Ortto

Ortto is a cloud-based marketing automation and analytics platform founded in 2015. It combines a marketer-focused customer data platform, visual journey builder, campaign tools, analytics, and customer support features.

The platform connects customer data from external systems, creates behavioral audiences, and activates those audiences through email, SMS, push notifications, in-app messages, forms, and live chat. Ortto rebranded from Autopilot in March 2022.

Ortto provides a customer data platform for consolidating profile, behavioral, and event-based customer information. Users can create audiences using customer attributes and activity data.

Marketing features include visual journeys, playbooks, email campaigns, SMS campaigns, mobile and web push notifications, forms, pop-ups, landing pages, and in-app messaging.

Analytics tools include reports, dashboards, funnel analysis, cohort analysis, campaign reporting, and revenue-related analysis. The platform also includes Talk for live chat, team inboxes, AI-assisted responses, and knowledge-base functionality.

AI features include subject-line recommendations, content suggestions, intelligent filters, AI decision shapes, and AI enrichment shapes. Ortto states that AI features can be enabled or disabled by account administrators.

Ortto offers a 14-day free trial with no credit card required. The Starter plan begins at $199 per month and includes up to 5,000 contacts, visual journey building, email and SMS marketing, form and pop-up tools, and live chat and email support.

The Professional plan is listed at $509 per month for up to 10,000 contacts. It adds capabilities such as mobile push marketing, dynamic content, landing pages, NPS, and branded SMS sender identification.

Enterprise pricing is quote-based. Listed enterprise capabilities include dedicated success support, deliverability consulting, custom sending setups, service-level agreements, custom permissions, and SSO options.

Annual billing can provide a discount on published plans. Pricing and plan limits may vary by account configuration, contacts, messaging requirements, and optional features.

Pros:

• Combines a CDP, campaign automation, analytics, and support features.
• Provides a visual journey builder for event-triggered workflows.
• Supports email, SMS, push, in-app messaging, forms, and live chat.
• Offers a public API, SDKs, and no-code integrations.
• Independent review platforms report strong ease-of-use and support sentiment.

Cons:

• Paid plans start at a relatively high monthly price for small teams.
• Advanced functionality is distributed across plan tiers and optional add-ons.
• Users requiring a native CRM may need to connect another system.
• Some reviewers report limitations in design customization and advanced functionality.
• Pricing is not fully transparent for enterprise configurations.

Comparable alternatives include ActiveCampaign for email automation and CRM-oriented workflows, HubSpot Marketing Hub for broader marketing and sales operations, Customer.io for event-driven lifecycle messaging, Klaviyo for ecommerce-focused customer engagement, Braze for enterprise cross-channel engagement, and Salesforce Marketing Cloud for large-scale marketing operations.

Is Ortto an AI tool?

Ortto includes AI-assisted features such as content suggestions, intelligent filters, AI decision shapes, and AI enrichment. Its main product remains a broader marketing automation, customer data, analytics, and support platform.

Does Ortto offer a free trial?

Yes. Ortto advertises a 14-day free trial and states that no credit card is required.

Does Ortto have a free plan?

No permanent free plan was verified. Published pricing lists paid Starter, Professional, and quote-based Enterprise options.

Does Ortto provide an API?

Yes. Its public API includes endpoints for people, accounts, audiences, activities, custom fields, tags, campaigns, transactional messages, and Talk conversations.

What integrations does Ortto support?

Verified integrations include Salesforce, Shopify, Stripe, Pipedrive, Zapier, Slack, HubSpot, Google Ads, Zendesk, Intercom, Twilio Segment, BigCommerce, WooCommerce, Calendly, Chargebee, Recurly, Typeform, and others.