Filtr is not included in the Wipr 2 base purchase.
Buyers seeking URL filtering across apps must budget for a separate annual or lifetime add-on.
Evidence source ↗
Wipr
Wipr is a paid Apple-platform content blocker for Safari that filters ads, trackers, pop-ups, and cookie warnings. Its optional Filtr add-on extends URL filtering to other apps.
Editorial overview
Aggregated Overview
The App Store documents Safari blocking, automatic blocklist updates, and Filtr as a separate add-on. An independent review describes Wipr as focused and simple, while also noting its limited platform coverage. No public review sample was analyzed for this assessment.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Wipr Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Best suited to
Apple users who want an automatically maintained Safari blocker for ads, trackers, pop-ups, and cookie warnings, with minimal rule management.
Look elsewhere if
Users who need blocking across non-Apple platforms, detailed custom filter controls, or an API should look elsewhere, and should evaluate alternatives such as AdGuard or 1Blocker instead.
Platforms
iOS, iPadOS, macOS, Safari, visionOS
TechZella assessment
7.4/10
Overview
Wipr is an Apple-platform content blocker developed by Kaylee Calderolla. Its core app filters advertisements, trackers, pop-ups, and cookie warnings in Safari.
The App Store describes Wipr as a universal purchase for supported iPhone, iPad, Mac, and Apple Vision devices. The blocklist updates automatically twice weekly, and the optional Filtr add-on extends URL filtering to other apps.
Wipr — What Sets It Apart?
These are the product-specific differences that may matter when deciding whether the software fits your workflow. They are based on documented evidence rather than a universal ranking.
- A single purchase covers supported iPhone, iPad, Mac, and Apple Vision devices.
- The optional Filtr add-on uses URL filtering to extend blocking beyond Safari and is documented as compatible with VPNs, iCloud Private Relay, and custom DNS.
- The developer states that Wipr does not collect app data and does not accept paid ad-unblocking.
7 key claims verifiedOur editorial team checked this profile against vendor documentation. Supported by 2 documented sources.
Wipr Pros & Cons
Pros
- A single app purchase supports several Apple device types.
- Automatic blocklist updates reduce routine manual upkeep.
- Filtr offers optional URL filtering beyond Safari.
- Accessibility features include VoiceOver and Voice Control.
Cons
- Core blocking is focused on Safari and Apple platforms.
- Filtr requires an additional purchase.
- No public API or integration ecosystem was documented.
- The researched product pages do not document advanced custom filtering controls.
Wipr Gotchas & Operational Limits
These are documented constraints or practical friction points that may matter before you adopt the product.
Filtr's URL filtering is distinct from Wipr's Safari content blocking.
The two capabilities have different scopes, so a Safari-only purchase should not be assumed to filter traffic in other apps.
Evidence source ↗The published compatibility requirements are Apple operating systems only.
Organizations with Windows, Android, or non-Safari browser requirements need a separate solution for those devices.
Evidence source ↗Security & Privacy
For security-sensitive software, TechZella focuses on documented architecture, authentication, data handling, deployment and privacy details that can affect a buying decision. This is product research, not an independent security audit.
Security posture at a glance
| Data collection | Developer-disclosed as no data collected; Apple says the disclosure is not verified |
|---|
Security claims are presented only when supported by documented sources. The presence of this section does not constitute a penetration test, certification or independent security audit.
Wipr Pricing & Plans
Wipr 2
$4.99
one-time
Paid universal app for supported iPhone, iPad, Mac, and Apple Vision devices.
Check current pricing →Filtr Annual
$4.99
year
Optional add-on purchase for extending URL filtering to other apps. Annual price verified through independent reporting.
Check current pricing →Filtr One-Time
$24.99
one-time
Optional Filtr purchase. The App Store lists a $24.99 Filtr in-app purchase; independent reporting identifies a one-time option.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Wipr Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Wipr.
Wipr Features
Safari Blocking
- Blocks advertisements, trackers, pop-ups, and cookie warnings
- Includes Wipr Extra Safari extension
- Automatically updates blocklists twice weekly
Cross-App Filtering
- Optional Filtr add-on extends URL filtering to other apps
- Filtr is described as compatible with VPNs, iCloud Private Relay, and custom DNS
Accessibility and Privacy
- Supports VoiceOver and Voice Control
- Supports larger text, dark interface, and reduced motion
- Developer-disclosed privacy practice says no app data is collected; Apple says this disclosure is unverified
Demo & Screenshots
Wipr Specifications
| Developer | Kaylee Calderolla |
|---|---|
| Supported browser | Safari |
| iPhone requirement | iOS 17 or later |
| iPad requirement | iPadOS 17 or later |
| Mac requirement | macOS 14 or later |
| Apple Vision requirement | visionOS 1 or later |
| API | No public API documented |
| Integrations | Safari content blocking; Filtr is described as compatible with VPNs, iCloud Private Relay, and custom DNS |
| Free trial | No free trial documented |
| Data collection | Developer-disclosed as no data collected; Apple says the disclosure is not verified |
Deployment & System Footprint
Verified installation, hosting, administration, or environment details that can affect implementation.
| Installation or hosting | Distributed through Apple's App Store as a native Apple-platform app with Safari content-blocking extensions. No hosted or self-hosted deployment is documented. Source ↗ |
|---|
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
7.4/10Moderate confidence
The App Store documents Safari blocking, automatic blocklist updates, and Filtr as a separate add-on. An independent review describes Wipr as focused and simple, while also noting its limited platform coverage. No public review sample was analyzed for this assessment.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Editorial transparency
Our Review Methodology
Key claims are linked to the sources used to verify them. This evidence record is separate from third-party user ratings.
TechZella evaluates software using documented product capabilities, pricing information, usability and value considerations, independent user evidence where available, and competitive context. The assessment is an editorial review, not a hands-on test unless one is explicitly identified. Our editorial assessment is based on 2 documented sources.
What TechZella adds
- A single purchase covers supported iPhone, iPad, Mac, and Apple Vision devices.
- The optional Filtr add-on uses URL filtering to extend blocking beyond Safari and is documented as compatible with VPNs, iCloud Private Relay, and custom DNS.
- The developer states that Wipr does not collect app data and does not accept paid ad-unblocking.
Important limitations
- The core product is designed for Safari on Apple platforms rather than multiple browsers or operating systems.
- Filtr costs extra and requires a separate in-app purchase.
- The researched public materials do not document a public API or third-party integrations.
Evidence-backed claimsWipr 2 is sold for $4.99 in the US App Store. The app supports iPhone, iPad, Mac, and Apple Vision devices. Wipr blocks ads, trackers, pop-ups, and cookie warnings in Safari. Wipr's blocklist updates automatically twice a week. Filtr extends Wipr's blocking to other apps using URL filtering. The developer reports that Wipr collects no app data. An independent review describes Wipr as limited to Apple devices and Safari.
The US App Store listing displays a $4.99 purchase price.
View source ↗Verified 2026-10-05The listing describes a universal app and specifies minimum operating-system versions for iOS, iPadOS, macOS, and visionOS.
View source ↗Verified 2026-10-05The App Store product description lists these content-blocking functions.
View source ↗Verified 2026-10-05The App Store description states that the blocklist is updated twice weekly.
View source ↗Verified 2026-10-05The listing describes Filtr as an add-on that works at the network level and can be used with VPNs, iCloud Private Relay, and custom DNS.
View source ↗Verified 2026-10-05The App Store privacy disclosure says the developer indicated that no data is collected and notes that Apple has not verified this declaration.
View source ↗Verified 2026-10-05TechRadar's review identifies iOS and macOS/Safari coverage and lists the lack of broader security features as a limitation.
View source ↗Verified 2026-10-05Community feedback
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FAQ
What does Wipr block?
The product listing says Wipr blocks ads, trackers, pop-ups, and cookie warnings in Safari.
Which platforms does Wipr support?
The App Store lists iPhone with iOS 17 or later, iPad with iPadOS 17 or later, Mac with macOS 14 or later, and Apple Vision with visionOS 1 or later.
Does Wipr work outside Safari?
The core blocker is for Safari. The optional Filtr add-on extends URL filtering to other apps.
How much does Wipr cost?
The US App Store lists Wipr 2 at $4.99. Filtr is an additional purchase; independent reporting lists annual and one-time options.
Does Wipr offer a free trial or API?
No free trial or public API is documented in the researched product materials.
Does the app collect user data?
The developer’s App Store privacy disclosure says no data is collected. Apple states that it has not verified the developer’s disclosure.