MailerLite

MailerLite is a cloud-based email marketing platform launched in 2010. It supports newsletters, subscriber management, marketing automations, audience segmentation, forms, landing pages, and websites.

The platform also includes e-commerce features for product sales, purchase tracking, abandoned-cart workflows, digital products, bookings, and paid newsletter subscriptions. Its primary users include creators, small businesses, nonprofits, and online retailers.

MailerLite provides a browser-based workspace and an iOS Manager app. Developers can connect external systems through the MailerLite REST API, webhooks, and e-commerce API.

MailerLite provides drag-and-drop, rich-text, and custom HTML email editors. Users can create newsletters, schedule campaigns, test content, and review campaign reports.

Audience tools include subscriber profiles, groups, tags, segments, signup forms, pop-ups, preference management, and list-growth reporting. Automation workflows can respond to subscriber activity, form submissions, purchases, and other triggers.

Website tools include landing pages, websites, embedded forms, pop-ups, and promotional forms. Paid plans add features such as unlimited templates, expanded automation limits, AI writing assistance, smart sending, multivariate testing, and additional reporting.

Supported integrations include Shopify, WooCommerce, WordPress, Wix, Squarespace, Stripe, Canva, Zapier, Typeform, Calendly, Facebook Lead Ads, Thinkific, Webflow, and MailerCheck. MailerLite also supports connections through its REST API and e-commerce API.

MailerLite offers Free, Comfort, Power, and Enterprise plans. Pricing varies by active subscriber count and selected billing cycle.

The Free plan costs $0 and supports up to 250 active subscribers, 2,500 emails per 30 days, two user seats, three automations, one website, one landing page, and three signup forms.

The Comfort plan starts at $12 per month. It adds expanded templates, automation, websites, landing pages, forms, AI writing assistance, smart sending, and additional marketing features.

The Power plan starts at $25 per month. It adds unlimited monthly emails, unlimited user seats, expanded automation and website limits, multiple automation triggers, and 24/7 live chat support.

The Enterprise plan uses custom pricing for organizations with more than 200,000 subscribers. MailerLite advertises dedicated success management, onboarding, account audits, deliverability support, and optional dedicated IP services.

MailerLite offers a 14-day trial of the full plan without requiring a credit card. Pricing may change with subscriber volume, billing cycle, taxes, and add-ons.

Pros

• Accessible campaign editor and workflow builder.
• Free plan includes core newsletter, automation, website, and landing-page tools.
• Supports forms, segmentation, e-commerce tracking, and digital product sales.
• Includes native connections for major commerce, website, and productivity platforms.
• Public REST and e-commerce APIs support custom integrations.
• Independent review platforms report strong usability and customer support scores.

Cons

• The free plan is limited to 250 active subscribers and 2,500 monthly emails.
• Advanced pricing depends on subscriber volume and requires plan-specific calculation.
• The iOS app supports rich-text campaign creation, but not every desktop editor.
• Some independent review summaries cite fewer advanced features than larger marketing automation suites.
• Transactional email is handled through the separate MailerSend product.

Mailchimp is a comparable choice for established email marketing programs with a broad ecosystem. Brevo is an alternative for businesses combining email, SMS, and transactional messaging. ConvertKit is aimed at creators and newsletter publishers. ActiveCampaign offers deeper CRM and automation capabilities. GetResponse combines email marketing with webinars, automation, and conversion tools.

Does MailerLite have a free plan?
Yes. The Free plan supports up to 250 active subscribers and 2,500 emails every 30 days.

Does MailerLite offer a free trial?
Yes. MailerLite offers a 14-day trial of the full plan without requiring a credit card.

Does MailerLite provide an API?
Yes. The current platform provides a date-versioned REST API, webhooks, SDK resources, and an e-commerce API. Classic accounts use separate legacy API versions.

What integrations does MailerLite support?
MailerLite lists more than 100 integrations, including Shopify, WooCommerce, WordPress, Wix, Squarespace, Stripe, Zapier, Canva, Typeform, and Calendly.

Does MailerLite have a mobile app?
Yes. The MailerLite Manager app supports iPhone and iPad devices running iOS 15 or later. It can manage campaigns, subscribers, automations, forms, and performance reports.

Does MailerLite send transactional emails?
MailerLite directs transactional email use cases to MailerSend, a separate product in the same product family.