Free
$0
month
Build and test a Wix store with hosting and the visual editor. Payment acceptance and a custom domain require an upgrade.
Check current pricing →W
Wix eCommerce
Wix eCommerce combines website creation, online selling, payments, inventory, fulfillment, marketing and multichannel commerce in a hosted platform.
Wix eCommerce Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, API, iOS, REST API, Web, Wix Headless
TechZella assessment
8.4/10
Overview
Wix eCommerce is the commerce layer of Wix’s hosted website platform. It lets merchants create storefronts, publish product catalogs, accept payments, manage orders and coordinate fulfillment from a central dashboard.
The platform supports physical goods, digital downloads, gift cards, subscriptions, dropshipping and print-on-demand workflows. Merchants can also sell through websites, social channels, marketplaces and Wix point-of-sale tools.
Wix targets small businesses, creators, retailers and agencies that want visual site control alongside built-in commerce operations. More advanced builds can use Wix Studio, APIs, service plugins and headless commerce capabilities.
Wix eCommerce Pros & Cons
Pros
- Combines website design and commerce operations in one hosted platform.
- Supports physical products, digital goods, subscriptions, gift cards and omnichannel selling.
- Provides a visual editor with extensive storefront customization.
- Includes inventory, orders, fulfillment, analytics, SEO and marketing tools.
- Offers APIs, REST integrations, Velo, service plugins and headless commerce options.
- Provides a free plan for building and testing before payment acceptance is enabled.
Cons
- Payment acceptance requires a paid plan.
- Advanced eCommerce and developer capabilities require higher-tier plans.
- Plan pricing and payment provider availability vary by location.
- App subscriptions and third-party transaction costs may add to the platform fee.
- The free plan uses Wix branding and does not provide a connected custom domain.
- The available third-party rating applies to Wix broadly, rather than Wix eCommerce specifically.
Wix eCommerce Pricing & Plans
Core
$29
month, billed annually
Entry paid plan for accepting payments, basic eCommerce, 50 GB storage and five site collaborators in the United States.
Check current pricing →Business
$39
month, billed annually
Adds standard eCommerce, standard marketing tools, 100 GB storage and ten site collaborators in the United States.
Check current pricing →Business Elite
$159
month, billed annually
Adds advanced eCommerce, unlimited storage, advanced marketing tools, advanced developer capabilities and 100 site collaborators in the United States.
Check current pricing →Enterprise
Custom
year
Custom commerce and multisite plans with tailored capabilities, dedicated account management and priority support.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Wix eCommerce Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Wix eCommerce.
Wix eCommerce Features
Storefront and Design
- Customizable eCommerce templates
- Drag-and-drop page editing
- Mobile-optimized storefronts
- Product and category pages
- Custom domains
- Custom cart and checkout layouts
Catalog and Inventory
- Physical products
- Digital downloads
- Product variants
- Collections and categories
- Inventory tracking
- CSV product import and export
- Subscriptions
- Gift cards
Payments and Checkout
- Wix Payments
- Third-party payment providers
- Credit and debit card acceptance
- PayPal, Stripe and Square support where available
- Apple Pay and Google Pay where available
- Express checkout
- Automated sales tax support
- SSL-secured checkout
Orders and Fulfillment
- Order management
- Refund processing
- Shipping rules
- Shipping labels
- Local delivery
- Store pickup
- Dropshipping integrations
- Print-on-demand integrations
- Abandoned-cart recovery
Sales Channels
- Wix online store
- Wix Retail POS
- Wix Mobile POS
- Amazon
- eBay
- Etsy
- Google Shopping
- TikTok
- Wish
Marketing and Analytics
- SEO tools
- Email marketing
- Coupons and discounts
- Loyalty features
- Google Analytics integration
- Traffic reporting
- Sales reporting
- Custom reports
- Product performance analytics
AI and Automation
- AI website creation
- AI product descriptions
- AI SEO and metadata generation
- Product recommendations
- Site personalization
- AI storefront chat
- Business automations
Developer and Integration Tools
- Wix eCommerce API
- REST APIs
- Velo by Wix
- Webhooks
- Service plugins
- Wix Headless
- Wix App Market
- Custom ERP and fulfillment integrations
Wix eCommerce Specifications
| Product type | Hosted eCommerce and website platform |
|---|---|
| Platform | Web |
| Mobile management | Wix Owner app for Android and iOS |
| API | Wix eCommerce API, REST APIs, Velo APIs, webhooks and service plugins |
| Headless commerce | Supported through Wix Headless |
| Integrations | Wix App Market, Google Analytics, Google Ads, Meta, TikTok, Amazon, eBay, Etsy, Google Shopping, payment providers, shipping, fulfillment, dropshipping and print-on-demand apps |
| Payment providers | Wix Payments plus third-party providers; availability varies by region |
| Commerce formats | Physical products, digital goods, subscriptions, gift cards, dropshipping and print on demand |
| Free trial | Unlimited free plan; paid Premium plans include a 14-day money-back guarantee |
| Security | Managed hosting, SSL and PCI DSS Level 1 compliance stated by Wix |
| Founded | 2006 |
| Headquarters | Tel Aviv, Israel |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.4/10Moderate confidence
Wix provides hosted storefronts, product and inventory management, payments, shipping, analytics, marketing, multichannel selling, mobile management and commerce APIs. G2 reports a 4.2 out of 5 overall Wix rating from 1,971 reviews. Pricing varies by location and paid annual plans are required to accept payments.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
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FAQ
Can Wix eCommerce be used for free? Yes. Wix allows users to build and test stores on its free plan. A paid plan is required to accept customer payments and use a connected custom domain.
What is the cheapest Wix plan that supports online selling? Wix identifies Core as the entry paid plan for accepting payments and basic eCommerce in the United States. Its published annual price is $29 per month.
Does Wix eCommerce provide an API? Yes. Wix documents eCommerce APIs, REST APIs, Velo APIs, webhooks, service plugins and headless commerce options.
Which payment providers can Wix stores use? Wix supports Wix Payments and third-party providers such as PayPal, Stripe and Square, with availability depending on the merchant’s location.
Does Wix support mobile store management? Yes. The Wix Owner app supports mobile order management, inventory edits, analytics, customer communication, refunds and selected point-of-sale workflows.
Does Wix offer a traditional free trial? Wix provides an unlimited free plan rather than a time-limited store trial. Paid Premium upgrades include a 14-day money-back guarantee for the initial purchase.