Serpstat

Serpstat is a web-based search marketing platform founded in 2013. It supports SEO, PPC, content marketing, competitor research, and technical website analysis from one account.

The platform includes site analysis, keyword research, backlink analysis, rank tracking, site audits, AI content tools, custom reports, and data integrations. It serves freelancers, in-house marketing teams, agencies, and larger businesses.

Serpstat’s core research tools analyze domains, URLs, keywords, competitors, paid search activity, and backlink profiles. Rank Tracker monitors organic and paid positions across desktop and mobile search results.

Site Audit identifies technical SEO issues and evaluates website health. Custom Reports can combine Serpstat data with Google Analytics 4 and Looker Studio content, then share reports through links or export them as PDFs.

The platform also offers AI content tools, keyword clustering, AI Overview tracking, and LLM-related brand monitoring features. Availability depends on the selected plan and account configuration.

Serpstat publishes Individual, Team, Team x2, and Agency plans. The current pricing page displays annual subscription prices of $497, $929, $1,505, and $3,593 respectively.

Individual supports five projects, 100 daily searches, 10,000 monthly keyword position checks, 30,000 audited pages, and 50,000 monthly export rows. Team adds unlimited projects, collaboration, API access, AI tools, batch analysis, and scheduled reports.

A seven-day free trial provides access to either the Individual or Team experience. The pricing page states that trial activation can involve a temporary $1 verification charge and automatic renewal unless cancelled.

Serpstat offers broad coverage across SEO research, technical auditing, rank tracking, backlinks, reporting, and automation. Its integrations support Google Sheets, Looker Studio, browser extensions, Python, and R workflows.

The main trade-off is usage-based segmentation. API access, collaboration tools, and several advanced reporting features require Team or higher plans, while the Individual plan limits projects and daily research volume.

Comparable products include Semrush, Ahrefs, SE Ranking, Moz Pro, and SpyFu. Semrush and Ahrefs are broad alternatives for SEO and competitive intelligence. SE Ranking generally targets similar rank-tracking and agency workflows, while Moz Pro emphasizes established SEO research and site optimization features.

Is Serpstat cloud-based? Yes. The main product is delivered through a web interface rather than a native desktop application.

Does Serpstat provide an API? Yes. The API uses JSON-RPC 2.0 and provides programmatic access to data such as keywords, rankings, backlinks, domain metrics, and audit results. Current documentation states that API access starts with the Team plan.

Does Serpstat offer a free trial? Yes. Serpstat advertises a seven-day trial for the Individual or Team experience.

Which integrations are available? Official integrations and tools include Google Sheets, Google Looker Studio, the browser extension for Chrome, Firefox, Edge, and Opera, Python, R, and custom API connections.

Who is Serpstat best suited for? It is suited to SEO professionals, content teams, marketers, agencies, and businesses that need combined search research, auditing, monitoring, reporting, and automation.