Cart66

Retired WordPress ecommerce software for physical products, digital downloads, subscriptions, memberships, and recurring payments.

6.8/10 TechZella Score
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At a glance

Quick Verdict

Historical documentation describes broad ecommerce, subscription, payment, digital delivery, and WordPress integration features. Current product availability is limited because Cart66 has been retired and acquired by WP EasyCart.

Overview

Cart66 was a WordPress ecommerce plugin and hosted service launched in 2008. It supported online sales for physical products, digital files, services, memberships, subscriptions, donations, and event registrations.

The product used WordPress for site content and storefront presentation. Cart66 Cloud handled sensitive commerce functions, including hosted checkout, customer data, recurring billing, and digital file delivery.

Cart66 is no longer offered as a new product. The official website states that Cart66 is retired and that WP EasyCart acquired the product for future WordPress ecommerce users.

Key Features

Historical Cart66 documentation describes product variations, inventory tracking, coupons, shipping options, order notifications, customer accounts, and buy-now links.

Cart66 Cloud also supported digital downloads, secure file storage, recurring payments, membership access, content restriction, timed follow-up emails, and customer portals.

The platform used hosted payment pages designed to reduce merchants’ direct handling of payment-card data. Official materials historically listed more than 100 built-in payment gateway connections.

Pricing

Current Cart66 pricing is not published because the product has been retired. The official pricing page directs new users to WP EasyCart instead of presenting active Cart66 plans.

Historical third-party material listed Cart66 Cloud at approximately $360 per year for one site, but that figure is not current pricing and should not be used for a new purchase.

Pros & Cons

Pros: Cart66 combined WordPress publishing with ecommerce functions. Its historical feature set covered physical goods, digital delivery, subscriptions, memberships, recurring billing, and hosted checkout.

Cons: Cart66 is retired, so new customers cannot rely on current product onboarding or active commercial availability. The WordPress plugin was also associated with publicly documented vulnerabilities in older releases.

Alternatives

WooCommerce is a direct WordPress alternative with a large extension ecosystem. WP EasyCart is the successor promoted by Cart66’s official website. Easy Digital Downloads fits stores focused mainly on downloadable products.

Shopify is a hosted alternative for businesses that prefer managed infrastructure. MemberPress is a more specialized option for WordPress memberships and protected content.

FAQ

Is Cart66 still available? No. Cart66’s official website identifies the product as retired and directs new users to WP EasyCart.

What platform did Cart66 support? Cart66 was built for WordPress websites and used WordPress themes for storefront presentation.

Did Cart66 support subscriptions? Yes. Historical Cart66 Cloud documentation describes memberships, subscriptions, recurring payments, and restricted content.

Did Cart66 offer an API? No public Cart66 API documentation was verified during research. Payment gateway APIs and third-party integration mechanisms should not be treated as a Cart66 platform API.

Did Cart66 have a free trial? A current free trial could not be verified. The product is retired, and its former pricing page now redirects users to WP EasyCart.

Capabilities

Features

Ecommerce

  • Physical product sales
  • Digital downloads
  • Unlimited product variations
  • Inventory tracking
  • Coupons
  • Shipping and package tracking
  • Buy-now links
  • Order notification emails

Subscriptions and Access

  • Memberships
  • Subscriptions
  • Recurring payments
  • Content restriction
  • Timed content access
  • Customer portal

Payments and Security

  • Hosted checkout
  • PCI-oriented payment workflow
  • More than 100 payment gateways historically documented
  • Secure customer data handling

Marketing and Operations

  • Timed follow-up emails
  • Email segmentation
  • Email automation
  • Email drip campaigns
  • Order exports
  • Business SMTP email delivery

Integrations

  • WordPress
  • Mad Mimi
  • Taxamo
  • ShipWorks
  • 2Checkout
  • Payment gateway connections
Product details

Specifications

StatusRetired
Original platformWordPress
Deployment modelWordPress plugin with hosted commerce services
APINo public Cart66 API documentation verified
Free trialNot currently verified
Current successorWP EasyCart
Historical launch year2008
Historical developerReality66
Visual preview

Demo & Screenshots

Screenshots are not available yet.TechZella will add verified product images when suitable official screenshots are found.
Our evidence-based assessment

TechZella Score

A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.

6.8/10Moderate confidence
Features7.4
Ease of Use7.8
Value for Money5.2
Performance6.5
Support6.4
User Sentiment7.2

Historical documentation describes broad ecommerce, subscription, payment, digital delivery, and WordPress integration features. Current product availability is limited because Cart66 has been retired and acquired by WP EasyCart.

Methodology v1.0. This is a TechZella editorial assessment, not a direct user-review average.

Independent review sources

Trusted Ratings

Ratings are published by the respective review platforms and may change over time.

Plans & pricing

Pricing

Retired product

Cart66 is retired. The official pricing page does not publish active Cart66 plans and directs new users to WP EasyCart.

Check current pricing →

Pricing may change. Verify current plans on the vendor's website.

Editorial assessment

Pros & Cons

Pros

  • Integrated WordPress storefront and ecommerce workflow
  • Supported physical and digital products
  • Included historical membership and recurring billing features
  • Hosted checkout reduced direct payment-card handling
  • Supported many payment gateways historically

Cons

  • Product is retired and unavailable for new users
  • Current Cart66 pricing is not published
  • No public Cart66 API documentation was verified
  • Older plugin releases have publicly documented security vulnerabilities
  • Historical integrations and support availability may no longer function
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