Software / B2B Ecommerce / Shopify Plus

Shopify Plus

Shopify Plus is Shopify's enterprise commerce platform for high-volume brands, B2B operations, multi-market selling, and advanced checkout customization.

8.4/10 TechZella Score
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At a glance

Quick Verdict

Shopify Plus provides enterprise checkout extensions, B2B catalogs, higher API capacity, headless commerce tools, automation, international selling, and priority support. Its main limitation is enterprise pricing and the need for development work for complex customizations.

Overview

Shopify Plus is Shopify’s enterprise commerce offering. Shopify launched the product in February 2014 for rapidly growing merchants and larger businesses requiring additional support, customization, and API capacity.

The platform supports online stores, B2B commerce, international markets, headless storefronts, retail locations, and custom integrations. It uses Shopify’s hosted infrastructure while extending checkout, automation, developer, and organizational controls.

Shopify Plus is best suited to brands operating several markets, channels, or storefronts. It can also fit merchants that need native B2B catalogs, advanced checkout logic, or integration with ERP, CRM, PIM, OMS, and fulfillment systems.

Key Features

Shopify Plus supports custom checkout experiences through checkout UI extensions, checkout branding tools, Shopify Functions, and eligible third-party apps. Checkout extensions for the information, shipping, and payment steps require a Plus plan.

For B2B commerce, Plus supports unlimited market catalogs, direct catalog assignments to companies and company locations, payment deposits, partial payments, and customized B2B checkout workflows.

The platform includes Shopify Flow automation, Launchpad scheduling tools, multi-market selling, headless storefront development with Hydrogen, Shopify APIs, and access to Shopify Plus Certified App Partners.

Plus supports integrations through the Shopify App Store, direct APIs, and integration platforms. External systems can synchronize customers, orders, inventory, product catalogs, and pricing data.

Pricing

Shopify lists Shopify Plus pricing by contract term and billing currency. In the United States, the published price is $2,500 per month for a one-year term or $2,300 per month for a three-year term.

Eligible merchants can access a paid Shopify Plus trial lasting one or two months. The published U.S. trial price is $399 per month. The trial does not include every full-plan feature, including some checkout customizations, test-drive environments, and bot protection.

Additional costs can apply for payment processing, third-party applications, themes, implementation, development, and external integrations. Shopify’s published pricing page should be checked before purchase because terms and regional prices can change.

Pros & Cons

Pros: Hosted infrastructure reduces direct server administration. Plus provides advanced checkout extensibility, native B2B capabilities, higher API resources, multi-market tools, headless support, and 24/7 priority support.

Cons: The subscription price is substantial compared with standard Shopify plans. Complex business rules may require custom applications or partner development. Some specialized B2B, ERP, and operational workflows may still require external systems.

Alternatives

Comparable enterprise commerce platforms include Adobe Commerce, BigCommerce Enterprise, Salesforce Commerce Cloud, commercetools, SAP Commerce Cloud, and Oracle Commerce.

Adobe Commerce offers extensive customization and B2B functionality. BigCommerce Enterprise provides hosted enterprise commerce with open APIs. Salesforce Commerce Cloud suits organizations already invested in Salesforce products. commercetools emphasizes composable commerce for teams building modular architectures.

FAQ

Does Shopify Plus have a free trial?
Shopify documents a paid trial for eligible merchants, lasting one or two months. The published U.S. price is $399 per month.

What platforms does Shopify Plus support?
Shopify Plus is primarily a web-based SaaS platform. Its APIs support custom web, mobile, headless, and application experiences, while Shopify also provides iOS and Android development libraries.

Does Shopify Plus provide an API?
Yes. Shopify provides GraphQL Admin and Storefront APIs, REST Admin resources, Shopify Functions, checkout extensions, and other developer tools. Plus also provides additional API resources and supports requests for increased rate limits.

What integrations are available?
Merchants can connect ERP, CRM, accounting, PIM, OMS, WMS, 3PL, fulfillment, marketing, and analytics systems through apps, direct integrations, iPaaS providers, or custom APIs.

Is Shopify Plus suitable for B2B?
Yes. Plus supports company accounts, company locations, catalogs, direct company catalog assignments, payment terms, deposits, partial payments, and customized B2B checkout experiences.

Who should consider Shopify Plus?
It is designed for high-volume brands and larger merchants that need enterprise support, multiple markets, advanced checkout control, B2B commerce, or extensive integrations.

Capabilities

Features

Commerce Operations

  • Online storefront management
  • Multi-market commerce
  • Multi-store and expansion-store support
  • Omnichannel retail through Shopify POS
  • Unlimited staff accounts on the Plus plan

B2B Commerce

  • Company and company-location accounts
  • Unlimited B2B market catalogs
  • Direct catalogs for companies and company locations
  • Payment terms and deposits
  • Partial payments and payment requests
  • B2B checkout customization

Checkout and Conversion

  • Checkout editor and branding controls
  • Checkout UI extensions
  • Shopify Functions
  • Payment and delivery customization
  • Custom discount logic
  • Shop Pay support

Automation

  • Shopify Flow workflows
  • Launchpad scheduling for promotions and launches
  • Order and fulfillment automation
  • Custom business logic through Function APIs

Developer Tools

  • GraphQL Admin API
  • GraphQL Storefront API
  • REST Admin API resources
  • Hydrogen headless storefront framework
  • Shopify CLI
  • Checkout, customer account, POS, and admin extensions

Integrations

  • Shopify App Store integrations
  • ERP and CRM connectivity
  • PIM, OMS, WMS, and 3PL integrations
  • Accounting and fulfillment integrations
  • iPaaS and custom API integrations

Support and Enterprise Services

  • 24/7 priority support
  • Shopify Plus Certified App Partners
  • Shopify Plus Partner ecosystem
  • Feature test-drive environments
  • Increased API resources
Product details

Specifications

DeploymentCloud-based SaaS
Product typeEnterprise ecommerce platform
Primary interfaceWeb browser
APIGraphQL Admin API, GraphQL Storefront API, REST Admin API, Shopify Functions, extension APIs
Headless commerceHydrogen and Storefront API
B2B supportNative B2B features with Plus-exclusive catalog and payment capabilities
IntegrationsApps, direct integrations, iPaaS providers, ERP, CRM, PIM, OMS, WMS, 3PL, accounting, and fulfillment systems
Free trialNo free trial; eligible merchants can receive a paid one- or two-month trial
Support24/7 priority support
Launch dateFebruary 4, 2014
Visual preview

Demo & Screenshots

Screenshots are not available yet.TechZella will add verified product images when suitable official screenshots are found.
Our evidence-based assessment

TechZella Score

A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.

8.4/10Moderate confidence
Features9.1
Ease of Use8.5
Value for Money7.2
Performance8.8
Support8.7
User Sentiment8.4

Shopify Plus provides enterprise checkout extensions, B2B catalogs, higher API capacity, headless commerce tools, automation, international selling, and priority support. Its main limitation is enterprise pricing and the need for development work for complex customizations.

Methodology v1.0. This is a TechZella editorial assessment, not a direct user-review average.

Independent review sources

Trusted Ratings

Ratings are published by the respective review platforms and may change over time.

Plans & pricing

Pricing

Shopify Plus, one-year term

$2,500
month

Published U.S. subscription price for a one-year Shopify Plus term.

Check current pricing →

Shopify Plus, three-year term

$2,300
month

Published U.S. subscription price for a three-year Shopify Plus term.

Check current pricing →

Shopify Plus trial

$399
month

Paid trial for eligible merchants. Shopify states that the trial lasts one or two months, depending on store status.

Check current pricing →

Pricing may change. Verify current plans on the vendor's website.

Editorial assessment

Pros & Cons

Pros

  • Hosted infrastructure reduces direct server-management requirements.
  • Advanced checkout extensibility supports custom business logic and user interface components.
  • Native B2B features include unlimited catalogs and company-specific catalog assignments.
  • Broad API, app, headless, and integration options support complex commerce stacks.
  • Includes 24/7 priority support and access to Shopify Plus partner resources.

Cons

  • The published subscription price is high compared with standard Shopify plans.
  • Complex customizations often require developers or Shopify Plus partners.
  • Additional costs may apply for apps, implementation, payment processing, themes, and integrations.
  • Some specialized enterprise workflows still require external ERP, OMS, CRM, or custom systems.
  • Platform-specific APIs and extension rules can constrain certain implementation approaches.
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