Free
$0
month
Free WordPress plugin with core SEO analysis, readability checks, structured data, XML sitemaps, indexing controls, and metadata tools.
Check current pricing →Y
Yoast SEO
Yoast SEO is a WordPress and Shopify SEO tool for content analysis, technical SEO, structured data, XML sitemaps, and search visibility.
At a glance
Quick Verdict
Yoast provides broad WordPress SEO functionality, structured data, XML sitemaps, content analysis, integrations, developer APIs, and paid AI features. G2 reports a 4.5 out of 5 rating from 202 reviews, while the free version and annual Premium pricing support a strong value assessment.
Overview
Yoast SEO is an SEO plugin for WordPress and an SEO app for Shopify. Its WordPress product analyzes content, manages technical search settings, generates structured data, and creates XML sitemaps.
The free WordPress edition covers core optimization tasks. Yoast SEO Premium adds AI-assisted tools, internal linking suggestions, redirect management, expanded analysis, and support. Yoast also offers separate ecommerce, local, news, video, and Google Docs products.
Key Features
Core features include real-time SEO analysis, readability analysis, editable titles and meta descriptions, canonical URLs, robots controls, Open Graph metadata, X metadata, breadcrumbs, and automatic XML sitemaps.
Yoast generates structured data using Schema.org formats and supports more than 50 schema types according to its product information. Premium adds AI generation and optimization, internal linking suggestions, redirect automation, content planning, and advanced controls.
Supported integrations include Semrush, Wincher, Google Site Kit, Elementor, Jetpack, WooCommerce, Advanced Custom Fields, Algolia, Easy Digital Downloads, and Mastodon. Developer documentation covers REST, Surfaces, Metadata, and Schema APIs.
Pricing
The core Yoast SEO plugin for WordPress is available free of charge. Yoast SEO Premium costs $118.80 per year before VAT for one website or domain.
Yoast WooCommerce SEO costs $178.80 per year before VAT. The Google Docs add-on costs $5 per month before VAT, while Yoast SEO for Shopify costs $19 per 30 days before VAT and includes a 14-day free trial.
Pros & Cons
Pros: The free edition provides substantial WordPress SEO functionality. The product combines content guidance with technical SEO automation. It supports major WordPress editors, ecommerce tools, search services, and developer APIs. Premium includes AI features and specialized plugins.
Cons: Several advanced capabilities require a paid subscription. Premium pricing is recurring and applies per website or domain. The primary WordPress product requires WordPress, while Shopify users need a separate app and billing plan.
Alternatives
Comparable WordPress SEO products include Rank Math, All in One SEO, SEOPress, and The SEO Framework. These tools also provide combinations of metadata controls, content analysis, XML sitemaps, schema features, and technical SEO settings.
FAQ
Does Yoast SEO have a free version?
Yes. Yoast offers a free WordPress plugin with core content and technical SEO features.
Does Yoast SEO offer a free trial?
Yoast SEO for Shopify has a verified 14-day free trial. The WordPress product uses a free edition rather than a stated Premium trial.
Does Yoast SEO provide an API?
Yes. Yoast documents REST, Surfaces, Metadata, and Schema APIs. The REST API exposes SEO metadata, including meta tags and schema data, for WordPress content and URLs.
What platforms does Yoast SEO support?
The product line supports WordPress, Shopify, and Google Docs. The main Yoast SEO plugin is designed for WordPress.
How many websites does Yoast SEO Premium cover?
A Premium subscription covers one website or domain. Additional subscriptions can be purchased for multiple sites.
Features
Content Optimization
- Real-time SEO analysis
- Readability analysis
- Keyphrase and related keyphrase analysis
- AI-assisted title and description generation in paid plans
- Google Docs content optimization add-on
Technical SEO
- Automatic XML sitemaps
- Canonical URL controls
- Meta robots controls
- Open Graph and X metadata
- Breadcrumb controls
- Redirect management in Premium
Structured Data
- Schema.org structured data generation
- More than 50 supported schema types according to Yoast product information
- WooCommerce product structured data
- Schema API for programmatic customization
Integrations
- Semrush
- Wincher
- Google Site Kit
- Elementor
- Jetpack
- WooCommerce
- Advanced Custom Fields
- Algolia
- Easy Digital Downloads
- Mastodon
Developer Tools
- REST API
- Surfaces API
- Metadata API
- Schema API
- Headless WordPress metadata access
Platform Products
- WordPress plugin
- Shopify app
- Google Docs add-on
- WooCommerce SEO extension
- Local SEO, News SEO, and Video SEO extensions
Specifications
| Product type | SEO software and CMS plugin |
|---|---|
| Primary platform | WordPress |
| Additional platforms | Shopify and Google Docs |
| Deployment | Web-based plugin, app, and add-on |
| Pricing model | Freemium and subscription |
| Free version | Yes |
| Free trial | 14 days for Yoast SEO for Shopify |
| API | REST, Surfaces, Metadata, and Schema APIs |
| Integrations | Semrush, Wincher, Google Site Kit, Elementor, Jetpack, WooCommerce, ACF, Algolia, EDD, and Mastodon |
| Site licensing | Yoast SEO Premium covers one website or domain per subscription |
| Company founded | 2010 |
| Headquarters | Wijchen, Gelderland, Netherlands |
Demo & Screenshots
Screenshots are not available yet.TechZella will add verified product images when suitable official screenshots are found.
Our evidence-based assessment
TechZella Score
A proprietary editorial score based on product capabilities, usability, value, performance, support and user sentiment evidence.
8.5/10Moderate confidence
Yoast provides broad WordPress SEO functionality, structured data, XML sitemaps, content analysis, integrations, developer APIs, and paid AI features. G2 reports a 4.5 out of 5 rating from 202 reviews, while the free version and annual Premium pricing support a strong value assessment.
Methodology v1.0. This is a TechZella editorial assessment, not a direct user-review average.
Pricing
Yoast SEO Premium
$118.80
year
Annual subscription for one website or domain. Includes premium analysis, AI-assisted tools, internal linking suggestions, redirect automation, specialized SEO plugins, and support. Price excludes VAT.
Check current pricing →Yoast WooCommerce SEO
$178.80
year
WooCommerce-focused package with Premium features and ecommerce SEO tools. Price excludes VAT.
Check current pricing →Yoast SEO Google Docs add-on
$5
month
Google Docs add-on providing SEO and readability guidance during drafting. Price excludes VAT.
Check current pricing →Yoast SEO for Shopify
$19
30 days
Shopify SEO app with a verified 14-day free trial. Price excludes VAT.
Check current pricing →Pricing may change. Verify current plans on the vendor's website.
Pros & Cons
Pros
- The free WordPress edition includes substantial on-page and technical SEO tools.
- Supports WordPress editors, page builders, ecommerce extensions, and search-related integrations.
- Provides documented APIs for headless WordPress and custom development.
- Premium adds AI-assisted optimization, internal linking, redirects, and specialized SEO plugins.
- Has a large independent review base on G2 with a 4.5 out of 5 rating.
Cons
- Advanced AI, redirect, internal linking, and support features require a paid plan.
- Premium pricing recurs annually and applies per website or domain.
- Shopify functionality is delivered through a separate product and billing plan.
- The product provides guidance and controls but does not guarantee search rankings.
Alternatives
All in One SEO
SEOPress
The SEO Framework
Top Competitors
All in One SEO
SEOPress
The SEO Framework
Community feedback
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