Software / Email Marketing / Constant Contact

Constant Contact

Constant Contact is a digital marketing platform for email, social media, SMS, events, automation, contact management and campaign reporting.

8.3/10 TechZella Score
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At a glance

Quick Verdict

Constant Contact combines email, social, SMS, event, automation and reporting tools. Its interface and support receive positive review coverage, while contact-based pricing and paid-plan limits reduce value for smaller lists.

Overview

Constant Contact is a cloud-based digital marketing platform that began as an email marketing service in 1995. Its current product combines email campaigns, contact management, social publishing, SMS marketing, events, surveys, landing pages and automation tools. ([constantcontact.com](https://www.constantcontact.com/about?utm_source=openai))

The platform is mainly designed for small businesses, nonprofits and organizations that need campaign creation, audience growth and engagement reporting in one service. It supports browser-based workflows and companion Android and iOS applications. ([constantcontact.com](https://www.constantcontact.com/?utm_source=openai))

Key Features

Core email features include drag-and-drop design, templates, scheduled delivery, AI-assisted content creation, segmentation, personalization, surveys, polls, reporting and subject-line testing on eligible plans. ([constantcontact.com](https://www.constantcontact.com/pricing?utm_source=openai))

Marketing automation includes prebuilt automation templates, custom automations on higher tiers, resend-to-non-openers workflows and ecommerce automation templates. Premium adds unlimited custom automations and segments. ([constantcontact.com](https://www.constantcontact.com/pricing?utm_source=openai))

Social tools support publishing, scheduling and reporting across Facebook, Instagram, LinkedIn and TikTok, with TikTok publishing currently available through desktop workflows. ([constantcontact.com](https://www.constantcontact.com/features/social-media-tools?utm_source=openai))

Constant Contact offers SMS campaigns for United States customers, event hosting and payments, landing pages, sign-up forms, ecommerce tools and more than 300 listed integrations. ([constantcontact.com](https://www.constantcontact.com/pricing?utm_source=openai))

Pricing

Constant Contact offers Lite, Standard and Premium plans. Official starting prices are $12 per month for Lite, $35 per month for Standard and $80 per month for Premium, with pricing varying by contact count. ([constantcontact.com](https://www.constantcontact.com/pricing?utm_source=openai))

Annual prepayment reduces the starting prices to $10.20, $29.75 and $68 per month respectively. Annual savings can reach 15 percent, while eligible nonprofit customers can receive larger prepayment discounts. ([constantcontact.com](https://www.constantcontact.com/pricing?utm_source=openai))

Lite includes one user, one automation template and monthly sends equal to ten times the contact count. Standard adds three users, scheduling, subject-line testing, three automation templates and advanced reporting. Premium adds unlimited users, custom automations, dynamic content, revenue reporting and 500 SMS messages monthly. ([constantcontact.com](https://www.constantcontact.com/pricing?utm_source=openai))

SMS is included with Premium at 500 messages monthly. Lite and Standard customers can add SMS starting at $10 per month for up to 500 messages. ([constantcontact.com](https://www.constantcontact.com/pricing?utm_source=openai))

Pros & Cons

Pros:

  • Combines email, social, SMS, events and contact tools.
  • Offers live phone and chat support across paid plans.
  • Provides Android and iOS apps for campaign and contact management.
  • Includes a large integration directory and a documented REST API.
  • Provides a no-credit-card trial and a 30-day money-back guarantee.

Cons:

  • Pricing increases with contact volume.
  • The lowest plan has limited automation, users and reporting.
  • Additional SMS and inbox-preview costs can increase the subscription price.
  • The free trial permits up to 100 total email sends.
  • Advanced segmentation and automation require higher-priced plans.

These conclusions reflect the published plan structure and available third-party review evidence. ([constantcontact.com](https://www.constantcontact.com/pricing?utm_source=openai))

Alternatives

Comparable alternatives include Mailchimp, Brevo, MailerLite, ActiveCampaign and HubSpot Marketing Hub. They overlap with Constant Contact in email campaigns, automation, audience management and reporting, but differ in pricing models, CRM depth, workflow complexity and channel coverage.

FAQ

Does Constant Contact offer a free plan?
Constant Contact offers a 30-day free trial rather than a permanent free plan. The trial requires no credit card and allows up to 100 total email sends. ([constantcontact.com](https://www.constantcontact.com/?utm_source=openai))

What platforms does Constant Contact support?
The service runs in a web browser and provides mobile applications for Android and iOS devices. ([knowledgebase.constantcontact.com](https://knowledgebase.constantcontact.com/email-digital-marketing/tutorials/KnowledgeBase/5928-download-the-constant-contact-mobile-app?lang=en_US&utm_source=openai))

Does Constant Contact provide an API?
Yes. The V3 API is a RESTful interface for email marketing, contact management and ecommerce integrations. ([developer.constantcontact.com](https://developer.constantcontact.com/?utm_source=openai))

How many integrations are available?
The official integration directory lists more than 300 connected applications, including tools such as Canva, Shopify, Zapier, Eventbrite, Google and Microsoft services. ([constantcontact.com](https://www.constantcontact.com/features/integrations?utm_source=openai))

Who is Constant Contact best suited for?
It is best suited to small businesses, nonprofits and organizations that want guided email marketing with additional social, SMS, event and contact tools.

Capabilities

Features

Email Marketing

  • Drag-and-drop email editor
  • Email templates
  • Scheduled sends
  • AI content recommendations
  • Subject-line A/B testing on eligible plans
  • Dynamic email content on Premium
  • Polls and surveys
  • Engagement reporting

Automation

  • Automation templates
  • Custom automations on higher plans
  • Resend to non-openers
  • Ecommerce automation templates
  • Contact segmentation

Social Media

  • Publish to Facebook, Instagram and LinkedIn
  • TikTok publishing through supported desktop workflows
  • Post scheduling
  • Social reporting
  • Social inbox and engagement monitoring

SMS Marketing

  • SMS campaigns for United States customers
  • Text-to-join
  • SMS reporting
  • 500 monthly SMS messages included with Premium

Events and Ecommerce

  • Event hosting
  • Event payments
  • Ecommerce marketing
  • Product promotion
  • Landing pages and sign-up forms

Integrations and API

  • 300+ listed integrations
  • Constant Contact V3 REST API
  • Contact management endpoints
  • Email marketing endpoints
  • Ecommerce integration capabilities

Mobile

  • Android application
  • iOS application
  • Mobile campaign creation
  • Mobile contact management
  • Mobile reporting
Product details

Specifications

DeploymentCloud-based SaaS
Primary interfaceWeb application
Mobile supportAndroid and iOS applications
APIConstant Contact V3 REST API
Integrations300+ listed integrations
Free trial30 days, no credit card required
Trial sending limit100 total email sends
Paid plansLite, Standard and Premium
Headquarters890 Winter Street, Suite 300, Waltham, Massachusetts 02451, United States
Primary audienceSmall businesses, nonprofits and organizations
SMS availabilityPaid-plan customers in the United States
Annual billing savingsUp to 15 percent
Visual preview

Demo & Screenshots

Screenshots are not available yet.TechZella will add verified product images when suitable official screenshots are found.
Our evidence-based assessment

TechZella Score

A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.

8.3/10Moderate confidence
Features8.7
Ease of Use8.6
Value for Money7.6
Performance8.2
Support8.4
User Sentiment8.2

Constant Contact combines email, social, SMS, event, automation and reporting tools. Its interface and support receive positive review coverage, while contact-based pricing and paid-plan limits reduce value for smaller lists.

Methodology v1.0. This is a TechZella editorial assessment, not a direct user-review average.

Independent review sources

Trusted Ratings

Ratings are published by the respective review platforms and may change over time.

Plans & pricing

Pricing

Lite

$12
month

Starting monthly price. Includes email marketing, social tools, one user and one automation template. Annual billing starts at $10.20 per month.

Check current pricing →

Standard

$35
month

Starting monthly price. Adds three users, email scheduling, subject-line A/B testing, advanced reporting and additional automation tools. Annual billing starts at $29.75 per month.

Check current pricing →

Premium

$80
month

Starting monthly price. Adds unlimited users, advanced segmentation, custom automations, revenue reporting and 500 SMS messages monthly. Annual billing starts at $68 per month.

Check current pricing →

Pricing may change. Verify current plans on the vendor's website.

Editorial assessment

Pros & Cons

Pros

  • Broad combination of email, social, SMS, event and contact-management tools.
  • Live phone and chat support are included with paid plans.
  • Mobile applications support campaign, contact and reporting workflows.
  • More than 300 integrations are listed in the official app directory.
  • The API supports email marketing, contact management and ecommerce integrations.
  • A 30-day trial is available without requiring a credit card.

Cons

  • Pricing depends on contact volume and can rise as lists grow.
  • The entry plan limits users, automation templates and advanced reporting.
  • SMS and inbox-preview features can add separate monthly charges.
  • The free trial limits users to 100 total email sends.
  • Advanced automation and segmentation require higher-priced plans.
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