Growth
$40
user/month
Business Studio platform plan for smaller organizations and AI-assisted automation. Official pricing lists a minimum of five users.
Check current pricing →C
Creatio
Creatio is an AI-native CRM and workflow platform covering sales, marketing, service, no-code automation, and business process management.
Editorial overview
Aggregated Overview
Creatio combines CRM applications, no-code workflow design, AI capabilities, mobile access, integrations, and extensible APIs. G2 reports a 4.6 out of 5 average rating from 411 reviews, while public pricing supports a structured comparison.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Overview
Creatio is a CRM and workflow automation platform for marketing, sales, and customer service teams. Its product family includes Creatio Sales, Creatio Marketing, Creatio Service, Business Studio, and AI Studio.
The platform uses visual no-code tools, natural-language configuration, embedded AI, and workflow automation. Organizations can adapt CRM processes without building every change through traditional software development.
Creatio was founded in 2014 and is headquartered at 53 State Street, Floor 37, Boston, Massachusetts. Katherine Kostereva is the company’s founder and chief executive officer.
Creatio Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
Android, Cloud, iOS, OData API, On-premises, REST API
TechZella assessment
8.5/10
Creatio Pros & Cons
Pros
- Combines CRM, AI, no-code tools, and workflow automation.
- Covers sales, marketing, and service operations.
- Supports extensive API and integration methods.
- Provides mobile applications for iOS and Android.
- Offers both cloud and on-premises deployment.
Cons
- Platform plans have a five-user minimum.
- Unlimited pricing requires a custom quote.
- Advanced configuration can require implementation expertise.
- Separate CRM products may increase costs for smaller teams.
- The breadth of features may exceed the needs of simple CRM deployments.
Creatio Pricing & Plans
Enterprise
$55
user/month
Business Studio platform plan for larger organizations and broader automation requirements. Official pricing lists a minimum of five users.
Check current pricing →Unlimited
Custom
custom
Full platform access with all CRM products and no per-user limits.
Check current pricing →Sales, Marketing, or Service
$15
user/month
Individual Creatio CRM applications available separately. The Unlimited plan includes all CRM products.
Check current pricing →Free Trial
$0
14 days
Trial access advertised for an unlimited number of users.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Creatio Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Creatio.
Creatio Features
CRM Applications
- Sales pipeline and opportunity management
- Lead and account management
- Sales forecasting
- Guided sales processes
- Marketing campaign management
- Audience segmentation
- Customer service case management
- Omnichannel customer support
AI and Automation
- Conversational CRM interface
- Predictive, generative, and agentic AI capabilities
- AI-assisted recommendations and prompts
- Visual no-code workflow design
- Natural-language configuration
- AI agent development and governance
Integration and API
- REST-based integrations
- OData 3 and OData 4 support
- DataService
- Custom web services
- External business-process execution
- Google mail, calendar, and contacts integration
- Microsoft Exchange and Microsoft 365 integration
- Telephony integrations including Avaya, Asterisk, Cisco Finesse, TAPI, and Webitel
Deployment and Access
- Cloud deployment
- On-premises deployment
- Web access
- Native iOS mobile application
- Native Android mobile application
- Online and offline mobile synchronization
Ecosystem
- Creatio Marketplace
- Ready-made connectors and applications
- Templates for business processes
- Partner implementation network
Creatio Specifications
| Product type | CRM and workflow automation platform |
|---|---|
| Deployment | Cloud and on-premises |
| Primary interface | Web |
| Mobile support | iOS and Android |
| API | REST, OData 3, OData 4, DataService, custom web services |
| CRM modules | Sales, Marketing, Service |
| Pricing model | Per-user platform plans, modular CRM products, and custom Unlimited pricing |
| Free trial | 14 days |
| Minimum platform users | 5 |
| Headquarters | Boston, Massachusetts, United States |
| Founded | 2014 |
| Marketplace | Creatio Marketplace |
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.5/10Moderate confidence
Creatio combines CRM applications, no-code workflow design, AI capabilities, mobile access, integrations, and extensible APIs. G2 reports a 4.6 out of 5 average rating from 411 reviews, while public pricing supports a structured comparison.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
FAQ
What is Creatio used for?
Creatio is used for sales management, marketing automation, customer service, workflow automation, and no-code business application development.
Does Creatio offer a free trial?
Yes. Creatio advertises a 14-day free trial with access for an unlimited number of users.
Does Creatio have an API?
Yes. Creatio supports REST-based integrations, OData 3 and OData 4, DataService, custom web services, and external business-process execution.
What does Creatio integrate with?
Documented integrations include Google mail, calendar and contacts, Microsoft Exchange, Microsoft 365, IMAP and SMTP mail services, OneLogin, ADFS, LDAP, and several telephony systems. Marketplace connectors extend coverage to products such as Zoom, Power BI, Zapier, Okta, WhatsApp, and Microsoft Word.
Is Creatio available on mobile devices?
Yes. Creatio provides mobile applications through the Apple App Store and Google Play, with online and offline synchronization capabilities.
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