Free
$0
month
Free WordPress plugin with core SEO analysis, readability checks, structured data, XML sitemaps, indexing controls, and metadata tools.
Check current pricing →Y
Yoast SEO
Yoast SEO is a WordPress and Shopify SEO tool for content analysis, technical SEO, structured data, XML sitemaps, and search visibility.
Editorial overview
Aggregated Overview
Yoast provides broad WordPress SEO functionality, structured data, XML sitemaps, content analysis, integrations, developer APIs, and paid AI features. G2 reports a 4.5 out of 5 rating from 202 reviews, while the free version and annual Premium pricing support a strong value assessment.
This profile combines documented product information and independent evidence where available. It is not a hands-on test unless TechZella explicitly identifies one.
Yoast SEO Decision Snapshot
A quick way to understand who this product may suit, where its limits matter, and which facts are most relevant before you compare alternatives.
Platforms
API, Google Docs, Shopify, Web, WordPress
TechZella assessment
8.5/10
Overview
Yoast SEO is an SEO plugin for WordPress and an SEO app for Shopify. Its WordPress product analyzes content, manages technical search settings, generates structured data, and creates XML sitemaps.
The free WordPress edition covers core optimization tasks. Yoast SEO Premium adds AI-assisted tools, internal linking suggestions, redirect management, expanded analysis, and support. Yoast also offers separate ecommerce, local, news, video, and Google Docs products.
Yoast SEO Features
Content Optimization
- Real-time SEO analysis
- Readability analysis
- Keyphrase and related keyphrase analysis
- AI-assisted title and description generation in paid plans
- Google Docs content optimization add-on
Technical SEO
- Automatic XML sitemaps
- Canonical URL controls
- Meta robots controls
- Open Graph and X metadata
- Breadcrumb controls
- Redirect management in Premium
Structured Data
- Schema.org structured data generation
- More than 50 supported schema types according to Yoast product information
- WooCommerce product structured data
- Schema API for programmatic customization
Integrations
- Semrush
- Wincher
- Google Site Kit
- Elementor
- Jetpack
- WooCommerce
- Advanced Custom Fields
- Algolia
- Easy Digital Downloads
- Mastodon
Developer Tools
- REST API
- Surfaces API
- Metadata API
- Schema API
- Headless WordPress metadata access
Platform Products
- WordPress plugin
- Shopify app
- Google Docs add-on
- WooCommerce SEO extension
- Local SEO, News SEO, and Video SEO extensions
Yoast SEO Specifications
| Product type | SEO software and CMS plugin |
|---|---|
| Primary platform | WordPress |
| Additional platforms | Shopify and Google Docs |
| Deployment | Web-based plugin, app, and add-on |
| Pricing model | Freemium and subscription |
| Free version | Yes |
| Free trial | 14 days for Yoast SEO for Shopify |
| API | REST, Surfaces, Metadata, and Schema APIs |
| Integrations | Semrush, Wincher, Google Site Kit, Elementor, Jetpack, WooCommerce, ACF, Algolia, EDD, and Mastodon |
| Site licensing | Yoast SEO Premium covers one website or domain per subscription |
| Company founded | 2010 |
| Headquarters | Wijchen, Gelderland, Netherlands |
Yoast SEO Pricing & Plans
Yoast SEO Premium
$118.80
year
Annual subscription for one website or domain. Includes premium analysis, AI-assisted tools, internal linking suggestions, redirect automation, specialized SEO plugins, and support. Price excludes VAT.
Check current pricing →Yoast WooCommerce SEO
$178.80
year
WooCommerce-focused package with Premium features and ecommerce SEO tools. Price excludes VAT.
Check current pricing →Yoast SEO Google Docs add-on
$5
month
Google Docs add-on providing SEO and readability guidance during drafting. Price excludes VAT.
Check current pricing →Yoast SEO for Shopify
$19
30 days
Shopify SEO app with a verified 14-day free trial. Price excludes VAT.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.5/10Moderate confidence
Yoast provides broad WordPress SEO functionality, structured data, XML sitemaps, content analysis, integrations, developer APIs, and paid AI features. G2 reports a 4.5 out of 5 rating from 202 reviews, while the free version and annual Premium pricing support a strong value assessment.
Methodology v1.0. The assessment weighs feature coverage (25%), ease of use (15%), value for money (20%), performance (15%), support (10%) and user sentiment (15%), using researched product evidence and verified review evidence where available. It is a TechZella editorial assessment, not a direct user-review average.
Yoast SEO Pros & Cons
Pros
- The free WordPress edition includes substantial on-page and technical SEO tools.
- Supports WordPress editors, page builders, ecommerce extensions, and search-related integrations.
- Provides documented APIs for headless WordPress and custom development.
- Premium adds AI-assisted optimization, internal linking, redirects, and specialized SEO plugins.
- Has a large independent review base on G2 with a 4.5 out of 5 rating.
Cons
- Advanced AI, redirect, internal linking, and support features require a paid plan.
- Premium pricing recurs annually and applies per website or domain.
- Shopify functionality is delivered through a separate product and billing plan.
- The product provides guidance and controls but does not guarantee search rankings.
Community feedback
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Yoast SEO Competitors & Alternatives
Compare similar products directly, then see which alternatives may make more sense when your requirements differ.
Direct competitors
These products address broadly similar requirements. The descriptions focus on documented reasons a buyer might compare them with Yoast SEO.
FAQ
Does Yoast SEO have a free version?
Yes. Yoast offers a free WordPress plugin with core content and technical SEO features.
Does Yoast SEO offer a free trial?
Yoast SEO for Shopify has a verified 14-day free trial. The WordPress product uses a free edition rather than a stated Premium trial.
Does Yoast SEO provide an API?
Yes. Yoast documents REST, Surfaces, Metadata, and Schema APIs. The REST API exposes SEO metadata, including meta tags and schema data, for WordPress content and URLs.
What platforms does Yoast SEO support?
The product line supports WordPress, Shopify, and Google Docs. The main Yoast SEO plugin is designed for WordPress.
How many websites does Yoast SEO Premium cover?
A Premium subscription covers one website or domain. Additional subscriptions can be purchased for multiple sites.