Synthesia

Synthesia is a browser-based AI video platform from Synthesia Limited. It converts written scripts into videos using digital avatars, synthetic voices, media assets, and presentation templates.

The platform targets business communication. Common applications include employee training, compliance content, sales enablement, product education, customer support, and internal communications.

Synthesia supports video creation and localization in more than 160 languages. Its higher-tier plans add interactive videos, personal avatars, enterprise controls, SCORM export, and API access.

Synthesia includes a script-based video editor with scenes, layouts, avatars, voiceovers, uploaded media, and presentation assets. Users can also create videos from PowerPoint files and use AI-assisted script generation.

Avatar capabilities include stock AI presenters, personal avatars, custom on-brand avatars, multiple avatars in one scene, and interactive avatars for roleplay sessions. Availability varies by plan.

Localization tools include AI dubbing, translated videos, voiceovers, and one-click translation workflows. Enterprise plans include translations into more than 80 languages through the listed plan features.

The platform supports branded video pages, interactive videos, screen recording, voice generation, voice cloning, and video translation. API documentation covers video creation, templates, assets, webhooks, and video retrieval.

Documented integrations include Zapier, Make, Workato, PowerPoint, Excel, Moodle, Docebo, TalentLMS, Articulate 360, BambooHR, HiBob, Workday, HubSpot, Intercom, Slack, Microsoft Teams, Vimeo, YouTube, WordPress, Shopify, Notion, and other learning and content platforms.

Synthesia offers a free Basic plan, paid self-serve Starter and Creator plans, and custom-priced Enterprise plans. The listed monthly prices are $29 for Starter and $89 for Creator. Annual billing displays lower equivalent monthly prices of $18 and $64.

The Basic and Starter plans include 1,200 monthly credits and support up to 10 minutes of video or dubbing monthly. Creator includes 3,600 monthly credits and supports up to 30 minutes.

Enterprise adds unlimited video minutes, expanded avatar access, SAML single sign-on, live collaboration, brand kits, SCORM export, dedicated customer support, and tailored onboarding. Plan availability and included features can change.

Pros

• Browser-based workflow does not require cameras, studios, or traditional editing software.
• Supports multilingual video creation, dubbing, and translation workflows.
• Offers a broad integration catalog for learning, HR, content, and collaboration tools.
• Provides API access for automated and template-based video generation.
• Enterprise plans include SSO, SCORM export, brand kits, and dedicated support.

Cons

• Self-serve plans limit production through monthly credits and video-minute allowances.
• API access starts on the Creator plan rather than the entry-level plans.
• Advanced brand management and enterprise collaboration require higher-tier purchasing.
• AI avatars and voices may not match the nuance of live presenters.
• Enterprise pricing is not publicly listed.

Comparable products include HeyGen, Colossyan, Elai, D-ID, DeepBrain AI, and Hour One. HeyGen focuses on avatar video creation and localization, while Colossyan emphasizes workplace learning and training content.

Elai and Hour One provide similar script-to-avatar video workflows. D-ID offers talking-avatar and generative video capabilities. DeepBrain AI competes in enterprise avatar video, presentation, and broadcast-oriented use cases.

Does Synthesia offer a free trial?

Yes. Synthesia offers a Basic plan at no charge. The pricing page states that no credit card is required and lists up to 10 minutes of video monthly.

What platforms does Synthesia support?

Synthesia is primarily a web application designed for desktop use. It also provides an API and documented connections through tools such as Zapier, Make, and Workato.

Does Synthesia have an API?

Yes. Synthesia documents API operations for creating videos, using templates, managing assets, retrieving videos, and configuring webhooks. API access is available on Creator and Enterprise plans.

Which integrations does Synthesia support?

Documented integrations include Zapier, Make, Workato, PowerPoint, Excel, Moodle, Docebo, TalentLMS, Articulate 360, BambooHR, HiBob, Workday, HubSpot, Intercom, Slack, Vimeo, YouTube, WordPress, Shopify, and Notion.

Who is Synthesia best suited for?

Synthesia is suited to organizations that produce recurring training, onboarding, sales, support, or internal communication videos. It is especially relevant for teams needing multilingual or template-driven content.