Free Trial
$0
14 days
14-day trial with no credit card required. A permanent free plan was not verified.
Check current pricing →O
Ortto
Ortto combines customer data, marketing automation, analytics, and support tools for personalized lifecycle campaigns across email, SMS, push, and chat.
Editorial overview
Aggregated Overview
Ortto combines a marketer-focused CDP, visual journey automation, email, SMS, push, analytics, live chat, and no-code integrations. Independent review platforms report strong overall sentiment, while pricing starts at $199 monthly and advanced capabilities require higher plans or add-ons.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
Ortto is a cloud-based marketing automation and analytics platform founded in 2015. It combines a marketer-focused customer data platform, visual journey builder, campaign tools, analytics, and customer support features.
The platform connects customer data from external systems, creates behavioral audiences, and activates those audiences through email, SMS, push notifications, in-app messages, forms, and live chat. Ortto rebranded from Autopilot in March 2022.
Ortto Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android SDK, API, iOS SDK, Web, Web Push SDK
TechZella assessment
8.4/10
Ortto Pros & Cons
Pros
- Combines customer data, automation, analytics, and support features.
- Supports multiple messaging channels, including email, SMS, push, and chat.
- Includes visual journey building and event-based audience targeting.
- Provides a public API, SDKs, and a broad integration catalog.
- Offers a 14-day trial without requiring a credit card.
- Receives strong ratings on G2, Capterra, and TrustRadius.
Cons
- Published paid pricing starts at $199 per month.
- Enterprise pricing requires a custom quote.
- Some advanced features depend on higher plans or add-ons.
- A native CRM is not the product's primary focus.
- Reviewers have noted limitations in customization and advanced functionality.
Ortto Pricing & Plans
Starter
$199
month
Includes up to 5,000 contacts, visual journey builder, email and SMS marketing, forms, pop-ups, and 24/6 support.
Check current pricing →Professional
$509
month
Listed for up to 10,000 contacts, with mobile push, dynamic content, landing pages, NPS, and branded SMS sender identification.
Check current pricing →Enterprise
Custom quote
month
Includes enterprise support, deliverability consulting, custom sending configurations, SLA options, custom permissions, and SSO.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Ortto Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Ortto.
Ortto Features
Customer Data Platform
- Unified customer profiles
- Behavioral and event-based data
- Audience segmentation
- Custom activities
- Data-source synchronization
- Customer lifecycle tracking
Marketing Automation
- Visual journey builder
- Playbooks
- Event-triggered campaigns
- Email marketing
- SMS marketing
- Mobile and web push notifications
- In-app messages
- Forms and pop-ups
- Landing pages
Analytics
- Campaign reports
- Dashboards
- Funnel analysis
- Cohort analysis
- Revenue analytics
- Website and app activity tracking
AI Features
- Subject-line recommendations
- Content generation suggestions
- Intelligent filters
- AI decision shapes
- AI enrichment shapes
- Optional AI controls
Customer Support
- Live chat
- Team inbox
- AI-assisted responses
- Knowledge base
- Talk conversations
- Messenger calls and screen sharing
Integrations and Developer Tools
- No-code integrations
- Public REST API
- iOS SDK
- Android SDK
- Web Push SDK
- Server-side activities
- Client-side activities
- Zapier integration
Verified Integrations
- Salesforce
- Shopify
- Stripe
- Pipedrive
- Zapier
- Slack
- HubSpot
- Google Ads
- Zendesk
- Intercom
- Twilio Segment
- BigCommerce
- WooCommerce
- Calendly
- Chargebee
- Recurly
- Typeform
- Gorgias
- Help Scout
Ortto Specifications
| Deployment | Cloud-based web application |
|---|---|
| Primary category | Marketing automation |
| Customer data platform | Included |
| API | Public REST API |
| Mobile development support | iOS SDK and Android SDK |
| Web push support | Web Push SDK |
| Free trial | 14 days |
| Free plan | Not verified |
| Starting price | $199 per month |
| Contact-based pricing | Starter includes up to 5,000 contacts; Professional lists up to 10,000 contacts |
| Headquarters | Sydney, New South Wales, Australia |
| Company founded | 2015 |
| Former name | Autopilot |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.4/10High confidence
Ortto combines a marketer-focused CDP, visual journey automation, email, SMS, push, analytics, live chat, and no-code integrations. Independent review platforms report strong overall sentiment, while pricing starts at $199 monthly and advanced capabilities require higher plans or add-ons.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
FAQ
Is Ortto an AI tool?
Ortto includes AI-assisted features such as content suggestions, intelligent filters, AI decision shapes, and AI enrichment. Its main product remains a broader marketing automation, customer data, analytics, and support platform.
Does Ortto offer a free trial?
Yes. Ortto advertises a 14-day free trial and states that no credit card is required.
Does Ortto have a free plan?
No permanent free plan was verified. Published pricing lists paid Starter, Professional, and quote-based Enterprise options.
Does Ortto provide an API?
Yes. Its public API includes endpoints for people, accounts, audiences, activities, custom fields, tags, campaigns, transactional messages, and Talk conversations.
What integrations does Ortto support?
Verified integrations include Salesforce, Shopify, Stripe, Pipedrive, Zapier, Slack, HubSpot, Google Ads, Zendesk, Intercom, Twilio Segment, BigCommerce, WooCommerce, Calendly, Chargebee, Recurly, Typeform, and others.
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