Wix eCommerce

Wix eCommerce is the commerce layer of Wix’s hosted website platform. It lets merchants create storefronts, publish product catalogs, accept payments, manage orders and coordinate fulfillment from a central dashboard.

The platform supports physical goods, digital downloads, gift cards, subscriptions, dropshipping and print-on-demand workflows. Merchants can also sell through websites, social channels, marketplaces and Wix point-of-sale tools.

Wix targets small businesses, creators, retailers and agencies that want visual site control alongside built-in commerce operations. More advanced builds can use Wix Studio, APIs, service plugins and headless commerce capabilities.

Storefront tools include customizable templates, mobile-optimized pages, product galleries, product variants, category pages, custom domains and configurable cart and checkout experiences.

Commerce operations include catalog management, inventory synchronization, order processing, refunds, shipping labels, delivery, pickup, abandoned-cart recovery, automated tax support and multiple payment providers.

Merchants can sell physical or digital products, subscriptions, gift cards, dropshipped goods and print-on-demand products. Wix also supports sales channels such as Amazon, eBay, Etsy, Google, Facebook, Instagram, TikTok and Wish.

Marketing and analytics features include SEO controls, email marketing, coupons, discounts, loyalty tools, Google Analytics integration, traffic reports, sales reports, custom reports and product performance metrics.

AI capabilities include AI-assisted site creation, product description generation, SEO and metadata generation, product recommendations, site personalization and AI-powered storefront chat. Availability can vary by plan, region and product release.

Developers can extend commerce through Wix eCommerce APIs, REST APIs, Velo, webhooks, service plugins and Wix Headless. The documented eCommerce API covers carts, checkouts, discounts, recommendations, orders and transactions.

Wix offers a free plan for creating and testing stores, but merchants must upgrade to a plan that accepts payments before selling products online. Wix states that displayed prices vary by location and that annual subscriptions are paid in full upfront.

For US pricing published by Wix, Core starts at $29 per month, Business at $39 per month and Business Elite at $159 per month when billed annually. Wix also offers custom Enterprise pricing. Taxes, payment processing fees, app charges and optional services may apply separately.

Premium plans include a 14-day money-back guarantee for the initial upgrade. The free plan has no stated time limit, but it does not provide a custom domain or payment acceptance.

Pros: Wix combines storefront design, hosting, payments, inventory, marketing and analytics in one managed service. Its visual editor offers more layout control than many commerce-first platforms. The App Market, APIs and headless options support extensions and custom implementations.

Cons: Payment acceptance requires a paid plan, and plan prices vary by location and billing term. Advanced capabilities require higher tiers or additional apps. Some integrations, payment providers and commerce features depend on regional availability.

Shopify is a commerce-first alternative with a broad ecosystem and strong multichannel selling tools. BigCommerce suits merchants seeking extensive built-in commerce functionality and enterprise-oriented catalog controls. Squarespace Commerce offers a design-led option for smaller catalogs and content-focused brands. WooCommerce provides a flexible WordPress-based approach for businesses prepared to manage hosting, plugins and maintenance. Ecwid is an alternative for adding commerce to an existing website.

Can Wix eCommerce be used for free? Yes. Wix allows users to build and test stores on its free plan. A paid plan is required to accept customer payments and use a connected custom domain.

What is the cheapest Wix plan that supports online selling? Wix identifies Core as the entry paid plan for accepting payments and basic eCommerce in the United States. Its published annual price is $29 per month.

Does Wix eCommerce provide an API? Yes. Wix documents eCommerce APIs, REST APIs, Velo APIs, webhooks, service plugins and headless commerce options.

Which payment providers can Wix stores use? Wix supports Wix Payments and third-party providers such as PayPal, Stripe and Square, with availability depending on the merchant’s location.

Does Wix support mobile store management? Yes. The Wix Owner app supports mobile order management, inventory edits, analytics, customer communication, refunds and selected point-of-sale workflows.

Does Wix offer a traditional free trial? Wix provides an unlimited free plan rather than a time-limited store trial. Paid Premium upgrades include a 14-day money-back guarantee for the initial purchase.