HubSpot Breeze AI

HubSpot Breeze is the company’s built-in AI platform for customer-facing teams. It operates inside HubSpot’s Smart CRM and connected marketing, sales, service, content, data, and revenue products.

The platform includes Breeze Assistant, specialized Breeze Agents, Breeze Studio, custom assistants, data enrichment, and more than 100 embedded AI features. Breeze Assistant can use CRM records, meeting context, knowledge-base content, and selected connected workspace data.

Breeze is designed primarily for organizations already using HubSpot. Its strongest advantage is access to customer and business context without a separate AI workspace or data migration.

• Breeze Assistant: Generates and refines content, prepares users for meetings, summarizes information, and answers questions about HubSpot work.
• Customer Agent: Handles customer questions, qualifies leads, and resolves selected support conversations across connected channels.
• Prospecting Agent: Monitors buying signals, researches accounts, recommends contacts, and drafts personalized outreach for review or autonomous execution.
• Data Agent: Researches contacts and companies using CRM records, conversations, documents, and web information.
• Marketing agents: Campaign Agent, Content Agent, and Nurture Agent support campaign planning, content creation, and personalized follow-up.
• Breeze Studio and Agent Builder: Lets teams configure existing agents and create custom assistants or agents using prompts, knowledge, workflows, and CRM data.
• Embedded AI: Supports content generation, email writing, translation, data analysis, conversation intelligence, deal summaries, and related HubSpot workflows.
• Security controls: HubSpot documents AI data use through model cards and provides controls for data access, encryption, logging, monitoring, and provider restrictions.

Breeze does not have one standalone subscription price. Access depends on the HubSpot edition, product hub, agent, and required HubSpot Credits.

Breeze Assistant and selected embedded AI features are available with HubSpot’s Free tools. Agent Hub is available with Starter, Professional, and Enterprise editions. Usage-based agents consume HubSpot Credits.

HubSpot’s current Customer Platform pricing lists Starter from $7 per seat monthly under a limited offer, Professional from $1,300 monthly, and Enterprise from $4,700 monthly. The same page lists 500, 5,000, and 10,000 included HubSpot Credits for those editions.

Current published usage rates include 50 credits per resolved Customer Agent conversation and 100 credits per recommended Prospecting Agent outreach. HubSpot lists credits at $9 per 1,000 when paid annually, or $0.01 per credit through its pay-as-you-go option.

HubSpot offers free access to Breeze Assistant and selected features without a credit card. Paid HubSpot product pages advertise 14-day trials for qualifying paid editions, but trial availability can vary by product and subscription.

Pros

• Uses HubSpot CRM context instead of requiring a separate data repository.
• Combines assistant, agents, automation, content, sales, and service capabilities.
• Supports iOS and Android access through the HubSpot mobile application.
• Offers custom assistants and agents without requiring traditional software development.
• Connects with a large HubSpot App Marketplace and developer ecosystem.

Cons

• Advanced agents require paid HubSpot editions and may consume additional credits.
• Total cost depends on both subscription level and AI usage volume.
• Some capabilities remain marked as beta or vary by hub and plan.
• The product is less suitable for teams that do not want to adopt HubSpot CRM.
• No separate Breeze-specific public review rating was verified during research.

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What is HubSpot Breeze?

Breeze is HubSpot’s collection of AI assistants, agents, and embedded AI features. It works across HubSpot’s customer platform.

Is Breeze available for free?

Breeze Assistant and selected embedded AI features are available with HubSpot’s Free tools. Advanced agents require eligible paid editions or credits.

What are HubSpot Credits?

HubSpot Credits are usage units for selected AI agents and features. Customers can use included credits, buy credit packages, or enable pay-as-you-go billing.

Does Breeze have an API?

HubSpot provides CRM, CMS, marketing, automation, webhooks, and other platform APIs. The reviewed documentation did not identify a separate standalone Breeze API.

Which integrations work with Breeze?

Breeze works with HubSpot data and connected workspace tools. HubSpot specifically identifies Google Workspace, Microsoft 365, and Slack, while the wider platform supports more than 1,800 App Marketplace integrations.

Is Breeze available on mobile?

Yes. Breeze Assistant is available through the HubSpot mobile application for iOS and Android.

Who is Breeze best for?

Breeze is best suited to marketing, sales, service, and revenue teams already managing customer data in HubSpot.