugin can display EmailOctopus forms.

Automation tools create time-based email sequences. Reports provide campaign and automation performance data, including engagement metrics. The free plan limits report availability to 30 days, while Pro keeps reports available indefinitely.

EmailOctopus supports third-party connections through Zapier and direct integrations. Its API allows external websites and applications to manage lists, contacts, fields, tags, campaigns, reports and automation actions.

EmailOctopus offers a free Starter plan for up to 2,500 subscribers and 10,000 emails per month. Starter includes EmailOctopus branding, one landing page, one form, one user and reports retained for 30 days.

The regular Pro plan starts at $9 per month when billed annually. The displayed entry tier includes 10,000 subscribers and 10,000 monthly emails. Pro removes EmailOctopus branding, provides permanent reports, unlimited landing pages and forms, and unlimited users.

EmailOctopus states that annual billing saves 10% compared with monthly billing. Nonprofits receive a 20% lifetime discount, and custom pricing is available above 500,000 subscribers.

EmailOctopus does not offer a separate time-limited free trial. The company recommends using the free Starter plan, which has no time limit and does not require a credit card.

Pros: The free plan supports 2,500 subscribers and 10,000 monthly emails. The product combines newsletters, automations, segmentation, forms and reporting in one web application. Its API, Zapier connection and WordPress plugin support common integration needs. Pro pricing is comparatively straightforward and scales with subscriber volume.

Cons: Starter includes EmailOctopus branding and restricts reports to 30 days. It also limits accounts to one user, one landing page and one form. EmailOctopus focuses on email and does not provide the broader CRM, SMS and multichannel features found in larger marketing suites. EmailOctopus Connect requires an AWS account and additional Amazon SES configuration.

MailerLite is a comparable choice for newsletters, landing pages, automations and subscriber management. Brevo is an alternative for businesses needing email alongside SMS and broader customer communication tools. Mailchimp provides a larger ecosystem and extensive integrations. Kit is suited to creators who prioritize newsletters, audience growth and creator-focused automations.

Does EmailOctopus offer a free trial?
EmailOctopus does not offer a separate free trial. Its Starter plan is free indefinitely and does not require a credit card.

How many subscribers can use the free plan?
The Starter plan supports up to 2,500 subscribers and 10,000 emails per month.

Does EmailOctopus have an API?
Yes. EmailOctopus provides API v2 for new development and maintains legacy API documentation for earlier integrations.

What integrations does EmailOctopus support?
It supports Zapier, WordPress and direct connections with selected services. Zapier can connect EmailOctopus with form, ecommerce, CRM and other web applications.

What is EmailOctopus Connect?
Connect is the Amazon SES version of the service. It sends through the customer’s AWS account and requires more technical setup than the regular EmailOctopus product.