Cloud Identity Free
$0
month
Includes 50 user licenses by default and core identity and endpoint-management capabilities. Additional free licenses can be requested.
Check current pricing →G
Google Cloud Identity
Google Cloud Identity is a cloud identity, access, application, and endpoint management platform with free and premium editions.
Editorial overview
Aggregated Overview
Cloud Identity combines SSO, MFA, endpoint management, provisioning, directory synchronization, context-aware access, and REST APIs. Public G2 feedback is generally positive, while some reviews mention setup and navigation complexity.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
Google Cloud Identity is a cloud service for managing users, groups, applications, devices, and access policies. It operates through the Google Admin console and supports organizations that use Google Cloud without requiring Google Workspace services.
The platform provides single sign-on, multi-factor authentication, endpoint management, automated provisioning, directory synchronization, secure LDAP, and context-aware access. Its free edition covers core identity and endpoint functions, while Premium adds broader security and device-management capabilities.
Google Cloud Identity Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, API, ChromeOS, iOS, Web, Windows
TechZella assessment
8.4/10
Google Cloud Identity Pros & Cons
Pros
- Free edition supports core identity and endpoint-management needs.
- Strong integration with Google Cloud and Google Workspace administration.
- Supports SAML, OIDC, directory synchronization, secure LDAP, and REST APIs.
- Combines identity, application access, and endpoint controls in one console.
- Broad device coverage across Android, iOS, Windows, and ChromeOS.
Cons
- Advanced endpoint and context-aware access controls require Premium licensing.
- Administration can become complex across identity, application, and device policies.
- Premium pricing is handled through Google Workspace subscription billing.
- The reviewed official materials do not provide one universal Premium trial duration.
- Organizations outside the Google ecosystem may face a steeper migration and configuration effort.
Google Cloud Identity Pricing & Plans
Cloud Identity Premium Flexible Plan
$7.20 per user
month
Premium identity, application, security, and device-management features. Billing is handled through a Google Workspace subscription.
Check current pricing →Cloud Identity Premium Annual Plan
$72 per user
year
Annual Premium billing option documented by Google. Subscription terms may vary by arrangement and region.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Google Cloud Identity Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Google Cloud Identity.
Google Cloud Identity Features
Identity and Access
- Single sign-on for SAML 2.0 and OpenID Connect applications
- Multi-factor authentication
- Context-aware access
- Account takeover protection
- Advanced Protection Program
- Secure LDAP
Application Management
- Pre-integrated application catalog
- Custom application support
- On-premises application access
- Automated user provisioning
- User lifecycle management
Endpoint Management
- Android and iOS management
- Windows device management in Premium
- ChromeOS network management
- Endpoint Verification
- Remote account sign-out
- Remote account wipe
- Company-owned device inventory
- Mobile application management
Directory and Administration
- User and group management
- Microsoft Active Directory synchronization through Google Cloud Directory Sync
- Unified administrative console
- Audit logs and reports
- Security and compliance monitoring
API and Integration
- Cloud Identity REST API
- Groups API
- Devices API
- Inbound SAML SSO profiles
- Inbound OIDC SSO assignments
- User invitation resources
Google Cloud Identity Specifications
| Deployment | Cloud-based |
|---|---|
| Primary interface | Web administration console |
| Supported authentication standards | SAML 2.0, OpenID Connect, LDAP |
| Managed platforms | Android, iOS, Windows, ChromeOS, selected desktop workflows |
| Integrations | Google Workspace, Google Cloud, Salesforce, SAP SuccessFactors, Microsoft Active Directory, SAML applications, OIDC applications |
| API | Cloud Identity REST API |
| Free edition | Yes, 50 user licenses by default |
| Free trial | Premium trial pathway documented; duration not specified on reviewed official pages |
| Support | Community support for Free; 24/7 email, phone, and chat support for Premium |
| Service level agreement | 99.9% for Premium |
| Vendor | Google LLC |
| Founded | 1998 |
| Headquarters | Mountain View, California, United States |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.4/10Moderate confidence
Cloud Identity combines SSO, MFA, endpoint management, provisioning, directory synchronization, context-aware access, and REST APIs. Public G2 feedback is generally positive, while some reviews mention setup and navigation complexity.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Google Cloud Identity FAQs
Answers begin with the clearest available response, followed by the context that helps you act on it.
Is Google Cloud Identity the same as Google Workspace?
No. Cloud Identity provides identity and administration services. Google Workspace adds productivity applications such as Gmail, Calendar, Drive, and Docs.
Does Cloud Identity have a free version?
Yes. Cloud Identity Free includes core identity and endpoint capabilities and provides 50 user licenses by default.
Does Cloud Identity support single sign-on?
Yes. It supports SAML and OpenID Connect application connections, including pre-integrated, custom, and on-premises applications.
Does Cloud Identity provide an API?
Yes. The Cloud Identity REST API supports provisioning and management of identity resources, including groups, memberships, devices, and SSO configurations.
Which devices does Cloud Identity manage?
Documented device support includes Android, iOS, Windows, ChromeOS, and certain desktop-management workflows using Endpoint Verification or related Google components.
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